Social Media Optimization Proposal
Document subtitle
Prepared for
[Client.FirstName][Client.LastName]
[Client.Company]
[Client.AddressLine1]
[Client.AddressLine2]
[Client.Phone]
[Client.Email]
Prepared by
[Sender.Company]
[Sender.Phone]
[Sender.Email]
[Sender.Website]
Introduction
Dear [Client.FirstName],
“Social media” is such an overused term these days that it’s hard to know exactly what it means. And everyone is either an expert or a neophyte. But social media is not scary, and it’s actually not all that difficult if you work with the right people. And by right people, we mean those who can find, connect, and retain meaningful relationships that equate to brand and revenue growth.
[Sender.Company] has the right people for the job. In fact, it’s part of our company DNA. We’ve helped numerous brands find their voice in online communication and thus expand their customer base and earnings. And by the end of our campaign, you and your staff will so adept at social media that you won’t need us anymore.
The following outline should provide you with a clear understanding of our work and how it will help your business. If you have any questions or concerns, or just want to talk things over or make a few changes, please contact me directly. At [Sender.Company] , we are here for you.
Sincerely,
[Sender.FirstName][Sender.LastName]
[Sender.Title]
[Sender.Company]
[Sender.Phone]
[Sender.Email]
Team
One of the first things you’ll notice about [Sender.Company] is our ethics. Too often in social media, good things come at a price — and that means paying for followers or favorable reviews of products. But for us, that’s tantamount to criminal activity.
Authenticity is important in today’s online world, and [Sender.Company] makes this our No. 1 priority in your social media marketing. So let’s meet a few of our stars.
Meet your social media stars
Jane Smith
Director, Social Media Strategy
Jane likes to say she’s never read a tweet or blog, watched a Vine, or looked at a photo that was perfect. That is to say, she’s always striving to make things better. Jane has been in marketing for 15 years, and
joined [Sender.Company] in 2009. She’s the backbone of the operation, overseeing all social media campaigns and directing the staff. Jane has brought aboard some of our top clients, such as Gap, REI, Munchery, and Treasure Island Music Festival.
Jane Smith
Director, Social Content Strategy
If John were animal, he would certainly be a hawk. Sharp vision, discerning eye, able to cover a lot of ground, and loyal. John lives and breathes content, and he has the chops to prove it. He started as a beat reporter with the New York Daily News, tried his hand teaching in a college classroom, but ultimately felt most comfortable helping others tell their story. John has a mean putting game and could spend an hour discussing the virtues of corn mash in bourbon. Whenever you’re looking for the right word or phrase, just ask John.
Mary Jones
Marketing Coordinator, Social Media
If you still think Al Gore invented the internet, Mary wants to meet you. A lover of history and all things Pokemon, Mary brings nearly a decade of marketing experience to [Sender.Company]. She likes to think social media is her calling, however, because it’s the only job she’s ever had where people give out digital stars and hearts to each other. Mary will not only make sure your brand voice is clear, she will also show you things about your brand you didn’t even know exist.
Strategy and Executive
Now that you have an idea of [Sender.Company] and who you’ll be working with, let’s get to the important stuff: social media. In this proposal you will find an outline of how we will build your campaign and brand through channels like Twitter, Facebook, Instagram, LinkedIn, YouTube, Vine, and Snapchat.
When you engage an audience through these platforms, they feel a different sort of connection with your company — especially when you can make them smile or laugh, or give them something they feel compelled to share. Think of it as a unique experience every time.
Our team will generate awareness for your brand, widen your reach and target market, drive more online presence, and in turn boost revenue. A successful social media campaign also takes time, patience, and follow-through.
Engage through Content
Content is key in social media. Without it, you have nothing. But if it’s boring, well, don’t expect great results.
Part of the initial meetings between [Sender.Company] and [Client.Company] will involve planning for a comprehensive content calendar. We will identify important hashtags and keywords, find out where relevant news about your industry comes from and how to share it when necessary, create your own relevant news and other content for your existing blog or new blog, and make sure everyone on your team knows how to “share” content.
Power of Posting
One thing that dooms a well-intentioned social media marketing campaign is when a company assigns a single person to be the entire operation. Like snowflakes, we’re all unique and can thus reach many different types of audiences. So why limit your company’s potential followers by putting the onus on one employee?
That said, posting for the sake of posting can actually damage your brand. In this phase of the process, we will enlighten everyone to the strategy behind tweets, Facebook posts, blogs, Vines, and other social media platforms so you know why we will promote certain things over others.
Industry trends are important as well, and we will find them and figure out how best to highlight them for our social media audience. Exposure is important.
Working Together Across Mediums
Social media marketing is not the only marketing a company does, but it’s also much more intense than just sharing promotions, coupons, contests, etc. In fact, those kinds of things will be secondary to our overall promotion of [Client.Company] .
Target Channels
In our research and analysis of [Client.Company] , we might find that Twitter works better to engage your customers than Facebook. Perhaps more people respond to videos of your products or staff than photos.
We want your customers to be excited about your content, so if Snapchat or Vine are not working out, we will figure out why, report back to you, and adjust accordingly so we are constantly maximizing your social media presence in the most effective way.
Monitoring and Analysis
To ensure your social media marketing is constantly growing and reaching new people, we need to monitor and analyze what works and what does not. We will compare results to gure out what can be replicated and how best to do something again while making it fresh. This kind of data will not only be useful in social media outreach, but also in product development for your company, showing you what customers want and don’t want.
A big part of monitoring also has to do with interacting with customers. We will respond to people’s questions, comments, and suggestions when appropriate and in the most professional way possible. When customers can expect this level of engagement, they are more likely to stay customers and also help recruit their friends and family.
Reports
We will provide daily, weekly, monthly, and quarterly analytics so you can see how your investment in social media is paying off. Once we review results with [Client.Company] , we can make adjustments as necessary.
Workflow
The following is a breakdown of what [Sender.Company] will provide [Client.Company] in its social media marketing campaign:
| Daily | Weekly | Monthly |
|---|---|---|
| Respond to user comments, questions, reactions | 10 tweets, Twitter | Analytics reports |
| Share relevant industry content through multiple platforms | 5 posts, Facebook | Team meeting, brainstorming, possible adjustments |
| Monitoring, analytics | 5 photo shares, Instagram | Team meeting, brainstorming, possible adjustments |
| 1-2 video shares on YouTube, Vine | ||
| 1-2 original blog posts |
Payment and Invoicing
All prices reflect the monthly rate charged by [Sender.Company]. [Client.Company] will issue payments at the beginning of each month, to be received no later than the 15th of each month.
| Service | Price | QTY | Subtotal |
|---|---|---|---|
| Content creation, posting | $1500.00 | 1 | $1500.00 |
| Monitoring, engagement | $2000.00 | 1 | $2000.00 |
| Reporting, analytics | $2000.00 | 1 | $2000.00 |
| Subtotal | $5500.00 |
| Discount | $0.00 |
| Total | $5912.50 |
Please select your preferred method of payment: Payment Method
Agreement
By signing this social media marketing proposal, [Client.Company] agrees to all provisions herein, or any agreed upon changes with [Sender.Company] . Work will commence immediately.
[Sender.Company]
Signature
MM / DD / YYYY
[Sender.FirstName][Sender.LastName]
[Client.Company]
Signature
MM / DD / YYYY
[Client.FirstName][Client.LastName]
