Skip to main content
PandaDoc

PandaDoc

Joint Marketing Agreement

Prepared for:
​[Client.FirstName][Client.LastName]​
​[Client.Company]

Created by:
​[Sender.FirstName][Sender.LastName]
[Sender.Company]​

Related templates

Exclusivity Agreement Template
POPULAR

Exclusivity Agreement Template

This exclusivity agreement template can be used by a vendor to secure exclusive rights to provide goods or services to another organization.

Mobile Application Development Agreement Template

Useful resources

Featured Templates
Sales Proposals
NDA Agreements
Operating Agreements
Service Agreements
Sales Documents
Marketing Proposals
Rental and Lease Agreements
Quote Templates
Business Proposals
Agreement Templates
Purchase Agreements
Contract Templates

FAQ

  • A joint marketing agreement is a legal document between two or more companies that states they will join resources to achieve a common goal, scale up and increase their reach. Joint marketing agreements are fairly common amongst companies who operate in complementary industries.

  • A joint marketing agreement should include details such as the scope of joint marketing activities, responsibilities, marketing data, payment terms, conditions, governing laws, indemnification, confidentiality, non-exclusivity, and acceptance of the agreement.

  • Co-marketing, also known as collaborative marketing, is a type of marketing practice that usually happens between companies operating in a similar industry, wherein two companies come together to promote their products/services. Examples include HubSpot and Chatfuel, and Red Bull and Go Pro.

This agreement establishes a formal relationship between two companies who wish to engage in joint or co-marketing efforts. To customize the template, simply fill out the tokens in the menu to the right.

[Sender.FirstName][Sender.LastName] and [Signer.FirstName][Signer.LastName] individually offer products or services which are related or complementary to one another. In an effort to increase product demand and brand awareness for both companies, the parties included in this agreement with to enter into a joint marketing agreement.

Joint Marketing Activities

The parties to this agreement agree to undertake co-marketing efforts as described below:

Responsibilities

Both parties agree to uphold and enforce the following responsibilities in accordance with this joint marketing agreement:

These terms are generally used for co-marketing agreements. We encourage you to have your legal counsel review them to ensure that they are appropriate for your business needs.

Marketing Data

Both parties agree to freely share any marketing data generated as a result of the activities described in this joint marketing agreement, including (but not limited to) leads generated and campaign performance metrics.

Confidentiality

Both parties agree that they shall respect and uphold the confidentiality requirements of the other party, and shall take reasonable steps to ensure that neither party’s confidential property is shared with additional parties.

Competition

Both parties hereby agree to refrain from similar joint marketing agreements with companies who directly compete with either party for the duration of this agreement.

Agreement Term

This agreement shall commence as of Agreement Date and conclude once the co-marketing activities described above are completed to the satisfaction of both parties.

Governance

This agreement shall be governed according to the laws of Sender State. Any disputes or conflicts shall be resolved through a neutral arbitrator located in Sender State.

Acceptance

This template includes PandaDoc’s legally binding electronic signatures. You and your potential co-marketing partner will be able to sign this agreement on any computer or mobile device!

By e-signing below, both parties agree to enter into this joint marketing agreement, and uphold every aspect of the terms of this agreement at all times.

TOP 100

Mobile Application Development Agreement Template

App developers can use this mobile application development agreement as a contract when providing development services to commercial or consumer clients.

Car Lease Agreement Template
TOP 100

Car Lease Agreement Template

Your customers can decide to lease a car from anywhere and you want them to sign it from anywhere. Use this car lease agreement template to let them.

Royalty Agreement Template

Royalty Agreement Template

This royalty agreement template governs the payment of royalties to an individual or organization.

available

e-Sign with PandaDoc

Joint Marketing Agreement Template

Used 5,094 times

AI BadgeAI assistant included

Joint marketing is common among brands who share a target audience and offer products that complement each other. This joint marketing agreement template will help establish a formal relationship between two parties who wish to engage in joint marketing efforts.

Use this template — free
Use this template — free

Care to rate this template?

Your rating will help others.

Rate this template

Thanks for your rate!

Template preview
TemplatesAgreements
Close
TemplatesAgreements
Close

Disclaimer

Materials (e.g. templates, educational articles, blog posts and informational content), made available through PandaDoc, including via any integrations, connectors, extensions, plugins, or third-party AI platforms (e.g. ChatGPT, Claude, or similar tools) are for general information purposes only and are provided "as is." These materials do not constitute legal, regulatory, or compliance advice and should not be construed as such. It is your responsibility to ensure materials meet your specific legal requirements. Consult a qualified attorney licensed in your jurisdiction before relying on these materials. PandaDoc disclaims all warranties, express or implied, including fitness for a particular purpose or non-infringement.

e-Sign with PandaDoc