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Software Sales Proposal Template


PandaTip: When writing proposals as part of your marketing strategy, the introduction is very important. You should aim to make key points and grab the reader’s attention. Starting with a bold claim will help with this, demonstrating the value you will bring to their business.

We want to save you up to $[EstimatedSavings], improve your efficiency, and help you to scale fast by simplifying your enterprise software.

We’ve followed the journey of [SIGNER.Company] over the past [SIGNER.YearsOfOperation] years and watched you grow into a successful [SIGNER.Industry] company.

First of all, congratulations on getting to where you are today! It’s something that few [SIGNER.Industry] companies ever achieve.

Secondly (and this is something you’ve probably already noticed), we think that you’re probably beginning to outgrow your current [SENDER.SoftwareType] enterprise software.

This is where we can help. [SENDER.Company]’s highly adaptable, straightforward to use enterprise software is designed to help companies just like yours thrive as they grow into the industry. We’ve made sure that the software is easily scalable, reliable and does exactly what you expect it to. Simple.

We strongly recommend our [SENDER.Product] software to you, as it’s capable of:


We understand that upgrading your enterprise software is a big decision and can be a significant investment for any company. That’s why we use our proven experience and expertise to make sure our software actually brings value to your business.

PandaTip: The more specific you can be with the introduction, the better. So the more you know about the company you’re targeting, the more effective your business proposal is likely to be. Is your software related to web design? Is it specifically useful for real estate companies? Will it help them with their marketing plan? Make sure whatever it is, that it’s very clear. You could even specify things like the expected delivery date to make it a more professional proposal.

Scope of Software

In essence, [SENDER.Product] is [SENDER.ProductPurpose] software. What set it apart from other similar products, however, are the innovation and experience that have gone into its development, making it incredibly intuitive and scalable to match the changing needs of a growing [SIGNER.Industry] business.




Testimonials/Case Studies

PandaTip: This section of the software project proposal is a great opportunity to include some past examples of satisfied customers who’ve used your software and found it valuable to their businesses. For example, these could be in the form of case studies or customer testimonials. Real stories like these can help to make your proposal template, as it takes away a lot of the risk of buying an unknown product.

Meet Our Team

PandaTip: In the ‘Meet Our Team’ section of the service proposal, you should try to include a little information about some of your team members who you think will be most relevant to the potential client, such as the project management staff. Doing this can really help to bring a human element into the mix and start building a trusted relationship, preventing the proposal from simply being about numbers, profits, and business. Below are some examples that may be found in a business proposal template.

Our dedicated team has collectively earned over [SENDER.YearOfExperience] years of experience in enterprise software development for companies like [SIGNER.Company]:


Your Personal Project Manager: [SENDER.ProjectManagerBio]

Lead Developer: [SENDER.LeadDeveloperBio]

Your Investment

PandaTip: When it comes to specifying costs during the sales process, it’s a good idea to frame the purchase as an investment rather than a cost. This helps to encourage the potential client to see the software as something that is likely to make them a return and reduce the chance of them being put off by a high price. If you have a range of prices available, you should include them in the proposal template to give the reader a choice.

We have a range of pricing structures available to suit your company’s specific needs and budget.




PandaTip: These legal terms in this proposal example are comparable to what is seen in most service contract proposals, but we recommend that you have your legal counsel review them before use.

This sales contract for [SENDER.Product] (the “Contract”) dictates the terms and conditions governing the agreement between [SENDER.Company] (the “Seller”) and [SIGNER.Company] (the “Purchaser”), with their primary places of business at [SENDER.Address] and [SIGNER.Address] respectively, who agree to be bound by this Contract.

Whereas, the Seller is producing [SENDER.Product], a [SENDER.ProductDescription], (the “Service”); And

Whereas the Purchaser intends to purchase the Service abiding by these terms and conditions.

In consideration of the mutual covenants and promises from each party, the Seller and Purchaser (individually “Party” and together, “Parties”) agree and covenant the following:

Service Purchased

The Purchaser hereby purchases the quantity and type of Service as detailed in the attached Schedule A, (the “Purchased Service”).


The Purchaser hereby purchases the quantity and type of Service as detailed in the attached Schedule A, (the “Purchased Service”).


Failing to make any payment before or on the specified date on the payment schedule (attached as Schedule B), will be considered a material and full breach of this Contract.




Any modifications to this Contract will be invalid unless agreed to in writing by both Parties.

Applicable Law

This Contract shall be governed in accordance with the laws of [Applicable.Law] and subject to jurisdiction exclusively of federal and state courts in [Company.County], Company.State].


IN WITNESS WHEREOF, each of the Parties has executed this Sales Contract, both Parties by its duly authorized officer, as of the day and year set forth below.

Schedule A


Schedule B

[Payment Schedule]