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Vending Machine Business Plan Template

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If you’re starting a new vending machine business, a well-rounded vending machine business plan can improve your chances of success.

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  1. Templates
  2. Business plans
  3. Vending Machine Business Plan Template

Vending Machine Business Plan Template

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Executive Summary

[Sender.Company] is a vending machine business in the [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode] area that provides 24/7 convenient access to food, drinks, and travel essentials in strategic locations, including schools, offices, parks, hospitals, transportation terminals, and gas stations.

Our machines currently accept cash credit/debit cards, and we are continually adding new payment technology. The machines have 24/7 security with built-in CCTV. Additionally, customers can press an emergency button to contact the nearest police station in case of robbery, assault, or medical emergencies.

[Sender.Company] will primarily serve the (location) area. The business and residential demographics of the area are as follows:

  • (Add demographic information)

Business Description

[Sender.Company] was established by [Sender.FirstName][Sender.LastName] in (Enter year). Upon incorporation, it was able to achieve the following milestones:

  • Finalize the first vending machine location

  • Lease equipment and install it in the first location

  • Launch second vending machine location

  • Reach break-even

The contents of each machine can be customized according to the location’s needs. [Sender.Company] also offers in-house repair, maintenance, and upgrade services for each vending machine.

Mission Statement


Through our business activities, [Sender.Company] hopes to achieve the following goals to achieve success with our vending machine business:

  • (List goal)

  • (List goal)

  • (List goal)


[Sender.Company]’s long-term goal is to become the premier vending machine business in (Enter city). We seek to be the standard by which other providers are judged.

  • Step 1: (List step)

  • Step 2: (List step)

  • Step 3: (List step)

The following are a series of steps that lead to our vision of long-term success. [Sender.Company] expects to achieve the following milestones in the following (Enter number) months:

  • Finalize the first vending machine location

  • Lease equipment and install it in the first location

  • Launch second vending machine location

  • Reach break-even




(Milestone 1)


(Milestone 2)


(Milestone 3)

Audience/Market Analysis

[Sender.Company] will serve residents, businesses, and schools in the (Enter location) area.

The demographics of the town in which our location resides are as follows:

(Enter location)

(Enter location)

Total population:

Area size:

Population density:



Based on age group





Target population based on income

Income $50,000 to $74,999

Income $75,000 to $99,999

Income $100,000 to $124,999

Income $125,000 to $149,999

Based on the industry analysis, we will target the following segments:

  1. (List the market segments your vending machine will target).


Competition within the vending machine industry is not very extreme. [Sender.Company]’s top competitors include:

  • (Enter the name of competitor)

  • (Enter the name of competitor)

[Sender.Company] enjoys several advantages over its competitors. These advantages include:

  • Location

  • Excellent service

  • Management

  • Relationships


The strengths that will set [Sender.Company] apart from competitors include:

  • (List strengths)

  • (List strengths)

These milestones underscore [Sender.Company]'s unwavering commitment to consistently making tangible and measurable advancements in its pursuit of success within the (Industry Name).


Here are the products that [Sender.Company] vending machines will offer:

  • Snacks: Biscuits, bread, chips

  • Sweets: Candies, chocolates, ice cream

  • Drinks: Canned juice and soda, small bottled water

  • Travel essentials: Batteries, flashlights, toothbrush, toothpaste, sanitizer, tissue paper, etc.

  • Security camera and emergency button: Add-on feature that connects the vending machine to the nearest police station for emergency calls

Marketing Plan

The [Sender.Company] brand will focus on the Company’s unique value proposition:

  • (Enter your company’s unique value proposition)

Promotions Strategy

[Sender.Company] will target businesses, schools, and other public locations to secure locations for its vending machines. [Sender.Company]’s promotions strategy to reach these businesses includes:

Telephone Marketing

Direct Mail


Social Media

Operations Plan

[Sender.Company] headquarters will offer 24-hour maintenance and repair services.

The Company intends to employ (Enter number) admin staff, (Enter number) technicians, and (Enter number) delivery personnel.

To execute [Sender.Company]’s business model, the Company needs to perform sales, supply, and maintenance of vending machines. [Sender.Company] anticipates using the services of (Enter number) employees, divided into the following roles:

Service Functions

  • Technicians

  • Delivery personnel

  • Customer service representatives

  • General & administrative functions, including marketing, bookkeeping, etc.

Management Team

[Sender.FirstName][Sender.LastName] is a business consultant who has (Enter number) years of experience in the industry. He/She works for a company that helps businesses grow and attract more investors.

[Sender.Company]’s team will consist of highly skilled technicians. These technicians will be responsible for repairing, maintaining, and upgrading the vending machines.

Financial Plan

Annual Income / Profit/Loss Statement

Income Statement / Profit/Loss Statement

Year 1

Year 2

Year 3

Year 4

Year 5

Total revenue:

Cost of services sold:

Gross profit:

Operating income:

Interest expense

Pretax income:


Net income:

Cash Flow Statement

Cash Flow Statement

Jan ‘24

Feb ‘24

Mar ‘24

Starting cash balance:

Cash received:

Cash from operations:

Cash from sales:

Subtotal cash received:

Additional cash received:

(List sources)

Subtotal additional cash received:

Total cash received:


(List all expenditures)

Total cash spent:

Net cash flow:

Ending cash balance:

Balance Sheet

Assets and Liabilities

Current Assets:

Year 1

Year 2

Year 3

Year 4

Year 5


Accounts receivable


Prepaid expenses

Fixed Assets:

(List all)

Total Assets:


(List all)

Total Liabilities:


(List all)

Total Equity:

Confidentiality Statement

The confidential information and trade secrets described above shall remain the Company’s exclusive property. They shall not be shared or removed from the Company’s premises under any circumstances whatsoever without the express prior written consent of the coaching business.


Please find listed below any additional addendums related to [Sender.Company]:

  • (Add any relevant addendums)







Vending Machine Business Plan Template

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