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Real Estate Business Plan Template

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Start off your new real estate business on the right foot by using a real estate business plan template to ensure your goals, visions, and finances are sorted.

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  1. Templates
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  3. Real Estate Business Plan Template


Real Estate Business Plan Template

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Executive Summary

[Sender.Company], located at [Sender.State], is a new (Add type, i.e., residential, commercial, industrial) real estate brokerage firm specializing in (Add specialty). The company will operate professionally, conveniently located next to [Sender.StreetAddress][Sender.City][Sender.PostalCode]. [Sender.Company] is headed by [Sender.FirstName][Sender.LastName], (Add important credentials of the Sender).

[Sender.Company]’s services include:

  • Listing rentals for landlords.

  • Assisting tenants in finding rentals.

  • Selling homes.

  • Helping buyers find homes.

By serving both renters and homeowners, [Sender.Company] hopes to become a long-term partner with each client rather than part of a one-time transaction.

Business Description

The business is currently being run out of (address).

Since incorporation, the Company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it

  • Developed the company’s name, logo, and website located at (Enter website)

  • Hired an interior designer for the decor and furniture layout

  • Determined equipment and fixture requirements

  • Began recruiting key employees

Mission Statement


[Sender.Company]’s long-term goal is to become the number-one name in residential real estate brokerage in terms of the right balance of price and customer service quality.

We seek to do this by ensuring customer satisfaction and developing a loyal and trusting clientele.

The following are a series of steps that will lead to this long-term success. [Sender.Company] expects to achieve the following milestones in the following (Add number) months:



(Date 1)

Finalize lease agreement

(Date 2)

Design and build out [Sender.Company] office

(Date 3)

Hire and train initial staff

(Date 4)

Kickoff of the promotional campaign

(Date 5)

Reach break-even

Customer Segments

[Sender.Company] will serve the residents and businesses in (Enter company location).

The area we serve is affluent and has the disposable income/profits required to demand off-premises catering services.

  1. Renters and Potential Renters

    1. Description: Temporary renters or those saving towards a purchase. Some are lifelong renters.

    2. Age Range: _______ (Avg. age: 25)

    3. Unique: Fast apartment turnover rate.

  2. Home Buyers

    1. Description: Mostly newcomers, often from a distance.

    2. Age Range: _______ (Avg. age: 33)

    3. Preferences: Value brokers knowledgeable about both listings and the local real estate market.

  3. Home Sellers

    1. Description: Mostly relocating, some upgrading or downsizing within the community.

    2. Age Range: _______ (Avg. age: 45)

    3. Preferences: Seek brokers skilled in pricing, staging, and negotiation.

  4. Landlords

    1. Description: Owners renting out space, from professional landlords to those capitalizing on extra space.

    2. Preferences: Value brokers adept at pricing, finding tenants, and handling initial inquiries.

Real Estate Industry Overview

  • Last year, the U.S. real estate sale and brokerage agencies generated $_______ billion in revenue and employed _______ people.

  • _______ businesses operated in this market, averaging $_______ per business.

  • Average employee wage in the industry was $_______.

Economic Significance

  • Real estate's health is crucial for the American economy.

  • Key metrics like new home sales, listings, and prices are closely monitored.

Revenue Streams

  • Brokerage fees, commissions, property management, consulting, and appraisal fees are major revenue sources.

Economies of Scale

  • Modest economies of scale exist, favoring larger firms, though many remain too small to fully benefit.

Key Players

  • Major industry players include Realogy, Equity Residential, AIMCO, HomeServices, and RE/MAX.

Products, Programs, and Services

[Sender.Company] will be able to provide clients with the following services:



By listing rental and for sale condominiums, apartments, and homes on its own website – including its clients and others, [Sender.Company] will develop a resource that is known in the local area as a go-to site for the most comprehensive real estate listings.

Listing Services

[Sender.Company] will promote its client’s properties in local newspapers, magazines, and even television when appropriate, offering great visibility for the properties it lists.

Finding Rentals

For a standard one-month broker’s fee, [Sender.Company] will match clients seeking rental apartments with apartments meeting their specifications as closely as possible, choosing from listings by [Sender.Company], by other brokers, and by landlords.

Selling Homes

For the standard 3% commission, [Sender.Company] will find buyers, negotiate on behalf of the seller, and process the seller’s paperwork related to the sale.

Buying Homes

For the standard 3% commission, [Sender.Company] will find appropriate homes to buy, submit offers for the buyer, negotiate on behalf of the buyer, and process the buyer’s paperwork related to the purchase.

Homeowner Information Sessions

Seminars at the real estate office or at larger venues when appropriate will be offered to present topics such as preparing one’s home for sale, how to look for undervalued properties, what type of improvements have the greatest effect on a home’s value, etc

As [Sender.FirstName][Sender.LastName] understands, the key to a successful real estate brokerage business is building referrals and a long-term reputation as a trustworthy agent in the community. [Sender.FirstName][Sender.LastName] will continue to reach out to past clients in future years to answer questions and to continue to develop a relationship.

Marketing Plan

The [Sender.Company] Brand

The [Sender.Company] brand will focus on the Company’s unique value proposition:

  • Client-focused residential real estate brokerage services, where the Company’s interests are aligned with the customer

  • Service built on long-term relationships and personal attention

  • Big-firm expertise in a small-firm environment

Promotions Strategy

[Sender.Company] will initially invest significant time and energy into contacting potential clients and building an initial client base.

Referral Strategy

  • Encourage Referrals:[Sender.Company] will incentivize clients for referrals, fostering organic growth.

  • Strategic Networking:[Sender.Company] will actively network with home contractors, real estate developers, and businesses importing employees, generating qualified leads.

Internet Promotion

  • SEO and PPC Focus:[Sender.Company] will invest in local SEO and pay-per-click advertising, optimizing website traffic.

  • Content-Rich Website: The website will showcase [Sender.Company] as a reputable real estate brokerage.


  • Key Listings: Properties will be featured in local publications, maximizing exposure.

  • Targeted Brochures: Brochures will be distributed in locations frequented by potential clients.


Community Engagement: Free seminars will be offered to familiarize residents with [Sender.Company]'s expertise and character.

Pricing Strategy

[Sender.Company]’s pricing will rely on the standard industry rates to neither be perceived as a luxury nor a discount broker. 3% is the commission on sales and 3% on purchases.

Apartments and other rentals will have fees paid only by the tenants at the standard rate of one month’s rent. By seeking quality clients and maintaining long-term relationships with them, [Sender.Company] will fend off pressure to discount their rates, even in down markets.

Operations Plan

[Sender.Company] will carry out its day-to-day operations primarily on an appointment basis.

[Sender.FirstName][Sender.LastName] will work as needed, including weekends and prime showing times, and generally take days off on weekdays.

Management Organization

Founder's Expertise

  • Founder:[Sender.FirstName][Sender.LastName]

  • Experience: (Number of years) years as a licensed real estate broker.

  • Credentials: (Enter credentials)

  • Specialization: (Specify area of specialization and years of experience)


  • Accolades: (Enter any awards or accolades)

Licensing and Affiliations

  • License: (Enter state), (Enter other states)

  • Association Membership: National Association of Realtors

Administrative Support

[Sender.Company] employs (Assistant.Name), an experienced assistant, to handle various administrative duties in the office. (Assistant.Name) has worked with C-level executives and possesses significant administrative experience.

Financial Plan

Revenue and Cost Drivers

[Sender.Company]’s revenues will come primarily from the commissions earned from client real estate sales, purchases, and rental fees. Half of the deals each quarter are expected to be rentals, one-quarter of sales, and one-quarter of purchases.

As with most services, labor expenses will be key cost drivers. [Sender.FirstName][Sender.LastName] and future brokers will earn a competitive base salary. Furthermore, the costs of transactions are projected to be roughly 40% of regular commission revenue and cover the advertising of listings, travel and supply costs for clients, and other direct costs for each deal.

Moreover, ongoing marketing expenditures are also notable cost drivers for [Sender.Company].

Capital Requirements and Use of Funds

[Sender.Company] is seeking total funding of (Enter the amount needed) of debt capital to open its office. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

  • Store design/build: $(Enter value)

  • Working capital: $(Enter value) to pay for marketing, salaries, and lease costs until [Sender.Company] reaches the break-even point

Key Assumptions and Forecasts

The following table reflects the key revenue and cost assumptions made in the financial model.

Clients per Quarter


FY 1

(Enter amount)

FY 2

(Enter amount)

FY 3

(Enter amount)

FY 4

(Enter amount)

Annual Lease/Rent per location:

$(Enter amount)

5 Year Annual Income Statement


Year 1

Year 2

Year 3

Year 4

Year 5

Service A

Service B

Total Revenue:






Expenses and Costs

Cost of goods sold




Other expenses

Total expenses:

Pre-tax income:

Net income:

Net profit margin:

5 Year Annual Balance Sheet


Year 1

Year 2

Year 3

Year 4

Year 5


Accounts receivable


Total current assets:

Fixed assets:


Net fixed assets:

Total Assets:

Total Equity and Liability


Accounts payable

Total liabilities

Share capital

Retained earnings

Total equity

Total liabilities and equity:

5 Year Annual Cash Flow Statement

Cash flow from operations

Year 1

Year 2

Year 3

Year 4

Year 5

Net income (loss)

Change in working capital


Net cash flow from operations

Cash flow from investments


Net cash flow

Cash flow from financing

Cash from equity

Cash from debt

Net cash flow


Net cash flow

Cash at beginning of period

Cash at end of period

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the real estate business. They shall not be shared or removed from the premises of the real estate business under any circumstances whatsoever without the express prior written consent of the real estate business.


List any additional documents that might provide more information on your real estate business or operations here.







Real Estate Business Plan Template

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