E-Commerce Proposal Template
[Client.Company][Client.Company][Client.Company]
[Sender.Company][Sender.Company][Sender.Company]
Dear [Client.FirstName][Client.LastName],
Thank you for reaching out to [Sender.Company] for your e-commerce website needs. Given our experience in e-commerce web design, including SEO and marketing, we are confident in our ability to help you achieve your goals.
After you have reviewed our proposal, please don’t hesitate to contact me should you have any questions.
Sincerely,
[Sender.FirstName][Sender.LastName]
[Sender.Title] at [Sender.Company]
[Sender.Phone]
[Sender.Email]
Overview
We understand the scope of this project is to design and develop a professional e-commerce website for [Client.Company]. We have received your specifications and requirements document and proposal to deliver on all functionality as described therein.
We understand the importance of simplicity in user experience for any e-commerce website, as well as your need for high-end design and we propose to deliver on all fronts.
Please review the attached samples e-commerce projects we have successfully completed:
Company name
Link to their e-commerce website/appCompany name
Link to their e-commerce website/appCompany name
Link to their e-commerce website/appWe propose to use the following technologies for this project:
- WooCommerce
- Volusion
- SimpleCart
Designer background & qualifications
We think our vast experience with e-commerce websites such as this make us the right fit for your project.
For # years, [Sender.Company] has been the source of some of the best e-commerce websites out there. Our clients are happy to work with us and keep coming back.
What Our Clients Say
I want to thank you for a job well done. Your design team professionally created our site with a keen appreciation of our target market and budget. We receive leads and compliments on the site daily. You really delivered big!Sarah Brown
Head of marketing at LaModa
As per usual, [Sender.Company] team did a fantastic job! We are thrilled with the new responsive site. It looks great visually, and most importantly, we've already seen an uptick in conversion rates within this first week of being live.Mike Snow
CMO at OhMyCart
Scope of work / deliverables
Designer will perform the work as described in each phase of the project below.
Research Stage:
- Finalize specifications
- Research target market
- Set strategy to accomplish [Client.Company] goals
- Finalize design and development plan for the e-commerce website
- Determining the full and final in-depth scope of the project
Total Hours: Enter the number of hours
Total Estimated Research Cost: Enter the estimated cost
Planning Stage:
- Determine main goals of user pathways.
- Determine the website flow
- Prepare wireframes
- Optimize the NAV
Total Hours: Enter the number of hours
Total Estimated Planning Cost: Enter the estimated cost
Web Design:
- Finalize graphical theme of website and web application (colors, general look and feel, etc.)
- Finalize layout and structure design
- Create all graphical elements
Total Hours: Enter the number of hours
Total Estimated Web Design Cost: Enter the estimated cost
Front End Development:
- Web pages coding
- Integration of latest front end technologies to enhance UX
Total Hours: Enter the number of hours
Total Estimated Front End Development Cost: Enter the estimated cost
Back End Development:
- Integrate databases
- Application programming
- Programming of administration (backend)
- Integration of e-commerce features, including shopping cart, checkout, membership accounts, etc.
Total Hours: Enter the number of hours
Total Estimated Back End Development Cost: Enter the estimated cost
Quality Assurance:
- Testing to ensure no errors in code and the application being generally bug free
- Configuration and setup of host server
- Migration to the live server
Total Hours: Enter the number of hours
Total Estimated QA Cost: Enter the estimated cost
Project schedule
We estimate that the project will take approximately Enter the estimated cost
Payment schedule
The deposit of (add a corresponding deposit amount) will be due upon contract signing. The remaining balance will be paid in accordance with the following schedule:
| Name | Price | QTY | Subtotal |
|---|---|---|---|
| Research Week 1-2 | $700.00 | 1 | $700.00 |
| Planning Week 3 | $300.00 | 1 | $300.00 |
| Web Design Week 4 | $2,300.00 | 1 | $2,300.00 |
| Front End Development Week 5 | $4,500.00 | 1 | $4,500.00 |
| Back End Development Week 6-7 | $5,100.00 | 1 | $5,100.00 |
| Quality Assurance Week 8 | $3,000.00 | 1 | $3,000.00 |
| $15,900.00 |
| Subtotal | $15,900.00 |
| Discount | $0.00 |
| Tax | $0.00 |
| Total | $15,900.00 |
If you are willing to move forward with the e-commerce development solution as it is described in this proposal, simply sign below to indicate your approval.
[Sender.Company]
Signature
MM / DD / YYYY
[Sender.FirstName][Sender.LastName]
[Client.Company]
Signature
MM / DD / YYYY
[Client.FirstName][Client.LastName]