Add a chart with a breakdown of the location’s demographics.
[Owner.Company] will primarily serve residents of [Owner.State]and the immediate surrounding area in a 10-mile radius. We will also serve tourists traveling in vehicles. The area we serve is (description of population and why it’s a good target audience).
The demographics of [Owner.State] are:
[Owner.Company] will primarily target the following customer segments:
Businesses with employees who drive to work.
Direct and Indirect Competitors
The following businesses are located within a 5-mile radius of [Owner.Company] and are either direct or indirect competition:
(Description of business)
[Owner.Company] has several advantages over competitors:
Relationships: [Owner.Company] has lived in (location) for 30+ years and has established relationships with local influencers, publications, and residents.