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Video Proposal Template


Prepared for [CLIENT.Company]

By [COMPANY.FirstName] [COMPANY.LastName]



PandaTip: This video proposal is written from the perspective of a videography company that would like to offer its services to a company that would require such services. They may or may not have been contacted prior to writing this proposal, but generally speaking, the important concepts needed to sell the services contained within the video proposal are all present.


PandaTip: You can use this section as an introduction to your company. Explain who you are, where you are located, how long you have been performing your videography services, and (if you have a portfolio to pull from) describe some of your previous works. Add in some background information about the specific people with whom your prospect will be working with if they choose to work with you – everyone from the owner of the company to the actual camera people. Let them get to know you on a personal level as people want to work with people they like and people they trust, both of which stem from getting to know someone as a person.


PandaTip: Next, you can really sell your company by speaking about what separates you from the competition. State your competitive advantages and explain why it is that your prospect should choose to do business with you. And you cannot be shy about selling yourself. If your company is the best at what it does, say it but be prepared to explain why.


PandaTip: Here is where you get them to picture what it is like working with you. Your video proposal will be all the more effective if you convey a plan to your prospect. If you have got this far, then you probably have an idea of what they are looking to do. Even if you don’t have all the details, make some assumptions (which you can feel free to explain) and put together a cohesive plan based on the information that you do have. Even if some details are off, you will separate yourself from the competition by coming with a comprehensive plan and showing some thought.


This Videography Contract (the “Contract”) states the terms and conditions that govern the contractual agreement between [COMPANY] having its principal place of business at [COMPANY ADDRESS] (the “Company”), and [VIDEOGRAPHER] (the “Videographer”) who agrees to be bound by this Contract.

WHEREAS, the Company requires the video recording of [DESCRIBE EVENT] (the “Event”) and would like to engage the Videographer to record such Event.NOW, THEREFORE, In consideration of the mutual covenants and promises made by the parties hereto, the Company and the Videographer (individually, each a “Party” and collectively, the “Parties”) covenant and agree as follows:

  1. VIDEOGRAPHY SERVICES. The Videographer shall record the Event on video according to the specifics attached hereto as Exhibit A (the “Duties”).

PandaTip: There may be specifics such as number of cameras or other particular requests that the Company has with regard to the filming of their event. Those specifics do not need to be written in any particular way, just written so that the Parties have a mutual understanding of the duties to be completed.

  1. OWNERSHIP. The Parties acknowledge and agree that the Company will hold all intellectual property rights in the recording of the Event including, but not limited to, copyright and trademark rights. The Videographer agrees not to claim any such ownership in the intellectual property inherent in the recording of the Event at any time after such recording.

PandaTip: This is obviously very important to the Company as they will want to own the rights to any footage of their event. However, the Videographer should be well within his or her rights to utilize the recording in his or her portfolio, which is handled elsewhere in this Contract.

  1. FEES. The total cost to be paid to the Videographer by the Company for the performance of all Duties described shall be [WRITTEN DOLLAR AMOUNT] dollars ($[NUMERICAL DOLLAR AMOUNT]). Full payment shall be due and payable on or before [DATE].

PandaTip: You can divide this into multiple payments if you would like. For instance with language that states “Initial payment of [DOLLAR AMOUNT] is due on or before [DATE]. The remaining amount, totaling [DOLLAR AMOUNT] is due on or before [DATE].”

  1. PUBLICITY. The Company agrees and acknowledges that the Videographer may reasonably use portions of the recording of the Event in the Videographer’s portfolio. Further, the Videographer may display the Company’s name and logo on its website as a party with whom the Videographer has worked.

PandaTip: As a videographer, it is important to be able to utilize examples of your work. You should carve that right out from the intellectual property rights that are held by the Company.

  1. NO MODIFICATION UNLESS IN WRITING. No modification of this Contract shall be valid unless in writing and agreed upon by both Parties.

  1. APPLICABLE LAW. This Contract and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of [STATE] and subject to the exclusive jurisdiction of the federal and state courts located in [COUNTY], [STATE].

Signed by: