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  3. Sales Training Proposal Template


Sales Training Proposal Template

Used 5,576 times

Reviewed by Dmitry Ivanouski

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  1. Templates
  2. Sales proposals
  3. Sales Training Proposal Template


Sales Training Proposal

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Prepared by:



Created for:



About Us:

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[Sender.Company] is a company located at (Location.Name) that specializes in targeted and customized sales training programs for professionals and teams of any level.

Our training approach is based on our (Number of years) of experience working with salespeople.

Effective Sales Training For Your Team

We are convinced that our specific training program will

  • increase closing rates by minimum (Number)%,

  • strengthen lead qualification,

  • drive measurable revenue to your firm.

At [Sender.Company], our mission is to empower your sales team with the knowledge and skills they need to excel. We are dedicated to helping your business achieve its sales goals and drive growth through exceptional sales training.

Client Testimonials

Our client's satisfaction is paramount to us. We have not done our jobs until our trainees are better at theirs, and we pride ourselves on our track record of satisfied clientele.

Here are some of the feedback we've received for the specialized sales training program:

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(Client’s Testimonial)

Client Name

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(Client’s Testimonial)

Client Name

These testimonials underscore our sales training program's positive impact on individuals, leading to improved sales performance and their overall contentment with our services.

Proposed Sales Training

The following is a list of objectives and obstacles for your sales staff. With these goals and challenges established, we can propose how a specialized sales training program can address them.


Here are the goals of [Sender.Company]:

  1. Goal 1

  2. Goal 2

  3. Goal 3


Here is a list of challenges:

  1. Challenge 1

  2. Challenge 2

  3. Challenge 3

Sales Training Method and Focus

Our specialized training team at [Sender.Company] believes that the following approach will successfully meet and exceed the above challenges and goals.


[Sender.Company] will use (Focus.Area.1) to address (Goal and Challenge)

By focusing training efforts on (Focus.Area.1), our team will find new ways for our sales staff to close more deals.


Additionally, our program coordinators have the experience working with internal sales teams to realize distinct benefits from (Focus.Area.2). This allows your executive team to address (Goal and Challenge)

(Focus.Area.2) will help your team uncover new strategies for generating qualified sales leads.

Training Sessions

Our trainers carefully plan all training sessions around the set and agree upon training service goals and outcomes. We will continue to work with you to find the ideal result for your sales staff and maximize your sales process efficiency and productivity with the most effective and tailored training possible.

We recognize the value of your time and our own; that is why our goal is to prepare you and your staff well while maximizing your time as possible.

Your training will be conducted by (Number of specialized sales trainers) over a total of (Number of sessions) that will run from (Time) to (Time) beginning on (Date).

The training course will consist of lectures and workshops that emphasize the following concepts and proficiencies:

  • (List the concepts and skills that will be addressed during the training.)

Sales Training Schedule

(MM/DD/YY) (Time)

(Time) (Session)

(Describe session)

Day 1

Day 2

Day 3

Day 4

Comments & Evaluations

We will check regularly to ensure the company is assisting you in meeting your objectives. It will also allow us to learn more about your training program experiences. Our periodic check is as follows:

  • Weekly: (Day), (Time – Time)

  • 15-Day Check-In: (Day), (Time – Time)

  • 30-Day Check-In: (Day), (Time – Time)

Training Contract

This Training Contract states the terms and conditions that govern the contractual agreement between [Sender.FirstName][Sender.LastName] having its principal place of business at (Trainer.Address), and [Client.Company] who agrees to be bound by this Contract.

Whereas the Trainer holds significant expertise and offers training services in (Specific Sales Subject, e.g., B2B Sales) for which the client would like to engage the Trainer according to the terms and conditions herein.

Now, therefore, in consideration of the mutual covenants and promises made by the parties within this Contract, the Trainer and the Client (individually, each a "Party" and collectively, the "Parties") covenant and agree as follows:


The Trainer shall conduct training in (Specific Sales Subject) in accordance with the schedule attached.


The total cost to be paid to the Trainer by the Client for the services hereunder shall be (Written dollar Amount) dollars (Numerical Dollar Amount).

(Written dollar Amount) dollars (Numerical Dollar Amount) shall be paid at the execution of this Agreement, and (Written dollar Amount) dollar (Numerical Dollar Amount) shall be paid at the conclusion of the sales training sessions.


The Client agrees and acknowledges that a change in the schedule is a burden for the Trainer. Thus, Client shall forfeit (Written dollar Amount) dollars (Numerical Dollar Amount) of the amounts already paid to the Trainer if the Client must cancel the training services within (Number) days of the date on which the sales training services are to be scheduled.


The Client authorizes the Trainer to utilize the Client's logo and associated trademarks as well as any media, photos, or footage from any training session solely for the purpose of marketing the Trainer's services.


No amendment to this Contract shall be valid unless agreed upon in writing by both Parties.


This Contract and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of (State) and subject to the exclusive jurisdiction of the federal and state courts located in (County, State).

IN WITNESS WHEREOF, each of the Parties has executed this Contract, both Parties by its duly authorized officer, as of the day and year set forth below.







Sales Training Proposal Template

Used 5,576 times

Reviewed by Dmitry Ivanouski

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