Marketing Agency Proposal Template
[Sender.City], [Sender.State] [Sender.Zipcode]
This marketing agency proposal template is designed for companies who offer both digital marketing and and traditional marketing services. You can use the template as-is with a little customization, or you can make detailed changes to make it your own. PandaDoc’s drag and drop document builder makes it easy to be as detailed as you want to be! To get started, consider swapping out the logo at the top of this page with your company’s logo.
Thank you for considering choosing [Sender.Company] as your provider of marketing services. We pride ourselves on being an end-to-end provider of digital and traditional marketing services for companies involved in the [Customer.Vertical] industry.
In this document, you’ll find a brief history of [Sender.Company], as well as a summary of our services and the specific marketing services package that I’ve designed for you based on our previous conversation.
If you agree to the options and pricing laid out here and wish to proceed, you can electronically sign this proposal on the final page. If you have any questions, concerns, or comments, feel free to type them in to the right of this document and I’ll respond as soon as possible.
Once again, I speak for the entire team here at [Sender.Company] when I say thank you for the opportunity!
[Sender.Company] was founded with the goal of helping clients thrive in today’s highly competitive marketing environment. While other companies rush to abandon traditional marketing in favor of digital techniques, we’ve bolstered our offline marketing capabilities while expanding our team with seasoned professionals to support our clients’ digital needs.
At [Sender.Company], we rely on three core values to drive success:
These three pillars form the foundation for everything we do on behalf of our clients. When you partner with [Sender.Company], you’re choosing a marketing services agency that is dedicated to protecting and growing your brand.
We offer a broad portfolio of traditional and digital marketing services. Our ability to design and deploy integrated marketing campaigns utilizing a variety of assets and channels sets us apart from other marketing services providers.
Offline Marketing Services
Our offline marketing services allow our clients to pursue growth with the same efficiency, scalability, and focused targeting that makes digital marketing platforms so desirable. Whether you’re looking to reach a broad market or a very specific audience, [Sender.Company] is capable of designing offline marketing campaigns that deliver results.
- Radio Advertising
- Print Advertising
- Television Advertising
- Strategic Partnerships
- Guerilla Marketing
- Printed Collateral
- Branded Items (shirts, pens, etc)
- Focus Groups
Online Marketing Services
Our digital marketing services are a great way to take advantage of the latest marketing technology. Our experience and technical ability means you can deploy a targeted digital strategy that delivers results from day one.
- Website Design & Development
- Social Media Services
- Display Advertising
- Public Relations
- Content Marketing
- Mobile Advertising
Your Marketing Services Package
This section is an opportunity to really put PandaDoc’s tokens to work doing some heavy lifting for you. Pre-configure your products and services in the PandaDoc catalog to automatically customize each proposal with product names and descriptions. If you’ve got a catalog in your CRM, a simple integration can pull all of that information over in seconds!
After reviewing my notes from our previous conversation, I’ve come up with the following integrated marketing services package that should cover all of your bases. It includes elements from of both on and offline marketing, which will allow you to grow your brand across a variety of channels.
Project Cost Breakdown
Below you’ll find the scope of work for our partnership segmented into key phases. Once the initial planning, research, and campaign setup stages are complete, the final stage will be ongoing management, which will involve a monthly recurring fee. All fees are covered in the pricing table. If you agree with the timeline and cost structure outlined here, you can sign this document electronically at the bottom of the page to move forward.
This phase involves a full meeting between your team and ours, followed up with a detailed execution timeline for the entire project going forward.
In this phase, we will perform any research necessary, and establish the framework necessary to deploy each campaign.
Once all campaigns are launched, our team will shift to a measurement/analysis/optimization approach, which will allow us to maintain campaign effectiveness and improve ROI over time.
This last page includes three powerful PandaDoc features: tables, pricing tables, and electronic signature. You can use these features to give your document structure, flexibility, and advanced functionality. Try adding optional line items, editable quantities, or discounts to the pricing table!