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Daycare Business Plan

Used 4,898 times

Daycare Business Plan Template

Image 1

Prepared for:

[Client.FirstName][Client.LastName][Client.Company]

Prepared by:

[Sender.FirstName][Sender.LastName][Sender.Company]

EXECUTIVE SUMMARY

I first came up with the idea for [Sender.Company] in [Sender.City][Sender.State] when __________________________

I found that there was a clear gap in the market for _______________________________________

My aims for the daycare are _________________________________________________________

In order to fulfill our vision for [Sender.Company], we will require (Amount) ______ in capital, which will be allocated in the following way:

Amount

Use of Capital

If we can be fully capitalized, we estimate we will become profitable by ____________ (date/year/general time period).

MARKETING PLAN

Our Clientele

Our core clientele can be split into several groups:

Client persona 1:

(Example: Young parents working full time/studying)

Age group:

Annual salary:

Services they're looking for:

Client persona 2:

(Example: Young parents working full time/studying)

Age group:

Annual salary:

Services they're looking for:

Client persona 3:

(Example: Families working unsociable hours)

Age group:

Annual salary:

Services they're looking for:

Our Competition

During our research, we found the top three competitors in our local area. We intend to use this research to create a unique service that goes above and beyond for our potential customers.

Competitor 1:

(Competitor1.Company) (Competitor1.StreetAddress) (Competitor1.City) (Competitor1.State) (Competitor1.PostalCode)

Daycare capacity:

Services they provide:

​Strengths:

​Weaknesses:

Competitor 2:

(Competitor2.Company) (Competitor2.StreetAddress) (Competitor2.City) (Competitor2.State) (Competitor2.PostalCode)

Daycare capacity:

Services they provide:

​Strengths:

​Weaknesses:

Competitor 3:

(Competitor3.Company) (Competitor3.StreetAddress) (Competitor3.City) (Competitor3.State) (Competitor3.PostalCode)

Daycare capacity:

Services they provide:

​Strengths:

​Weaknesses:

Our Marketing Plan

We believe our unique selling points are________________________________________________

After researching our target audience, and their preferred methods of advertising and communication, we plan to use the following marketing efforts:

Facebook

Instagram

LinkedIn

Paid social media

Google Ads

Local directories

Radio

Leaflets

Posters

Mail

Newsletters

Voucher Websites

(Other)

OUR SERVICES

In order to accommodate the needs of our clientele, we aim to offer our services ____ days a week. Our opening times will be as follows:

From

Till

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

We will offer the following services throughout the week:

Mon.

Tues.

Wed.

Thurs.

Fri.

Sat.

Sun.

Full Day

Childcare

Morning

Sessions

Afternoon

Sessions

Breakfast

Club

Lunch club

After School

​Club

Holiday

Club

OPERATIONS PLAN

Our Suppliers

Supplier 1:

Services they provide:

How often we will use these services:

Supplier 2:

Services they provide:

How often we will use these services:

Supplier 3:

Services they provide:

How often we will use these services:

Our Team

To start our business, we will begin with a small team to meet the essential needs of the daycare. We will then grow our workforce as needed.

Name:

Job Position:

Job Responsibilities:

​Working Hours:

Estimated Salary:

Name:

Job Position:

Job Responsibilities:

​Working Hours:

Estimated Salary:

Name:

Job Position:

Job Responsibilities:

​Working Hours:

Estimated Salary:

Licenses & Insurance:

To ensure our daycare is compliant with state laws, we will require all staff to have insurance and security checks in place prior to employment. Additional insurance and licenses will be paid for by us as part of our employment terms.

All insurance and license documents can be found attached.

Expense Projection

In order to successfully run our daycare, we project the first year of business will cost _____________(estimated first-year cost). This includes setting up the business, staff salaries, and monthly expenses.

From month to month, we project the business will cost ____________(estimated monthly outgoings). Each expense is broken down below:

Type of Expense

Amount

MANAGEMENT

CEO

Name:

Experience:

Any qualifications:

Senior Management

Name:

Experience:

Any qualifications:

Signature
MM / DD / YYYY

[Client.FirstName][Client.LastName]

Signature
MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

Daycare Business Plan

Used 4,898 times

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