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Mobile App Design Proposal Template

Prepared for:
[Client.FirstName][Client.LastName]
[Client.Company]


Created by:
[Sender.FirstName][Sender.LastName]
[Sender.Company]

Introduction

Dear [Client.FirstName][Client.LastName],

This document is a mobile app design proposal, based on our previous discussion of your goal to develop a mobile app for [Client.Company]. On the following pages, you will find examples of our past work followed by a tentative schedule for designing your mobile app and pricing for our design services. After reviewing the proposal, feel free to communicate any questions or concerns emailing me directly at [Sender.Email].

Thank you for the opportunity to serve your mobile app design needs!

[Sender.FirstName][Sender.LastName]
[Sender.Company]

Our Work

[Sender.Company] is proud to offer top-notch mobile app design services to our clients around the world. We leverage the latest in UX technology to design mobile experiences which foster brand engagement, loyalty, and consumer activation (purchases). Here are a few examples of the apps we’ve designed:

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Health App
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VPN App
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Smart Home App
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Ecommerce App

Project Description/ Scope of Work

We are pleased to offer this mobile app design proposal for your review. On this page, you’ll find details regarding the tentative design timeline for your project.

Your mobile app design project will progress through the following stages:

  1. Customer Meetings/ Design Specifications: We will meet with you to discuss the specific features and purposes of your app.
  2. UX Flow Charts: We will create a flow chart visualizing how users interact with your app and its features.
  3. App Screen Wireframes: We will create basic sketches of the app’s various screens and menus.
  4. Initial Mockups: We will create detailed color mockups of the app’s various screens and menus.
  5. Interactive Prototype: We will create an interactive mockup that will mimic the UX of the final app to demonstrate how users will interact with the final version.
Design StageEstimation Completion Date
Customer Meetings/ Design SpecificationsMM / DD / YYYY
UX Flow ChartsMM / DD / YYYY
App Screen WireframesMM / DD / YYYY
Initial MockupsMM / DD / YYYY
Interactive PrototypeMM / DD / YYYY

Pricing

We offer our mobile app design services on an hourly basis. Hours will be billed on a weekly basis throughout the project. Each invoice will include a detailed breakdown of the roles that were active in the design project for the previous week, and how many hours each role was billed for.

The pricing table below shows the rate for each project role, along with an estimated number of the hours required to complete the project.

NameHourly rateEstimation HoursSubtotal
Project Manager$35.0020$700.00
Designer$40.0035$1,400.00
UX Specialist$50.0030$1,500.00
$3,600.00
Subtotal$3,600.00
Discount$0.00
Tax$0.00
Total$3,600.00

Acceptance

If you wish to move forward with [Sender.Company] as your vendor for this mobile app design project, please sign this proposal below.

[Sender.Company]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Client.Company]

Signature

MM / DD / YYYY

[Client.FirstName][Client.LastName]

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