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Prepared for:

​[Client.FirstName][Client.LastName]

​[Client.Company]​

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Freelance Graphic Design Proposal Template

​

Created by:

​[Sender.FirstName][Sender.LastName]​

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Your personality is a big part of what makes clients want to work with you, and the first section of this freelance graphic design proposal template gives you a chance to let it shine. Leave this opening letter as-is, or personalize it with your own content.

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Intro

​[Client.FirstName][Client.LastName],

Thanks for taking the time to review my proposal! I’ve looked over my notes regarding your graphic design needs, and have created a proposal for your project which I feel meets them.

As a freelance graphic designer, I’m able to offer extremely competitive project rates without sacrificing quality. I’ve included feedback from previous clients in this proposal regarding past projects as well as examples of previous work for you to review. On the final page, you’ll find the pricing details for your project.

If you have any questions after reviewing this proposal, feel free to reach me at [Sender.Email].

Regards, ​[Sender.FirstName][Sender.LastName]​

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Use the template’s text field to discuss your background, qualifications, and freelance graphic design experience.

My Credentials

(Add some information on your education, background, experience, etc.)

​

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Spend less time on sales documents and manage your proposals easily with our Proposal Software.

Customer Testimonials

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Working with [Sender.FirstName] really opened my eyes to the benefits of having a seriously talented, professional designer finish out our complex projects. We work on experimental design, and it's crucial to have output that reflects our identity. During our time working together, [Sender.FirstName] has truly become an indispensable member of our team.

Dorothy Campbell

Shiell

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I've worked with a number of designers in my career and [Sender.FirstName] is the best by far. We worked on a recent project with multiple stakeholders and an extremely short timeline and were blown away by how good the service was.

Connan Todd

Mereio

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The fields above allow you to show off customer testimonials from past projects. Use the template’s attachment field to upload an example of your work for your client to see.

Selected Works

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When drafting your graphic design proposal, you can incorporate a section outlining the proposed contract terms for the project. However, it’s essential to remember that the proposal itself is not legally binding. For a formal agreement, we recommend utilizing our Freelance Graphic Design Contract Template.

Project Summary

(Add a brief description of the project under discussion).

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Use the template’s text field on this page to briefly describe the project you’re submitting a proposal for.

High-Level Scope of Work

(Describe a high-level scope of work for the project under discussion).

Your design project will progress through the following stages:

1. Requirements Gathering

2. Initial Wireframes

3. Mockups

4. Final Designs

5. Revisions

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​

This table should show each phase of the graphic design project with estimated due dates for each phase’s completion.

Delivery Timeline

The table below details a tentative delivery timeline for this graphic design project based on the currently planned start date and scope of work. This proposal includes 3 client-requested revisions.

Phase

Completion Date

Project Start Date

(MM.DD.YYYY)

Requirements Gathering

(MM.DD.YYYY)

Initial Wireframes

(MM.DD.YYYY)

Mockups

(MM.DD.YYYY)

Final Designs

(MM.DD.YYYY)

Revisions

(MM.DD.YYYY)

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Use the template’s pricing table to detail the total project fees and billable milestones.

Proposal Pricing

I work on a fixed-fee basis on each graphic design project. The table below lists the initial and final payments for the project, with the total fees for the project indicated at the bottom of the table.

Name

Price

QTY

Subtotal

Item 1

Description of first item

$35.00

5

$175.00

Item 2

Description of second item

$55.00

1

$55.00

Item 3

Description of third item

$200.00

1

$200.00

Subtotal

$230.00

Discount

-$115.00

Tax

$23.00

Total

$138.00

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Signature

If you wish to move forward with me as your vendor for this design project, please sign below.

​

Signature
MM / DD / YYYY

​[Client.Company] ​[Client.FirstName][Client.LastName]

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Useful resources

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FAQ

  • A graphic design proposal is a kind of freelance proposal that is sent by a graphic designer or a graphic design company to a client. It helps a client get a better overview of the timeframe and resources that would go into the project they seek to get designed and also gives them a breakdown of the cost. And it helps the graphic designer pitch their work to the client

  • Freelance graphic design proposals should have few key points to help better pitch to a client. Start with an introduction, and follow it up with your portfolio, credentials, and testimonials to showcase your abilities and skill. Next, write about the project and the scope of work. Here, you can mention a timeframe and the pricing. End with a proposal agreement should the client wish to hire you.

  • If you’re a freelancer, you’re responsible for creating the graphic design proposal to pitch to prospective clients. However, if you’re a company, a writer/editor, in collaboration with the legal team, will work on the graphic design proposal. Whether you create the proposal alone or with a group, it is best to use a template to ensure you don’t miss anything.

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