First and foremost in this salon business plan template is an executive summary. Developing an executive summary that provides your reader with a basic overview of the vision for your salon is an important step in creating your new salon business plan. It should introduce the reader to your overall business plan, who you are, and what your salon will ultimately be. Your reader should be able to quickly discern the business plan outline by reading your executive summary.
Executive summary In order to fulfill the vision in this salon business plan, we will require (amount) in capital which will be allocated roughly according to the following table:
If our beauty salon is fully capitalized, we hope to be profitable by (time period).
[Sender.Company] will be owned and run by [Sender.FirstName] [Sender.LastName] in the (intended area of business operations). Our mission is to serve the (area) population with premium services including (for a hair salon, services could include cuts, colors, blowouts, styles, etc. but gear these services to the specific type of salon) and more. [Sender.Company] is seeking funding in order to (describe the purpose of desired funds i.e. build or rent a facility, buy salon equipment, hire staff, etc.).
Marketing plan The marketing plan section of your salon business plan should focus on your target market (who your ideal clientele is made up of), competition (other beauty salons in the area that indirectly or directly compete with you), and some examples of your specific salon marketing ideas (Groupon, partnerships, targeted online marketing, etc.). This is an opportunity to show your reader that you’ve done your research and have a strong business plan for building a successful salon.
Target market Our clientele is made up largely of (families, working professionals, high-income households, etc.) and we intend to cater to this market by (write down the specific strategies geared towards this target market).
Competition Our competition is made up of minimal/many salon businesses with the most significant competitors including (names of main competitors) . We plan to win customers from our competitors by offering (describe differentiating factors you plan to use to outshine your competition i.e. more services, better prices, nicer salon facilities, etc.).
