eCommerce Proposal

Cover letter

Dear [Client.FirstName],

Thank you for reaching out to [Sender.Company] for your e-commerce website needs. Given our experience in e-commerce web design, including SEO and marketing, we are confident in our ability to help you achieve your goals.

After you have reviewed our proposal, please don’t hesitate to contact me should you have any questions.

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This proposal is valid for a period of 10 days from the date above.

Sincerely,

​[Sender.FirstName][Sender.LastName] ​

​[Sender.Company]​

Overview

We understand the scope of this project is to design and develop a professional e-commerce website for [Client.Company]. We have received your specifications and requirements document and proposal to deliver on all functionality as described therein.

We understand the importance of simplicity in user experience for any e-commerce website, as well as your need for high-end design and we propose to deliver on all fronts. Please review the attached samples e-commerce projects we have successfully completed.

We propose to use the following technologies for this project:

Scope of Work and Deliverables

​[Sender.Company] will perform the work as described in each phase of the project below:

Research Stage

1. Finalize specifications

2. Research target market

3. Set strategy to accomplish [Client.Company] goals

4. Finalize design and development plan for the e-commerce website

5. Determining the full and final in-depth scope of the project

Total hours:

Total estimated cost:

Planning Stage

1. Determine main goals of user pathways.

2. Determine the website flow

3. Prepare wireframes

4. Optimize the NAV

Total hours: 

Total estimated cost: 

Web Design

1. Finalize graphical theme of website and web application (colors, general look and feel, etc.)

2. Finalize layout and structure design

3. Create all graphical elements

Total hours:

Total estimated cost: 

Front-end Development

1. Web pages coding

2. Integration of latest front end technologies to enhance UX

Total hours:

Total estimated cost:

Back-end Development

1. Integrate databases

2. Application programming

3. Programming of administration (backend)

4. Integration of e-commerce features, including shopping cart, checkout etc.

Total hours:

Total estimated cost:

Quality Assurance

1. Testing to ensure no errors in code and the application is generally bug free

2. Configuration and setup of host server   

3. Migration to the live server

Total Hours: 

Total Estimated QA Cost: 

Project Schedule

We estimate that the project will take approximately 10 days.

Payment Schedule

A deposit of $1.200 will be due upon contract signing. The remaining balance will be paid in accordance with the following schedule:

• Schedule 1

• Schedule 2

Our Team

We think our vast experience with e-commerce websites such as this make us the right fit for your project.

For 12 years, [Sender.Company] has been the source of some of the best e-commerce websites out there. We have built a number of award winning e-commerce sites, including the following:

• somewebsite.com

Our Clients

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Terms and Agreement

The terms of this agreement may be changed upon the discretion and agreement of both [Sender.FirstName][Sender.LastName] and [Client.FirstName][Client.LastName].

Signature of both parties below indicates the acceptance of this proposal and entrance into a contractual agreement by both parties.

Acceptance