Software Development Proposal Template
Created by:
[Sender.FirstName][Sender.LastName][Sender.Company]
Prepared for:
[Client.FirstName][Client.LastName][Client.Company]
Created by:
[Sender.FirstName][Sender.LastName][Sender.Company]
Prepared for:
[Client.FirstName][Client.LastName][Client.Company]
Your executive summary should be a concise sales pitch to sell your proposal to the prospective client. The goal is to persuade the reader that your proposed software development project solves their problems.
The modern business world has been irrevocably shaped by technology, and for good reason. Many long-standing problems in industries like (Client.Industry) can be solved with the right program. It’s not enough to simply use pre-existing solutions, however. Companies like [Client.Company], who take the next step and work to produce innovative solutions, are the businesses that have taken the lead over and over again.
To help your company achieve (Client.Mission.Statement), we will do all of the following:
After a thorough but efficient preparation period, our team will create (focus of the proposal).
We will build this with a focus on (Client Problem 1), (Client Problem 2), and (Client Problem 3). The resulting software will achieve:
(Goal 1)
(Goal 2)
(Goal 3)
Through clear communication and regular meetings with your planning team, we will develop (additional tools or programs).
We will take industry trends and your unique needs into consideration to ensure that (the tools mentioned above) will fit your goals and serve your businesses.
In coordination with (client's partners/on-site IT), we will take care to integrate (important industry tools like social media or specialized software) with this solution. This will help maintain the services and systems you already use, smoothing the transition period.
We will (achieve goals listed above) by utilizing (your business processes) and (your team's organizational style).
These processes allow us to (USP of your business).
As a result, our team members will complete this project in (time proposed).
As accepted by Company
[Client.Company] [Client.FirstName][Client.LastName]
Use our Proposal Software if you want to speed up your sales cycle and outpace your competitors.
The project overview is a short summary of the software you intend to deliver, along with the obstacles and risks you may face over the course of the project.
At [Sender.Company], we (Mission statement). As such, we at [Sender.Company] have put together a plan to develop (Subject of proposal) for [Client.Company]. This software solution will (Purpose of the product), (Additional Benefit 1), and (Additional Benefit 2).
The software and hardware you will need to complete the proposal.
To provide the solution [Client.Company] needs, we will use:
(Name of the required operating system)
(Language name)
(Basic hardware requirements)
(Servers, if needed)
(Specialized hardware)
(Basic software needed)
(Specialized software needed)
General problems you may face during the course of development, such as a lack of pre-existing integration between services, and potential solutions.
Hurdles to overcome in the process, such as limited server capacity or incompatible OS systems, and potential solutions.
(Risk 1)
(Risk 2)
(Risk 1)
(Risk 2)
(Risk 1)
(Risk 2)
(Risk 1)
(Risk 2)
Potential problems caused by outside forces, like changing legislation or shifting market conditions, and potential solutions.
Potential reasons for overrunning the planned budget — changing requirements, shortened deadlines, unexpected problems, etc. — and potential solutions.
| Tasks | Reporting | Hours | |
|---|---|---|---|---|
| | | | |
1.2 | | | | |
| | | | |
| | | | |
2.5 | | | | |
2.6 | | | | |
2.7 | | | | |
2.8 | | | | |
| | | | |
3.2 | | | | |
A list of the development process milestones you intend to complete, how you will report them, the time it will take, and an estimated completion date. Add as many as you need and edit this sample software project plan to include the software development milestones you need.
Explain your deployment process and how you will help the company ensure it goes smoothly.
Explain your testing and refinement process.
Launching new software requires focus and dedication. To ensure that your launch goes as smoothly as possible, we will (describe launch procedures, including any assistance your organization provides during the process).
We want to make sure you never have any questions about the product after launch. To guarantee you understand your new software, we put together:
(Documentation Type 1)
(Documentation Type 2)
(Documentation Type 3)
If you have any questions, please let us know and we will clarify with additional documentation.
Describe your standard support agreement.
At [Sender.Company], we pride ourselves on our customer service. If you ever have problems with your software, our software developers will (Customer.ServicePolicy)
We pride ourselves on always providing our clients with the best possible product. To make this happen, we will (Testing Procedure 1). We then (Testing Procedure 2). Finally, after the launch of the product, we study what is working and what isn’t, then tweak things until you are happy with the final result.
Include your standard warranty information here, or use the text below after review from your legal team.
We offer a (Time period) day warranty from the date of (acceptance of our software proposal/completion of the project). During the warranty period, [Sender.Company] will take the necessary steps to rectify any software malfunctions or operation failures that occur and ensure that the software operates as intended. Even after the expiration of the warranty, we remain open to questions and concerns if you need further assistance.
Describe how you will train your potential client on their new software.
To ensure that all users understand your new software, we (describe training procedure).
Pricing and payment should always come at the end of the proposal. These are the terms your client will agree to should they sign the document, so be certain that your math is sound and your numbers are accurate. This is where you list any potential discounts or deals, along with the cost of the project as a whole and how funds will be distributed.
Our fee for seeing the project through from start to completion will be (Fee). You can pay via credit card, bank transfer, and PayPal. The breakdown of each aspect of the project is as follows:
Software development, calculated at an hourly rate of (Rate): (Amount) Launch and support, calculated at an hourly rate of (Rate2): (Amount2)
Documentation, calculated at (Calculation Method): (Amount3)
| |
|---|---|
| |
| |
25% (75%) | |
| |
| |
You can get in touch with us in any of the below ways:
By Phone [Sender.Phone]
By Email [Sender.Email]
On our website [Sender.Website]
By post [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode]
If you would like to proceed with our proposal then you can sign the first page and return a copy to us by fax, email or post. In any case please feel free to call us to discuss the quote, request more information or for any other reason.
We look forward to hearing from you soon!
[Sender.Company] [Sender.FirstName][Sender.LastName]
[Client.Company] [Client.FirstName][Client.LastName]
When a business looks to add on new software, or to change their existing software, they usually get in touch with a software developer who can build a solution for them based on their needs. This solution is given through a proposal, which is known as a software development proposal.
RFPs allow an IT business to get bids from multiple developers. The company can then choose a bid which makes most sense for their business and is also economically viable for them.
A typical software development proposal starts with an introduction and cover letter. In the executive summary, it expands on project goals, deliverables, integrations and the general approach. A project overview features resources required to complete the project, risks and obstacles and a timeline (milestones). Finally, the document need to include pricing and payment terms.
The common 6 types of a project proposal are formally solicited, informally solicited, unsolicited, continuation, renewal and supplemental.

Our software development proposal template lets you create and customize a persuasive online proposal that’s sure to be signed.
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