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Business Model Canvas Template

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Prepared for:

​[Client.FirstName]​

​[Client.LastName]​

Created by:

​[Sender.FirstName][Sender.LastName]

Use the business model canvas template to think and illustrate your business plan, making it easy to share with partners and investors.

Key partners

(Use this area to list and describe the key partnerships you can make. Including resources, activities, products, and overall value they can provide.)

In addition to what your company will gain, also keep in mind what motivates them to partner with you.

Key Activities

(Describe all the activities necessary to deliver your value proposition. What do you need to do to provide your product and make your company stand out?)

Key Resources

(List all the resources or assets your business requires to carry out its activities and value proposition, e.g., capital resources, intellectual resources, material or human resources.)

Value Proposition

(Identify what makes your business stand out from its competition. Are you trying to solve a problem? What is the solution? And how does it differ from the options the market already has?)

The value proposition is all about your customers. Think about how their lives will improve thanks to your product and what value they can obtain from it.

Customer relationships

(Describe how your company will interact with its clients. For example, how you communicate with your customers and how often, or if you have different protocols for each audience segment.)

You can also specify the levels of support you will provide your clients and how.

Channels

(Describe the channels you will utilize to deliver your value proposition and reach your customers. For example, how are you going to distribute your product (supply and distribution channels)? How will you reach your audience (marketing channels)? And how do you communicate with your clients (customer support channels)?)

Customer segments

(Use this space to describe your target audience by defining different customer personas that could benefit from your value proposition. Make sure to specify if they belong to a niche or if you are reaching a mass market.)

Think about their needs but also their interests. Describe what they like and how their lives are to better illustrate where your product comes in and what problem it solves.

Cost structure

(Specify the costs of running your business and providing your services. Are those fixed or variable? Follow the list of activities and resources you created to calculate realistic costs.)

You can also use this space to establish your company’s goals about budgeting, e.g., are you focused on optimization or value?

Revenue Streams

(Identify how your business will create a revenue through your value proposition. There are many types of revenue streams. Choose the ones that better adapt to your product. Is it going to be subscription-based or direct-sell? Are there other ways you can get revenue through your value proposition? This includes prices and payment methods, as well as selling strategies.)

Investors will be very interested in your revenue strategy. Be specific about how you plan to generate money with your business.?

Extras

(If you'd like, you can add an extra section to describe an issue of matter to your business, for example, environmental awareness or community interaction like volunteering opportunities.)

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Signature
MM / DD / YYYY

​[Client.FirstName][Client.LastName]​

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Signature
MM / DD / YYYY

​[Sender.FirstName][Sender.LastName]​

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FAQ

  • To make a business model canvas, you have to fill out nine steps. Each step represents a fundamental aspect of your business plan, and it allows you to describe it or visually illustrate it. To gather all the information, go over your business idea and write down as much as you can, you can later choose the most relevant aspects. To make it simpler, you can use a business model canvas template like the one on our website.

  • The seven primary aspects your business model canvas should have are

    1. a clear business idea,

    2. your target audience,

    3. your value propositions,

    4. key partnerships,

    5. resources,

    6. cost structure, and

    7. revenue stream.

    Once you have defined them, you can use that information to complete the model canvas.

  • The 9 parts of a business model are:

    1. Key Partners

    2. Key Activities

    3. Key Resources

    4. Value Propositions

    5. Customer relationships

    6. Channels

    7. Customer segments

    8. Cost structure

    9. Revenue streams

    You can make sure you complete everything by using a business model canvas template as a guide.

  • The 4 types of business models are:

    • Business-to-Business (B2B): Selling a service or product to another business.

    • Business-to-Consumer (B2C): Selling a service or product directly to the final consumer.

    • Subscription-based: When you offer your product or service monthly, quarterly, or annually and obtain revenue per subscription period.

    • Consumer-To-Consumer: When your product or service provides a platform or space for private individuals to sell goods.

    E-commerce has allowed for new forms of business models, such as On-demand. Its main characteristic is providing services or products the moment the customer purchases.

  • The business model canvas template makes sure to concisely gather all necessary information about your business plan in a way that is easy to share and understand. It covers its fundamental aspects and allows you to summarize them through illustrations and short descriptions. You can either use it as a guide when creating your business plan or as a short way to share it with partners and investors. 

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Business Model Canvas Template

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Make your business plan easier to share with partners and investors by using the Business Model Canvas Template. It is available for download.

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