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Joint Marketing Agreement

PandaTip: This agreement establishes a formal relationship between two companies who wish to engage in joint or co-marketing efforts. To customize the template, simply fill out the tokens in the menu to the right.

This joint marketing agreement is by and between [Sender.Name] and [Signer.Name], and is effective as of [Agreement.Date].

[Sender.Name] and [Signer.Name] individually offer products or services which are related or complementary to one another. In an effort to increase product demand and brand awareness for both companies, the parties included in this agreement with to enter into a joint marketing agreement.

Joint Marketing Activities

The parties to this agreement agree to undertake co-marketing efforts as described below:


Both parties agree to uphold and enforce the following responsibilities in accordance with this joint marketing agreement:

PandaTip: These terms are generally used for co-marketing agreements. We encourage you to have your legal counsel review them to ensure that they are appropriate for your business needs.

Marketing Data

Both parties agree to freely share any marketing data generated as a result of the activities described in this joint marketing agreement, including (but not limited to) leads generated and campaign performance metrics.


Both parties agree that they shall respect and uphold the confidentiality requirements of the other party, and shall take reasonable steps to ensure that neither party’s confidential property is shared with additional parties.


Both parties hereby agree to refrain from similar joint marketing agreements with companies who directly compete with either party for the duration of this agreement.

Agreement Term

This agreement shall commence as of [Agreement.Date] and conclude once the co-marketing activities described above are completed to the satisfaction of both parties.


This agreement shall be governed according to the laws of [Sender.State]. Any disputes or conflicts shall be resolved through a neutral arbitrator located in [Sender.State].


PandaTip: This template includes PandaDoc’s legally binding electronic signatures. You and your potential co-marketing partner will be able to sign this agreement on any computer or mobile device!

By e-signing below, both parties agree to enter into this joint marketing agreement, and uphold every aspect of the terms of this agreement at all times.

Joint Marketing Agreement Template

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