Food Truck Business Plan Template

Company:[Sender.Company]​

Address:[Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode]​

Executive Summary

​[Sender.Company] wants to introduce a new food truck venture in (Location). The menu will focus on (Food.Type), (Food.Type), and (Food.Type), at this food truck, with a target market of (Target.Market). The demographics of the target audience within 15 miles of the food truck location are as follows:

• (Number) residents

• Average income of $(Income)

• (Percentage)% married

• (Percentage)% in professional/Mgt. Occupations

• Median Age: (Number) years

Further, the area is located near (Important.Area) and (Important.Area), which means the food truck will benefit from the heightened flow of traffic surrounding the location.

This food truck business aims to reach the following goals:

• (Goal) – (Basic.Description)

• (Goal) – (Basic.Description)

• (Goal) – (Basic.Description)

The expected capital, income, expenses, and revenue predicted for this plan are as follows:

• Starting capital: $(Amount)

• Expected annual income: $(Amount)

• Expected annual expenses: $(Amount)

• Expected annual revenue: $(Amount)

The predicted benefits of establishing a food truck in this area are:

• (Benefit.One)

• (Benefit.Two)

• (Benefit.Three)

• (Benefit.Four)

Company Overview

​[Sender.Company] is located at [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode] and is an (Company.Type) (such as LLC, sole proprietorship, etc.) that [Sender.FirstName][Sender.LastName] (Founder name) founded in (Year).

(Sponsor.Name) is the primary sponsor of this business, with (Investor.Name), and (Investor.Name) as the minor investors.

Company Origin

The founding company has made a strategic decision to venture into the dynamic world of food trucks. This choice is deeply personal, rooted in a passion for culinary innovation and a desire to bring exceptional flavors directly to our community.

Our journey began with a shared vision among our team members, each bringing a unique set of skills and expertise to the table. With a collective background in hospitality, culinary arts, and entrepreneurship, we are well-equipped to navigate the challenges and opportunities that come with operating a successful food truck.

Mission Statement

We have identified and planned the following aspects to ensure a successful startup of this food truck venture.

Goals

The goals of [Sender.Company] with this food truck are:

Objectives

The objectives of [Sender.Company] with this food truck are:

Customers

​[Sender.Company] will serve residents within 15 miles of the food truck location at (Location). Those we serve primarily fall into the following demographics:

Our primary focus group will be:

1. (Primary.FocusGroup) – (Reason)

2. (Secondary.FocusGroup) – (Reason)

3. (Tertiary.FocusGroup) – (Reason)

Industry

The following industry statistics and size facts show that the food truck will do well in (Location).

The factors are as follows:

Strengths

Our proposal will be successful since [Sender.FirstName][Sender.LastName] (Founder name) has been in the food industry for the last (Number) years and [Sender.Company] has several strengths in its corner:

Products and Services

​[Sender.Company] aims to deliver a food truck focusing on (Brand.Focus). For that purpose, we will provide the following:

• (List your product and services)

Marketing Plan

The [Sender.Company] will focus on its unique value proposition, offering (Selling.Point) in a convenient location for customers and excelling in our customer service offering. We will reach out to the community via the following methods:

Direct Mail

We will blanket the surrounding neighborhoods of (Neighbourhood), (Neighbourhood), and (Neighbourhood) with direct mail pieces. This direct mail will provide information on [Sender.Company] and give discounts or other inducements to convince residents to try out the food truck.

Public relations

​[Sender.Company] will contact local and community newspapers to gain awareness and explain our unique offering.

Advertising

Initial advertisements will be in the local and area newspapers to gain awareness.​

Social Media

We will set up social media accounts, with boards/pamphlets/plaques, providing the handles at the food truck and on the direct mail to gain a loyal following.

Sampling

Free food samples will be available during the first (Period) the operation runs, handed out by employees to passersby.

Customer Communication

A website and monthly newsletter will be available to tell the community about our products, discounts, and services.

Pre-Opening Events

​[Sender.Company] will organize pre-opening events to attract prospective customers, press contacts, and local merchants. These events can help place attention on the brand.

Operations Plan

The functional and administrative roles of [Sender.Company] to execute a successful business strategy will be:

• Legal, marketing, and bookkeeping admin

• Sourcing and storage of ingredients

• Hiring and training of staff members

• Ongoing menu creations and modification

• Food preparation

• Customer service

• Dine-in and take-out order-taking and fulfillment

• Maintenance of food truck

The company milestones we expect to reach over the following year:

Management Organization

​[Sender.Company] is led by [Sender.FirstName][Sender.LastName] (Founder name) and the following people of interest are part of the managing organization:

Hiring Plan

​[Sender.FirstName][Sender.LastName] will serve as the overall food truck manager. However, we will implement a hiring plan to fill the following positions:

• (Number) Wait-staff

• (Number) Chefs

• (Number) Sous-chefs

• (Number) Assistant Managers

Financial Plan

• Total funding required: $(Amount)

• Purchase of truck and customization: $(Amount)

• Working capital until break-even: $(Amount)

• Funding received to date: $(Amount)

• Budget still required: $(Amount)

Conclusion

We at [Sender.Company] are excited to work with you and look forward to your correspondence. For more information and to become part of this exciting business venture, contact (Representative.Name) on (Phone.Number) or by using (Email).

Miscellaneous