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Coaching Business Plan Template

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If you want to grow your new or existing coaching business, use our free coaching business plan template as a roadmap to success.

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  1. Templates
  2. Business plans
  3. Coaching Business Plan Template


Coaching Business Plan Template

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Executive Summary

[Sender.Company] is a new life coaching business in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode] (Insert location here). [Sender.Company] provides services that help their clients achieve various personal and health-related goals.

This includes improving their performance, mental health, confidence, and productivity.

The Company’s goal is to become one of the leading life coach companies in the area. Their objective is to help each client become the very best version of themselves, regardless of their unique challenges.

[Sender.Company] will provide life coaching services, which include:

  • Business coaching

  • Personal improvement coaching

  • Family and relationship coaching

[Sender.Company] is qualified to succeed due to the following reasons:

  • There has been significant growth in the life coach industry over the past few years. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the services, supporting the business after launch.

  • The management team has a track record of success in the life coaching business.

  • [Sender.FirstName][Sender.LastName] has lived in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode] all his life and raised his family in the same community as the target market. He has many connections with businesses, government officials, and local organizations.

Business Description

[Sender.Company] is dedicated to offering various coaching programs to help clients navigate different aspects of their personal journey. Courses are continually being introduced to cover various personal development and improvement aspects.

[Sender.FirstName][Sender.LastName] is an experienced life coach with extensive skills in personal development, business coaching, therapy, and life coaching. [Sender.Company] will become a well-known life coaching company in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode].

Upon surveying the local customer base and finding a potential office location, [Sender.FirstName][Sender.LastName] incorporated [Sender.Company] as an (Add registration type, i.e., SS corporation, etc.) on (Enter date of incorporation).

[Sender.FirstName][Sender.LastName] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the life coaching company.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website

  • Determined the list of services to be offered

  • Determined equipment requirements

  • Began recruiting key employees with experience


  • (List goal)

  • (List goal)

  • (List goal)

The following are a series of steps that lead to our vision of long-term success.

  • Step 1: (List step)

  • Step 2: (List step)

  • Step 3: (List step)

[Sender.Company] expects to achieve the following milestones in the following (Enter number) months:



(Date 1)

(Enter Milestone)

(Date 2)

(Enter Milestone)

(Date 3)

(Enter Milestone)

(Date 4)

(Enter Milestone)

(Date 5)

(Enter Milestone)


[Sender.Company] will serve entrepreneurs, business executives, students, and couples in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode]. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher-quality services.

(Enter location)

(Enter location)

Total population:

Area size:

Population density:



Based on age group

18 – 24




Target population based on income

Income $50,000 to $74,999

Income $75,000 to $99,999

Income $100,000 to $124,999

Income $125,000 to $149,999

The Company will primarily target the following customer segments:

Entrepreneurs and business executives

Many entrepreneurs and business executives who want to succeed and build sustainable brands seek professional and quality business coaching services.


Couples looking for relationship advice and coaching will seek local services for convenience. [Sender.Company] will be able to cater to these individuals with a centrally located office and flexible service hours.


The Company will offer coaching services to students who want to improve their academic performance and achievements.

Industry Competition

[Sender.Company] competes against small, individually owned life coach businesses.

Positive Industry Factors

  • Increasing demand for personal development and life coaches.

  • Expected increase in total advertising expenditure, creating opportunities for the industry.

  • Favorable government policies, including free trade agreements, positively influencing market demand.


The strengths that will set [Sender.Company] apart from competitors include:

  • (List strengths)

  • (List strengths)

  • (List strengths)


You can use the sample text below to guide you in creating your product list.

[Sender.Company] will provide life coach services, which include:

  • Business coaching

  • Personal improvement coaching

  • Family and relationship coaching

  • Weight loss and fitness coaching

  • Career and financial coaching

  • Executive coaching

  • Online coaching services

Marketing Plan

[Sender.Company] seeks to position itself as a respectable, upper-middle-market competitor in the life coach service market. Customers can expect a high-quality and best life coach experience. The [Sender.Company] brand will focus on the Company’s unique value proposition, which includes:

  • Offering a wide collection of high-quality life coaching services

  • Convenient location

  • Comfortable, customer-focused environment

  • Moderate price point

Promotions Strategy

[Sender.Company]’s promotions strategy to reach the audience includes:

Pre-Opening Events


Public Relations

Social Media Marketing

Word of Mouth Marketing

Special Offers

Operations Plan

Service Functions

  • ​Coaches

  • Sales Executives

  • Professional training

  • Customer service

Administrative Functions

  • General and administrative functions, including legal, marketing, bookkeeping, etc.

  • Hiring and training staff

Management Organization

[Sender.FirstName][Sender.LastName] will serve as the Head Life Coach. In order to launch the life coach service company, the company will need to hire the following personnel:

  • Administrative Assistant

  • Life Coaches (Number)

  • Marketing Executive (Number)

  • Accountant (Number)

  • Client Services Executive (Number)

Financial Plan

Annual Income / Profit/Loss Statement

Income Statement / Profit/Loss Statement

Year 1

Year 2

Year 3

Year 4

Year 5

Total revenue:

Cost of services sold:

Gross profit:

Operating income:

Interest expense

Pretax income:


Net income:

Cash Flow Statement

Cash Flow Statement

Jan ‘23

Feb ‘23

Mar ‘23

Starting cash balance:

Cash received:

Cash from operations:

Cash from sales:

Subtotal cash received:

Additional cash received:

(List sources)

Subtotal additional cash received:

Total cash received:


(List all expenditures)

Total cash spent:

Net cash flow:

Ending cash balance:

Balance Sheet

Assets and Liabilities

Current Assets:

Year 1

Year 2

Year 3

Year 4

Year 5


Accounts receivable

Prepaid expenses

Fixed Assets:

(List all)

Total Assets:


(List all)

Total Liabilities:

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company and shall not be shared or removed from the premises of the Company under any circumstances whatsoever without the express prior written consent of the coaching business.


  • (Add any relevant addendums)

  • (Add any relevant addendums)







Coaching Business Plan Template

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