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Copywriting Proposal

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Prepared for: [Client.Company]
Prepared by: [Sender.Company]

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Proposal Contents

Proposal Contents
     Cover Letter
     Executive Summary
     Our Services
     Content Strategy Services
     Blogging Services
     General Copywriting Services
     Content Marketing Services
     Pricing
     Contact Us
     Terms and Conditions
Acknowledgement & Acceptance

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Introduction

ear [Client.FirstName]

Content is the lynchpin of growth in today’s competitive marketing environment. Brands that have documented content strategies that are carried out professionally on a consistent basis consistently out-perform those who don’t. At [Sender.Company], we specialize in helping our clients leverage content through a variety of copywriting services.

We’ve proudly served clients in [Client.Industry] for several years with great results. Our in-house team of copywriters, designers, copyeditors, and developers are among the most skilled and experienced in the industry, with a proven track record of success.

In this copywriting proposal, you’ll find details regarding the various services offered by [Sender.Company]. We’re confident that you’ll find that we’re more than capable of supporting your copywriting needs.

I encourage you to review the contents of this proposal thoroughly, and to reach out to me directly with any questions.

Sincerely,

Copywriting-signature

Executive Summary

PandaTip: A detailed executive summary makes it clear to your client that they’re dealing with a true professional. What we’ve written in this template should do the trick, but a little customization never hurts!

[Client.Company] has communicated that copywriting and related services are necessary in order to help you reach your marketing objectives. Specifically, you’ve expressed a need for:

We are confident that the team at [Sender.Company] is a perfect fit to meet this need. We’ve assembled a team of copywriters, designers, marketers, and copyeditors that are unrivaled in expertise or experience. Our copywriting services are relied on by brands who are serious about crafting innovative messaging for their blogs, websites, and campaigns.
Here’s what our clients have to say about us:

Testimonials

Testimonial“[Sender.Company] really has a knack for capturing a brand’s voice with their content. We’ve enjoyed the fact that they act as a strategic partner, rather than just a simple copywriting service.”

– [Past.Client.Name1], [Past.Client.Name1.Industry]

cleaning-guy-boss“[Sender.Company] produces outstanding content for our marketing campaigns. We had them re-write our website copy a few months ago, and the response from clients has been overwhelmingly positive.”

– [Past.Client.Name2], [Past.Client.Name2.Industry]

We’ve worked for companies in various industries around the world, including:

We pride ourselves on maintaining an updated portfolio of our most successful projects. To review them, visit our portfolio on the web at: [Portfolio.URL]

Our Services

PandaTip: Offer more services than we listed here? Make the template your own by adding in everything your company does. Who knows? Your client may need more than just copywriting and content services.

Content Strategy Services

Our content strategy services are perfect for organizations who do not have a documented content strategy. We work with clients to build a unique content strategy based on brand position, SEO data, and competitive analysis.

Blogging Services

Blogs are often the focal point of a successful content strategy. To properly use your blog as a marketing asset, you’ve got to be able to produce entertaining, informative content on a regular basis. In addition to entertaining and informing your target audience, blogging helps your website’s overall exposure by allowing you to improve your rank for target keywords in search engines.
Our copywriters excel in producing blog posts that entertain and inform while leveraging SEO data to improve clients’ search engine rankings.

General Copywriting Services

Sales & Marketing teams rely on a variety of content items to succeed. Our content team provides general copywriting services for a variety of content types, including:
· Business proposals
· Brochures, flyers, posters & other collateral
· Magazine content
· Website content

Content Marketing Services

To really benefit from our copywriting services, you need an effective content marketing strategy. Our team can help you leverage the content that we develop for your brand across all of your sales and marketing channels, helping you boost brand awareness, generate leads, and close sales.

Pricing

PandaTip: PandaDoc’s pricing tables are extremely flexible. In this template, we’ve made it easy for your client to choose exact services (and quantities) to fit their needs.

The table below details our standard service rates. Many of our clients have recurring copywriting and related needs, and opt to enter into a multi-month retainer agreement in exchange for a volume discount. If such an arrangement would be beneficial to [Client.Company] we will be glad to discuss your needs and develop a copywriting services agreement.
If you’d like to move forward with an initial content request, simply edit the table below by selecting your desired line items and quantities.

Name Price QTY Subtotal

Up to 500 Words

$100.00
1
$100.00

Up to 1000 Words

$100.00
1
$100.00

Up to 20 Pages

$200.00
1
$200.00

Up to 10 Pages

$175.00
1
$175.00

Up to 5 Pages

$150.00
1
$150.00

Subtotal: $725.00
Total: $725.00

Contact Us

Have questions? Feel free to comment directly on this proposal using the comment field on the right. If you’d prefer to speak directly, you can reach me via email at [Sender.Email] or phone at [Sender.Phone]. I look forward to answering any questions that you may have.

Acknowledgement & Acceptance

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CLIENT: By signing below, you indicate your understanding of the services and rates above. You also agree to purchase any services you’ve chosen using the pricing table above. Please review the pricing table and select any content needed immediately prior to signing below.

Copywriting-signature-2

Terms and Conditions

Proposed terms
Editing will include improving the language, grammar, style and punctuation and/or rewriting. If the client follows a style manual, it must be shared with us at the time of signing agreement.

For editing services, the client must provide a proper draft with requests or directions for the editor.

For writing services, it is the client’s duty to provide data and background information necessary according to the nature of the material to be produced.

Any design services will include a preliminary mockup prior to final designs being submitted.

All copywriting, copyediting, and design services include 2 client-requested revisions.

All produced materials will be the sole intellectual property of [Client.Company]. [Sender.Company] reserves the right to use produced materials as part of our online portfolio.

[Sender.Company] will ensure confidentiality of the data which will remain the property of the client.

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