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Influencer Agreement Template

Image 1

Created by:

​[Advertiser.FirstName][Advertiser.LastName]​

​[Advertiser.Company]​

Prepared for:

​[Influencer.FirstName][Influencer.LastName]

​[Influencer.Company]​

An influencer agreement defines the relationship between an advertising company and a social media influencer. If you are an advertising company or agency that wants to collaborate with an influencer to grow a brand, an influencer agreement template is essential to navigate that relationship.

Company:[Advertiser.Company]​

Address: [Advertiser.StreetAddress][Advertiser.City][Advertiser.State][Advertiser.PostalCode]​

The Parties

This Influencer Contract is entered into on the (Date) by [Influencer.FirstName][Influencer.LastName] (“Influencer”) with the mailing address of [Influencer.Email] and [Advertiser.FirstName][Advertiser.LastName] (“Advertiser”) with the mailing address of [Advertiser.Email]. The Influencer and Advertiser are collectively referred to as Parties in this contract.

The details of both Parties are as follows:

Influencer

  • Name and Surname:

  • Company Name:

  • Contact Number:

  • Email:

  • Registered Address:

​[Influencer.FirstName][Influencer.LastName]​

​[Influencer.Company]​

​[Influencer.Phone]​

​[Influencer.Email]​

​[Influencer.StreetAddress]

​[Influencer.City][Influencer.State][Influencer.PostalCode]​

Advertiser

  • Name and Surname:

  • Company Name:

  • Contact Number:

  • Email:

  • Registered Address:

​[Advertiser.FirstName][Advertiser.LastName]​

​[Advertiser.Company]​

​[Advertiser.Phone]​

​[Advertiser.Email]​

​[Advertiser.StreetAddress]

​[Advertiser.City][Advertiser.State][Advertiser.PostalCode]

Commencement and Duration

This Influencer Agreement will commence on the (Start.Date), and expires according to one of the following options:

Consider which type of influencer contract relationship you need. If you just need the Influencer for a specific campaign, then a fixed term is better, while ongoing term contracts are ideal if they become similar to your brand ambassador.

Ongoing Term

The contract will remain in full effect for an indefinite period until either of the Parties terminate the agreement with (Days) days written notice to the other Party.

Fixed Term

The contract is effective for the period of the (Campaign.Name) campaign, and will automatically terminate on the (End.Date).

Content Requirements and Responsibilities

Within the scope of the contract, the Influencer is required to post at least (Number) advertiser content in accordance with the below instructions and any updated instructions of the Advertiser.

(Number) posts per day

(Number) posts per week

(Number) posts per month

Other requirements for the content are as follows:

Fill in the template with any specific requirements for the Influencer’s content here, as required by your campaign. Ensure you add all relevant details on the design, colors, or any other aspects of the content you want to be done in a specific way.

(Enter Value)

The content must be unique, factual, and original work of the Influencer, abiding by the instructions and terms of the Advertiser. It should also contain any tags, offers, links, and titles as requested by the Advertiser while falling in line with the brand image of the Advertiser.

Social Media Platforms

The content must be published on the following social media platforms:

​Facebook

Instagram

Twitter

TikTok

YouTube

Other: (SocialMedia.Platforms)

The following platforms have specific requirements regarding posting schedules:

Here, you should consider whether you want all the posts on all the social media platforms or if you want different posts on different platforms. Some platforms operate better with multiple posts per day, while others are better with daily or weekly posts, which you can outline in this section.

  • (SocialMedia.Platform) – (Posting.Schedule)

  • (SocialMedia.Platform) – (Posting.Schedule)

  • (SocialMedia.Platform) – (Posting.Schedule)

Advertiser Approval

While influencers have large followings, they can’t just post any content to help grow your brand’s client base. That’s why you can add a section that specifies how they must get your approval for a post before adding it to their social media.

Before posting any content, the Influencer:

Is required to obtain written permission from the Advertiser that approves the individual posts

Is required to obtain verbal permission from the Advertiser that approves the individual posts

Isn’t required to obtain written or verbal permission from the Advertiser that approves the individual posts

Price and Payment Conditions

The amount that the Advertiser will pay the Influencer for the creation of content as per the terms of this contract are as follows:

Flat Fee of $(Amount)

Monthly Fee of $(Amount)

Fee per post of $(Amount)

Commission of $(Amount)

Products of (Products.List)

Services of (Services.List)

Travel of (Travel.List)

Other: (Other.List)

Payments shall be made to the bank account of the Influencer with the following details:

Bank: (Bank.Name)

Bank Account Number: (Account.Number)

Bank Account Type: (Account.Type)

Reference: (Reference)

The Advertiser is required to make payment per the following terms:

In this influencer contract template, it’s crucial you clearly state when the Influencer will receive payment. This can significantly affect the posting schedule, depending on if it’s before or after they post that the company must pay for it.

Pre-Payment: The Advertiser will pre-pay the Influencer before any content is posted.

Payment Upon Receipt: The Advertiser will pay the Influencer no later than (Number) days following the receipt of the invoice.

The Advertiser recognizes that any late payments can result in withholding posts or a late fee of $(Amount)/(Percentage)% of the payment amount if the payment is late by more than (Days) days.

Terms and Conditions

Both Parties agree to abide by the following terms and conditions, with any violation of these terms grounds for contract termination.

Copyright and Confidentiality

The (Copyright.Owner) is the owner of all content the Influencer creates for the purposes of fulfilling this contract. However, both Parties can share the content on their respective channels. The Influencer shall not share content that violates the copyright of third parties, and the Advertiser shall not require this from the Influencer.

This contract is strictly confidential between the Parties, and no unauthorized third parties are allowed to see it or any copies of it. Both Parties agree not to disclose any information about this contract, the content, or any terms to an unauthorized third party, whether verbally, digitally, or in written form.

Influencer Exclusivity

This section is to define whether you have an exclusive contract relationship with the Influencer or whether they can accept other offers during the contract period. It’s critical because if the Influencer works for a rival company, it can create issues if they promote both brands.

For the duration of this contract, the Influencer understands that they’re working with the Advertiser on:

Exclusive Basis

Influencer will not post, promote, or be affiliated with any other brand or Advertiser while working with [Advertiser.FirstName][Advertiser.LastName].

Semi-Exclusive Basis

Influencer will not post, promote, or be affiliated with any other brand or Advertiser while working with [Advertiser.FirstName][Advertiser.LastName]​, without the written permission of the Advertiser.

Non-Exclusive Basis

Influencer is free to work with another brand or Advertiser while working with [Advertiser.FirstName][Advertiser.LastName]​.

Termination

Spell the terms and conditions on how your influencer contract will terminate. This section prevents either Party from withdrawing from the agreement without the proper notice and actions.

This agreement will terminate should one of the following occur:

  • Upon the death of either Party,

  • If the Influencer is unable to work due to a sudden, medically documented mental or physical ailment,

  • If the business of the Advertiser becomes liquidated or dissolved,

  • If either Party filed for bankruptcy or insolvency under federal or state laws,

  • If either Party terminates this contract in writing with at least (Days) days written notice given to the other Party.

Once the contract is terminated, the Advertiser must pay all outstanding fees calculated at the date of termination to the Influencer within (Days) days. Further, the Influencer is responsible for:

  • Delivering all documents containing confidential information of the Advertiser to the Advertiser,

  • Erasing all confidential information of the Advertiser from electronic devices,

  • Certifying in writing to the Advertiser that they have done the above.

Advertiser Legal Requirements and Liability

The Advertiser is solely responsible for any legal, technical, or regulatory specifications regarding their business. However, the liability of the Advertiser is limited to the total payment owed to the Influencer under the terms of this agreement.

Both Parties will indemnify, defend, and hold harmless the other, their successors, employees, officers, agents, assigns, and any other affiliated party against all losses, damages, penalties, deficiencies, awards, or expenses of any kind incurred by themselves. This includes any legal and attorney fees that occur from any claims, actions, suits, demands, or judgments arising out of this agreement.

Final Agreement

This contract is construed and governed according to the laws of (State). This influencer agreement constitutes the entire agreement between the Parties, with no previous verbal or written agreements valid in a court of law. Any amendments to this contract must be made in writing and contain the signature of both Parties to be considered valid in a court of law.

Both Parties represent and warrant to each other that the Party signing this contract is duly authorized to execute and deliver this contract on behalf of that Party. By signing below, both Parties agree and acknowledge that they understand the terms of this agreement and execute it as of the date below.

​[Influencer.Company]​

​

Signature
MM / DD / YYYY

​[Influencer.FirstName][Influencer.LastName]​

​[Advertiser.Company]​

​

Signature
MM / DD / YYYY

​[Advertiser.FirstName][Advertiser.LastName]​

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Influencer Agreement Template

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This influencer agreement template is ideal for both advertising companies and influencers looking to create a contract with another party related to social media marketing.

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