Last year’s annual [Event.Name] exceeded expectations. The event exemplified successful marketing, and emphasized consumer outreach, engagement, and interaction. (Source) estimates that over (Number) of event attendees received one or more [Client.Company] customized promotional items during the (Number) day event. Furthermore, the designated promotional staff spoke with, and gathered data from, an estimated one out of five event attendees.
Online and virtual mediums also played a significant role in last year’s marketing campaign. The event website, prior to and in anticipation of [Event.Name]’s kick-off, received nearly two times the number of site registrations as event attendees and about (Number) of additional registrants, post-event. Additionally, over (Number) post-event registrants entered a catchphrase from [Sender.Company] signage tailored for [Event.Name], which supports that signage was well designed, positioned, and highly visible.
Furthermore, our specialized tracking analytics show that three out of five event site visitors navigated to the [Client.Company] site during or directly after visiting any event web page. (Number) of registrants had opted-in to receive information about [Client.Company] products, and (Number) of them had subscribed to the [Client.Company] newsletter. Also impressive, one out of three event visitors clicked on a premium ad for [Client.Company] products — with (Number) converting to a direct product sale.