What is a logo proposal?

<span data-sheets-value="{"1":2,"2":"A logo proposal is a letter from a logo designer, who could be an individual or a company, to a prospective client. In this letter, the designer explains why the client would benefit from having them design their logo, describes the process and provides a quote for the job."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">A logo proposal is a letter from a logo designer, who could be an individual or a company, to a prospective client. In this letter, the designer explains why the client would benefit from having them design their logo, describes the process and provides a quote for the job.

What should be included in a logo proposal?

<span data-sheets-value="{"1":2,"2":"A logo proposal is simple. It needs to include a description of the logo design process, the benefits of working with the proposal sender as a logo designer, the designer's presentation of their work, testimonials and, most importantly, a price quote."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">A logo proposal is simple. It needs to include a description of the logo design process, the benefits of working with the proposal sender as a logo designer, the designer’s presentation of their work, testimonials and, most importantly, a price quote.

How do I present my logo to a client?

<span data-sheets-value="{"1":2,"2":"In your presentation, show how the logo you've designed relates to the brand, goals and values as described in the original brief."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">In your presentation, show how the logo you’ve designed relates to the brand, goals and values as described in the original brief.

Logo Design Proposal Template

Prepared for:

Prepared by:

[Client.FirstName][Client.LastName][Client.Company]

[Sender.FirstName][Sender.LastName][Sender.Company]

Introduction

First off, thanks for giving me the opportunity to earn your business! There are thousands of agencies and freelancers offering logo design services, and having the opportunity to put a proposal in front of you is an honor not taken lightly.

While pricing is an obvious factor when choosing someone to hire for logo design services, there are a few other factors which you should consider as well. In this proposal, I’ll explain what those are, why they matter, and then provide you with a clear pricing estimate.

The Logo Design Process

Your logo is a key pillar of your company’s identity, and the process through which it is created and refined is important to your long-term success. We see a lot of competitors who ask a handful of questions before disappearing for a period of time, returning with a logo and an invoice. We prefer to take a more collaborative approach that keeps you involved at every stage.

Here’s what to expect:

	Understanding Your Brand	We feel that your logo should communicate both who and what you are. It should speak to your audience on a subconscious level and make a positive impression upon them. We begin every logo design project with a client interview, during which we’ll attempt to build an understanding of the tangible and intangible things that make your company and team unique.
	Concept	Before we draw a single line, we’ll discuss your vision for your company logo with you. We don’t want to waste your time with logos that don’t fit your vision, and we don’t want to overwhelm you with dozens of options. By working with you to set a standard up front, we’ll be able to develop a handful of options that meet your expectations.
	Review & Revise	We’ll present you with a few options that we’ve created based on the information you’ve given us. You’ll have the opportunity to review each of them and provide feedback for revisions. In many cases, our clients end up combining elements of several early logo designs to create a final product they’re happy with.
	Delivery	Once we’ve crafted a logo design that you’re happy with, we’ll provide you with all of the digital files you’ll need to put the logo to good use, as well as a release granting you sole ownership of your new company logo.

Why Hire Us?

Here are a few key reasons why you’d benefit from hiring us over any other agency or freelancer:

1.	We keep you involved at every step of the process. This improves results and makes the entire logo design project progress faster.
2.	Your logo will be entirely original and crafted by an experienced logo designer.
3.	Your logo will be more than a flashy graphic- it will be a powerful visual manifestation of your brand’s identity.
4.	Our staff will communicate with you in a prompt, professional manner throughout the project.

What Our Customers Have to Say:

This section of the template allows you to show off customer testimonials alongside their respective logos.

Jake Smith

”Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla. ”

Jake Smith

”Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla. ”

Jake Smith

”Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla. ”

Pricing

The template’s pricing table allows you to provide your client with clear, detailed pricing for the logo design project.

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

[Sender.Company]

[Client.Company]

Signature

MM / DD / YYYY

0

MM / DD / YYYY

Signature

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Logo Design Proposal Template

Introduction

The Logo Design Process

Understanding Your Brand

Concept

Review & Revise

Delivery

Why Hire Us?

What Our Customers Have to Say:

Pricing

Logo Design Proposal Template

Useful resources