What is a joint marketing agreement?

<span data-sheets-value="{"1":2,"2":"A joint marketing agreement is a legal document between two or more companies that states they will join resources to achieve a common goal, scale up and increase their reach. Joint marketing agreements are fairly common amongst companies who operate in complementary industries."}" data-sheets-userformat="{"2":15107,"3":{"1":0},"4":{"1":3,"3":2},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">A joint marketing agreement is a legal document between two or more companies that states they will join resources to achieve a common goal, scale up and increase their reach. Joint marketing agreements are fairly common amongst companies who operate in complementary industries.

What should be included in a marketing agreement?

<span data-sheets-value="{"1":2,"2":"A joint marketing agreement should include details such as the scope of joint marketing activities, responsibilities, marketing data, payment terms, conditions, governing laws, indemnification, confidentiality, non-exclusivity, and acceptance of the agreement."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">A joint marketing agreement should include details such as the scope of joint marketing activities, responsibilities, marketing data, payment terms, conditions, governing laws, indemnification, confidentiality, non-exclusivity, and acceptance of the agreement.

What is the meaning of co-marketing?

<span data-sheets-value="{"1":2,"2":"Co-marketing, also known as collaborative marketing, is a type of marketing practice that usually happens between companies operating in a similar industry, wherein two companies come together to promote their products/services. Examples include HubSpot and Chatfuel, and Red Bull and Go Pro."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">Co-marketing, also known as collaborative marketing, is a type of marketing practice that usually happens between companies operating in a similar industry, wherein two companies come together to promote their products/services. Examples include HubSpot and Chatfuel, and Red Bull and Go Pro.

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Joint Marketing Agreement

Prepared for:

[Client.FirstName][Client.LastName]
[Client.Company]

Created by:

[Sender.FirstName][Sender.LastName]
[Sender.Company]

[Sender.FirstName][Sender.LastName] and [Signer.FirstName][Signer.LastName] individually offer products or services which are related or complementary to one another. In an effort to increase product demand and brand awareness for both companies, the parties included in this agreement with to enter into a joint marketing agreement.

Joint Marketing Activities

The parties to this agreement agree to undertake co-marketing efforts as described below:

Responsibilities

Both parties agree to uphold and enforce the following responsibilities in accordance with this joint marketing agreement:

Marketing Data

Both parties agree to freely share any marketing data generated as a result of the activities described in this joint marketing agreement, including (but not limited to) leads generated and campaign performance metrics.

Confidentiality

Both parties agree that they shall respect and uphold the confidentiality requirements of the other party, and shall take reasonable steps to ensure that neither party’s confidential property is shared with additional parties.

Competition

Both parties hereby agree to refrain from similar joint marketing agreements with companies who directly compete with either party for the duration of this agreement.

Agreement Term

This agreement shall commence as of Agreement Date and conclude once the co-marketing activities described above are completed to the satisfaction of both parties.

Governance

This agreement shall be governed according to the laws of Sender State. Any disputes or conflicts shall be resolved through a neutral arbitrator located in Sender State.

Acceptance

By e-signing below, both parties agree to enter into this joint marketing agreement, and uphold every aspect of the terms of this agreement at all times.

[Sender.Company]

Signature

MM/DD/YYYY

[Sender.FirstName][Sender.LastName]

[Client.Company]

Signature

MM/DD/YYYY

[Client.FirstName][Client.LastName]

Useful resources

FAQ

A joint marketing agreement is a legal document between two or more companies that states they will join resources to achieve a common goal, scale up and increase their reach. Joint marketing agreements are fairly common amongst companies who operate in complementary industries.

A joint marketing agreement should include details such as the scope of joint marketing activities, responsibilities, marketing data, payment terms, conditions, governing laws, indemnification, confidentiality, non-exclusivity, and acceptance of the agreement.

Co-marketing, also known as collaborative marketing, is a type of marketing practice that usually happens between companies operating in a similar industry, wherein two companies come together to promote their products/services. Examples include HubSpot and Chatfuel, and Red Bull and Go Pro.

Joint Marketing Agreement

Joint Marketing Activities

Responsibilities

Marketing Data

Confidentiality

Competition

Agreement Term

Governance

Acceptance

Joint Marketing Agreement Template

Useful resources