Prepared for:
[Client.FirstName][Client.LastName]
[Client.Company]
Created by:
[Sender.FirstName][Sender.LastName]
[Sender.Company]
A sponsorship agreement is a contract where one for-hire party (the sponsee) promotes the other (the sponsor) for a fee. It is legally binding and covers various details like sponsor content usage, indemnity, payment conditions, agreement term, and dispute resolution process. It might also include articles like appropriate behavior condition or morality clauses.
A sponsee is usually an athlete, an influencer, a sports team, a musical band, etc. A sponsor who wants to gain favor with the sponsee’s audience could offer the latter to promote the sponsor’s brand openly (e.g. via logos on jerseys) or just by using their products, as is the case with musical instrument endorsers. The parties then sign a sponsorship agreement that covers the obligations of each party to make sure they are on the same page and are legally protected.
A sponsorship agreement is a legally binding contract, as there is “consideration” — an exchange of payment and/or services. As such, it is important that it is constructed in a professional and unambiguous manner. See the examples in our Templates section.
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This sponsorship agreement has been entered into as of [Agreement.Date] between the following entities, collectively known as “the Parties”:
[Sender.FirstName][Sender.LastName] (Sponsor)
[Client.FirstName][Client.LastName] (Promoter)
This document is a legally binding sponsorship agreement between the above listed parties.
Sponsor agrees to pay $[Sponsorship.Amount] in return for the following:
Sponsor agrees to provide the following to the Promoter for use in marketing and promotion materials:
No employer/employee relationship is established or implied with this sponsorship agreement. The Promoter has no liability or responsibility to the Sponsor beyond the scope of this agreement.
The Sponsor grants the Promoter the right to use their intellectual property in promoting the event, including logos and other brand trademarks.
If the nature of the purchased sponsorship package must be changed for any reason, the Promoter agrees to notify the Sponsor in writing.
The purchased sponsorship package is not transferable for any reason. If the Sponsor cannot meet the financial requirements of this agreement, the Sponsor agrees to provide written notification to the Promoter in a timely manner so that the Promoter may find another suitable sponsor.
Anything not expressly addressed in this sponsorship agreement’s terms shall be governed by the contract laws of [Client.State].
The Promoter and Sponsor hereby agree to enter into this sponsorship agreement by affixing their respective signatures below.
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This sponsorship agreement template can be used as a binding contract between a promoter and sponsor for any concert or event.
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