Business Strategy Presentation

Business Strategy

Prepared by:

[Sender.FirstName][Sender.LastName]

[Sender.Email][Sender.Company]

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Table of Contents

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Business Overview

01

Vision

Mission and Values

Business Strategy Long-Term Goals

Competitive Advantage

02

03

04

05

Financial Objectives

06

Operational Objectives

Marketing Objectives

SWOT Analysis

Business Action Plan

07

08

09

10

Measurement

11

Pricing Strategy

Resource Allocation

Next steps

12

13

14

Business Overview

Summarize the most important details about your business.

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Key services

Founded in XXXX

Located in CITY, STATE

XXX employees

Awards, reviews, certifications

Vision

State the vision of your company in one simple sentence e.g. to become the #1 tiny home builder in North America.

02

Mission and Values

Define your business's core objectives, how it will reach those objectives, and its values.

Our mission is to build functional tiny homes for people in the FIRE movement seeking more freedom in their lives. (Use this example along with the formula service/product + audience + result).

Business Strategy Long-Term Goals

List the primary goals of your business in the short-term and the long-term.

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Become the #1 (service) provider in North America

Short-Term Goals

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Hire two support customer service reps

Increase revenue by XX% in the next 3 months

Long-Term Goals

Employ XXX people

Competitive Advantage

Describe what it is that sets you apart from your competitors e.g. 24/7 customer service, superior quality, better results, etc.

05

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Financial Objectives

Detail your financial objectives over the course of a set period of time e.g. $1 million in sales by 2025, cash flow positive by the end of the year, etc.

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Objective

By When

Operational Objectives

List some operational objectives you plan to accomplish e.g. revamp employee training to improve efficiency, negotiate better pricing on materials, etc.

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Objective

By When

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Marketing Objectives

Outline some of your key marketing objectives e.g. launch paid advertising campaigns on Pinterest, send upsell mailers to current customers, build landing pages, etc.

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Objective

By When

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SWOT Analysis

Give an overview of your strengths, weakness, opportunities, and threats (SWOT).

Strength

Opportunites

Weaknesses

Threats

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09

Business Action Plan

State some of the actions that your business will take as part of the overall strategy e.g. hire personnel, create assets, launch campaigns, etc.

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Measurement

Describe the KPIs you'll measure the progress being made towards your goals e.g. customer acquisition cost, cost per click, leads, sales, profitability, web traffic, etc.

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Pricing Strategy

Fill in the table with your pricing as it relates to each service or product and explain what's included with each option.

Service/Product

Price

12

Resource Allocation

Explain how many people will be required to execute this strategy, what their roles will be, and any other assets that you'll need.

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Next Steps

State the action that you want your audience to take (if any) and close out the presentation by offering a brief summary and thanking your audience for their time.

14

Brief summary

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Business Strategy

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