Photography Proposal Template

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Photography Proposal

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Cover Letter

Cover Letter






Dear [Mr./Mrs./Ms.][Client.LastName],

It was a pleasure meeting with you on [Date]. Thank you for considering my services for your photography needs. I am confident that I can deliver exactly what you are looking for well within your stated price range.

I have worked as a professional photographer for [Number] years. I began my freelancing company on [Date] and have worked ever since to create the sort of professionally presented and designed photographs that go beyond those taken with a typical cell phone camera.

My work truly begins after the [Event] is over. I take the time to scour through hundreds of photographs to pick only the most exceptional moments and compositions. By doing so, I can create the sort of special scenes that will set your [Event] apart from others.

Please see below for testimonials from satisfied clients.

[Include two or three customer testimonials in the space below. You can look at reviews of your company on Google or ask your clients to provide testimonials to use in this proposal.]

To see examples of recent projects, visit my website at [example.com].

Should you have any questions, please don’t hesitate to contact me.







Photography portfolio

You can expect only the most professional behavior and results from my photography services. I have been a professional photographer and photography business owner for [Number] years and will deliver only the highest-quality photographs.

I’m passionate about my work as well as my client’s satisfaction and will go above and beyond to produce the best photos.

I specialize in all types of photography work, including personal photo sessions, corporate photography, and wedding photography, ensuring that your pictures make a great first impression.

Feel free to view similar work I have done here: [Insert link to portfolio here].

Photography Portfolio

Project description

[Client.FirstName][Client.LastName] is in need of high-quality, professional photographs of [Event], henceforth referred to as "the Event", on [Event.Date]. The project consists of [use this space to elaborate on the type of project being proposed].

Per our initial discussion, we have agreed upon the following:

  1. The Event is scheduled for [Event time].
  2. Photographers with equipment and any needed assistants will arrive prior to the start of the Event at [Time].
  3. Photographers are expected to remain at the Event for [Number] hours.
  4. Rescheduling is available if requested at least [Number] days prior to the Event.
  5. Delays due to weather may cause an outdoor photoshoot to be moved indoors or to another location selected by [Client.Name].
  6. [Client.Name] has also requested the following specific images:

Click to upload an image

Image description

Click to upload an image

Image description

Click to upload an image

Image description

Click to upload an image

Image description

What you can expect

You can expect the project to be fully completed [Number] days following the Event, provided there is no rescheduling and the Event is not delayed by other unforeseen circumstances.

For a large celebratory event, you can expect the following deliverables:

  1. [Password protected online gallery and slideshow]
  2. [One luxury 12" x 8" thirty-page album]
  3. [Two matching 6" x 4" client albums]
  4. [One 16" x 12" and two 8" x 10" professional prints of your choice]
  5. [One 18" x 20" image of your choice to be printed on glass, wood, or canvas]
  6. [All high-resolution digital images from the Event to be delivered on USB flash drive, inside a Luxury Presentation Case with an additional twenty 6" x 4" prints]

Photograph delivery and ownership

[Sender.FirstName][Sender.LastName] will deliver your photographs within [Number] days following the Event in the agreed upon delivery method (see below) as per this photography proposal.

Copyright of the photographs will be owned by [Sender.FirstName][Sender.LastName] OR [Client.FirstName][Client.LastName]. You may use the photographs however you like for personal use, as per the agreed usage rights, including sharing via social media channels, but please credit [Sender.Company] when doing so. Images provided may not be altered (digitally or otherwise), sold, or published by [Client.FirstName][Client.LastName].


[Sender.FirstName][Sender.LastName] will be the sole and exclusive photographer for the above listed event. [Sender.FirstName][Sender.LastName] is responsible for bringing any equipment or assistants necessary to conduct the services outlined in this photography project.

[Sender.FirstName][Sender.LastName] will provide the goods and services listed in this photography proposal, including coverage for the listed hours at the Event. If additional photos and/or coverage hours are requested on the day of the Event, [Client.FirstName][Client.LastName] agrees to pay [Sender.FirstName][Sender.LastName] in full for those additional hours at the hourly rate listed in this proposal.

[Sender.FirstName][Sender.LastName] will not be held liable for compromised function coverage due to interference from other parties, including late arrivals or no-shows. Likewise, [Sender.FirstName][Sender.LastName] is not responsible for degraded coverage due to environmental issues related to the weather or other factors, including poor event lighting, space, or backdrops.

Available services

[Sender.FirstName][Sender.LastName] has the following services available for the Event.

Please select all that apply:

High-Res digital photographs can be delivered to you via the following:

Photo delivery method

High-Res digital photographs can be delivered in the following formats:

Photo format

The following post-production services are available:
Color adjusting
Photo retouching

Most post-production services are carried out using Adobe Photoshop, Adobe InDesign, or another type of photo-editing software to achieve the best finish for your photographic memories.

Cost and fees

For the above-mentioned project, the following rates will be applied:

Hourly rate:[Fee] per hour.
A non-refundable retainer:[Retainer amount] due by [Retainer date].

There may be additional fees for additional staff, equipment, or services requested including:

Travel:[Travel fee] per mile, if further than [Number] miles from [Location.Name].
Photo Delivery: If you prefer delivery via hard disk, thumb drive, DVD, or any other physical delivery method, please inquire about costs for physical delivery methods. You may provide your own physical delivery method to avoid this fee.
Additional goods or services: If not included in this photography proposal, additional goods or services will be sold at then-current rates. [Sender.FirstName][Sender.LastName] makes no pricing guarantees outside the terms of this proposal.

Billing and payment

The non-refundable retainer of [Retainer amount] is due by [Retainer date].

The full billing amount for the above-listed photography services will be due in full no later than [Number] days following the Event. A separate invoice will be sent upon completion of this project (debit and credit card payments are accepted; if you have no credit card, money orders, checks, or cash are also accepted). Here is an estimated cost: [Estimated amount]

Hourly Rate$0.001$0.00
Per Mile if 50 miles outside of SF


[Client.FirstName][Client.LastName] agrees to forfeit retainer or initial deposit and agrees to pay the full amount for the services listed above should they cancel any proposed photo shoots after the designated cancel date.


[Client.FirstName][Client.LastName] may reschedule the date of the Event no later than [Number] days prior to the Event. [Sender.FirstName][Sender.LastName] will make every effort to accommodate [Client.FirstName][Client.LastName]’s rescheduled date, but if unable to do so, [Client.FirstName][Client.LastName] will not be held responsible for any remaining balance.


If [Sender.FirstName][Sender.LastName] should be unable to provide the goods and services outlined in this proposal for any reason, [Sender.FirstName][Sender.LastName] agrees to refund any fees paid by [Client.FirstName][Client.LastName], minus applicable expenses, and shall have no further liability with regard to this proposal.

This limitation of liability also applies to any loss or damage to footage, photographs, or other materials after the Event listed in this proposal. The sole remedy for any actions or claims resulting from [Sender.FirstName][Sender.LastName]'s inability to deliver the goods and services as promised in this proposal shall be limited to a refund of monies paid by [Client.FirstName][Client.LastName] to [Sender.FirstName][Sender.LastName].

Digital Media

[Client.FirstName][Client.LastName] acknowledges that [Sender.FirstName][Sender.LastName] does not maintain archives of images and footage after delivering requested images and other goods to the clients. It is [Client.FirstName][Client.LastName]’s sole responsibility to request any desired prints, products, books, or files within [Number] days of the Event.

Terms and agreement

The terms of this agreement may be changed upon the discretion and agreement of both [Sender.FirstName][Sender.LastName] and [Client.FirstName][Client.LastName].

The signature of both parties below indicates the acceptance of this proposal and entrance into a contractual agreement by both parties.









Photography Proposal Template

Used 8,155 times

4.1 Rating (9 reviews)

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