Coaching Business Plan Template

Executive Summary

​[Sender.Company] is a new life coaching business in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode] (Insert location here). [Sender.Company] provides services that help their clients achieve various personal and health-related goals.

This includes improving their performance, mental health, confidence, and productivity.

The Company’s goal is to become one of the leading life coach companies in the area. Their objective is to help each client become the very best version of themselves, regardless of their unique challenges.

​[Sender.Company] will provide life coaching services, which include:

• Business coaching

• Personal improvement coaching

• Family and relationship coaching

​[Sender.Company] is qualified to succeed due to the following reasons:

• There has been significant growth in the life coach industry over the past few years. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the services, supporting the business after launch.

• The management team has a track record of success in the life coaching business.

• ​[Sender.FirstName][Sender.LastName] has lived in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode] all his life and raised his family in the same community as the target market. He has many connections with businesses, government officials, and local organizations.

Business Description

​[Sender.Company] is dedicated to offering various coaching programs to help clients navigate different aspects of their personal journey. Courses are continually being introduced to cover various personal development and improvement aspects.

​[Sender.FirstName][Sender.LastName] is an experienced life coach with extensive skills in personal development, business coaching, therapy, and life coaching. [Sender.Company] will become a well-known life coaching company in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode].

Upon surveying the local customer base and finding a potential office location, [Sender.FirstName][Sender.LastName] incorporated [Sender.Company] as an (Add registration type, i.e., SS corporation, etc.) on (Enter date of incorporation).

​[Sender.FirstName][Sender.LastName] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the life coaching company.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo, and website

• Determined the list of services to be offered

• Determined equipment requirements

• Began recruiting key employees with experience

Objectives

• (List goal)

• (List goal)

• (List goal)

The following are a series of steps that lead to our vision of long-term success.

• Step 1: (List step)

• Step 2: (List step)

• Step 3: (List step)

​[Sender.Company] expects to achieve the following milestones in the following (Enter number) months:

Audience

​[Sender.Company] will serve entrepreneurs, business executives, students, and couples in [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode]. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher-quality services.

The Company will primarily target the following customer segments:

Industry Competition

​[Sender.Company] competes against small, individually owned life coach businesses.

Positive Industry Factors

• Increasing demand for personal development and life coaches.

• Expected increase in total advertising expenditure, creating opportunities for the industry.

• Favorable government policies, including free trade agreements, positively influencing market demand.

Strengths

The strengths that will set [Sender.Company] apart from competitors include:

• (List strengths)

• (List strengths)

• (List strengths)

Services

You can use the sample text below to guide you in creating your product list.

​[Sender.Company] will provide life coach services, which include:

• Business coaching

• Personal improvement coaching

• Family and relationship coaching

• Weight loss and fitness coaching

• Career and financial coaching

• Executive coaching

• Online coaching services

Marketing Plan

​[Sender.Company] seeks to position itself as a respectable, upper-middle-market competitor in the life coach service market. Customers can expect a high-quality and best life coach experience. The [Sender.Company] brand will focus on the Company’s unique value proposition, which includes:

• Offering a wide collection of high-quality life coaching services

• Convenient location

• Comfortable, customer-focused environment

• Moderate price point

Promotions Strategy

​[Sender.Company]’s promotions strategy to reach the audience includes:

Pre-Opening Events

Advertisement

Public Relations

Social Media Marketing

Word of Mouth Marketing

Special Offers

Operations Plan

Service Functions

• ​Coaches

• Sales Executives

• Professional training

• Customer service

Administrative Functions

• General and administrative functions, including legal, marketing, bookkeeping, etc.

• Hiring and training staff

Management Organization

​[Sender.FirstName][Sender.LastName] will serve as the Head Life Coach. In order to launch the life coach service company, the company will need to hire the following personnel:

• Administrative Assistant

• Life Coaches (Number)

• Marketing Executive (Number)

• Accountant (Number)

• Client Services Executive (Number)

Financial Plan

Annual Income / Profit/Loss Statement

Cash Flow Statement

Balance Sheet

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company and shall not be shared or removed from the premises of the Company under any circumstances whatsoever without the express prior written consent of the coaching business.

Addendums

• (Add any relevant addendums)

• (Add any relevant addendums)