What is an advertising contract?

An advertising contract is an agreement an advertising agency or independent contractor prepares detailing the project deliverables to be received by a client. The agreement outlines the strategy the agency or contractor will undertake to advertise the client’s products/services, and the costs involved.

What is an example of an agency agreement?

You can use the template provided by PandaDoc to serve as a reference point/example. There are other agency agreement templates and examples available online too. However, before using the template, make sure you review them to confirm if they have all the important details you need mentioned before you sign a contract.

How do you create an agency agreement?

Begin the agency agreement by establishing the relationship of all parties that enter into the agreement. From there on, write details about advertising services, pricing, copyright, payment, governing law, etc. End the agreement with an acceptance form and signatures.

Advertising Agency Agreement Template

Prepared for:

[Client.FirstName][Client.LastName]
[Client.Company]

Created by:

[Sender.FirstName][Sender.LastName]
[Sender.Company]

This agreement, by and between [Sender.Company] (“Agency”) and [Client.Company] (“Client”), is a legally binding agreement. [Sender.Company] agrees to provide advertising services described herein in exchange for payment from [Client.Company] in accordance with the terms of this agreement.

Appointment

[Client.Company] agrees to retain [Sender.Company] as a provider of the advertising services provided below. [Sender.Company] agrees to provide these services pursuant to the terms of this agreement.Should [Client.Company] require additional advertising services from [Sender.Company], both parties shall negotiate terms for those services, and attach such terms as an addendum to this agreement.

Advertising Services

The following advertising services are included in this agreement:

[Service.1]
[Service.2]
[Service.3]

Pricing

[Client.Company] agrees to pay for the advertising services provided by [Sender.Company] in accordance with the following rates:

Name	Price	Qty	Subtotal

Subtotal	$0.00
Discount	$0.00
Tax	$0.00
Total	$0.00

Copyright

All campaigns, images, and other material produced under the scope of this advertising services agreement are the intellectual property of the [Client.Company].

Sole Agreement

This shall be the sole agreement in place between [Client.Company] and [Sender.Company]. Any additional services provided shall require a written addendum to this agreement, signed by both parties.

Payment

[Client.Company] agrees to make timely payments in accordance with the marked due date on each invoice provided by [Sender.Company], and to include any late fees incurred in each payment.

Governing Law

This agreement shall be governed in accordance with the laws of [Sender.State]. Any grievances or disputes shall be resolved via a neutral arbitrator located in [Sender.State].

Acceptance

This advertising agency agreement is hereby upheld as valid and enforceable, as of the date of [Client.Company]‘s signature below.

[Sender.Company]

Signature

MM/DD/YYYY

[Sender.FirstName][Sender.LastName]

[Client.Company]

Signature

MM/DD/YYYY

[Client.FirstName][Client.LastName]