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Commercial Proposal Template

A commercial proposal could be a number of things. For example, it could be a business proposal from a seller of products and/or services to a buyer. It could be a proposal for a business venture. It could also be a business proposal or “business case” to take a certain action within a business. This commercial proposal template focuses on the last of these, but may serve as a useful example for any of the above.

Executive Summary:

In this commercial proposal, we start with an executive summary in order summarize and present the essential elements of our business case. The executive summary shouldn’t be overly technical nor too lengthy.

The Problem:

In this section, describe the challenges you are facing – that is, the overall problem which prompted the solution proposed. For example…

Business processes within our department are not written down, lack standardization and are performed manually where there are a number of opportunities to automate.  In addition, we are getting increased pressure to streamline processes.  We have been attempting to accomplish all at the same time, but lack a cohesive system to be able to effectively implement required changes.

Cost of the Problem:

Quantify the impact that the above problem has on the business.  Sample language is as follows.

For each manual process listed below, we have calculated the amount of time that is spent at each step. This equates to a loss in productivity equal to ~[$].

StepTime to CompleteAverage Hourly RateTotal Dollars Wasted
[DESCRIBE STEP][#] minutes[$][$]
[DESCRIBE STEP][#] minutes[$][$]
[DESCRIBE STEP][#] minutes[$][$]
[DESCRIBE STEP][#] minutes[$][$]

The Solution:

In this section, describe the solution. You may also want to describe other solutions you entertained and why they fall short of the solution you are proposing in this commercial proposal.  Sample language is provided below.

We are proposing purchase of a web based business process management/workflow tool which will allow us to:

  • Easily create e-forms with drag and drop functionality
  • Establish the approval process and electronic routing of forms for management approval

Return on Investment:

For management, it comes down to the bottom-line. What productivity are you gaining by purchasing this workflow software, for example? What are the cost savings?






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