This Advertising Proposal is written in the voice of a company that runs a publication and is contacting a company that could potentially be interested in advertising in that space. It is important to keep in mind that an advertising proposal should be written in a manner that specifically appeals to the target’s business (e.g., why your clientele – those that will be viewing the publication or likely to see the public advertisement – are a good target audience for the target’s business). This advertising proposal can be adapted very easily to accommodate companies that run internet advertising or oversee a public advertising location (e.g., a billboard, side of a bus stop structure, etc.). It’s particularly simple for internet advertising companies as they can simply fill the “Publication” tag with the name of the website and alter the descriptions to fit the appropriate context.

Advertising Proposal Template


[COMPANY] is located in [LOCATION] and has been operating [PUBLICATION] for [TIME]. [PUBLICATION] is a [TIME FRAME] periodical that goes out to [DESCRIBE RECIPIENTS]. We pride ourselves on being one of the most informative sources relating to [SUBJECT MATTER] and have been recognized by [DESCRIBE RECOGNITION].


We are prepared to offer you [DESCRIBE ADVERTISEMENT] in [PUBLICATION] for [TIME FRAME] which entails [NUMBER] of issues of [PUBLICATION]. What this means is that you will be featured [HOW FEATURED], which is one of the most sought after spots in [PUBLICATION] by advertisers. Your advertisement will surely be noticed by our readers.

PandaTip: In your advertising proposal, you want to paint a picture for them that will allow them to envision exactly how their ad will be viewed by your readers. Explain what surrounds it, the location on the page, etc. You want them to feel like they will be able to expose themselves effectively to several potential new customers.


This Advertising Contract (the “Contract”) states the terms and conditions that govern the contractual agreement between [COMPANY] having its principal place of business at [COMPANY ADDRESS] (the “Company”), and [ADVERTISER] (the “Advertiser”) who agrees to be bound by this Agreement.

WHEREAS, the Company operates [PUBLICATION] (the “Publication”) and the Advertiser would like to engage the Company in placing an advertisement (the “Ad”) within the Publication.

NOW, THEREFORE, In consideration of the mutual covenants and promises made by the parties hereto, the Company and the Advertiser (individually, each a “Party” and collectively, the “Parties”) covenant and agree as follows:

  1. ADVERTISEMENT. The Company shall place the Ad, attached hereto as Exhibit A, and feature it within the Publication [DESCRIBE LOCATION AND DURATION].

PandaTip: You want to get into significant detail as to the location of the Ad so there is no confusion between you and the Advertiser. Additionally, there is a reference to an exhibit allowing you to attach a copy of the Ad to the back of the agreement.

  1. ADVERTISING FEE. In consideration for placing the Ad, the Advertiser shall pay to the Company [WRITTEN DOLLAR AMOUNT] dollars ($[NUMERICAL DOLLAR AMOUNT]) per [TIME FRAME]. Such amounts will be due and payable every [TIME FRAME] starting [DATE].

  1. NO INFRINGEMENT. The Advertiser represents and warrants that the Ad is completely original and does not infringe on the intellectual property rights of any third party.

  1. INDEMNIFICATION. The Advertiser agrees to indemnify, defend, and protect the Company from and against all lawsuits and costs of every kind (including reasonable legal fees) due to any infringement of any third party’s intellectual property rights due to the content of the Ad.

PandaTip: The preceding two paragraphs are designed to protect you from inadvertently infringing the intellectual property rights of a third party due to the Advertiser giving you unoriginal content without your knowledge. This should be your greatest legal concern with any advertising proposal.

  1. NO MODIFICATION UNLESS IN WRITING. No modification of this Contract shall be valid unless in writing and agreed upon by both Parties.

  1. APPLICABLE LAW. This Contract and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of [STATE] and subject to the exclusive jurisdiction of the federal and state courts located in [COUNTY], [STATE].

IN WITNESS WHEREOF, each of the Parties has executed this Contract, both Parties by its duly authorized officer, as of the day and year set forth below.


_________________________________    ______________

[NAME], [TITLE]                                         DATE



_________________________________    ______________

[NAME], [TITLE]                                         DATE 


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