This NGO proposal sample starts with a cover letter. The cover letter is the first introduction of your NGO to the potential donor. It has to be written in a compelling and captivating way.
This is [Sender.FirstName][Sender.LastName], the founder at [Sender.Company], as well as this project’s lead.
Although I introduce myself with these roles, there are many hats I wear while working at [Sender.Company].
I know it sounds like a cliché to say we’re on a mission to make a better world — a story that you have no doubt heard a few times before, but trust us, [Sender.Company] and all its stakeholders believe in this mission. We might not have the funding of UNICEF, but at our level, we’re nonetheless committed to doing our best.
The reason why I started [Sender.Company] was because I sensed a need for development in (insert areas of problems) for (add information about your demographic), when (add information why did you take on the problem, what the knowledge gap was, what motivated you to begin, etc.)
While the [Sender.Company] team has undertaken many projects over the years to address this issue, this particular one lies particularly close to our hearts because (write what makes this project special from the rest of the work you’ve done).
We believe this project has the potential to reach over (X) number of people, affecting (X) lives, and positively impacting (X) individuals. And this is just the beginning, as these projects not only hold true for (Area) — we expect to benefit, at minimum, (X) + people when we roll out this initiative in (City.X), (City.Y), and (City.Z).
If you’d like to see any further information about this project, please let me know and I’ll be happy to present you with any and all necessary details. In the meantime, please feel free to go through our proposal. If you have any questions, I’m available at [Sender.Email] between Monday — Saturday, 8:00 am to 7:00 pm (PST).