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E-Commerce Proposal Template

Prepared for:[Client.FirstName]

[Client.LastName]​ ​[Client.Company]

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Prepared by:[Sender.FirstName]

[Sender.LastName]​ ​[Sender.Company]

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Dear [Client.FirstName][Client.LastName],

Thank you for reaching out to [Sender.Company] for your e-commerce website needs. Given our experience in e-commerce web design, including SEO and marketing, we are confident in our ability to help you achieve your goals.

After you have reviewed our proposal, please don’t hesitate to contact me should you have any questions.



[Sender.Title] at [Sender.Company]



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We understand the scope of this project is to design and develop a professional e-commerce website for [Client.Company]. We have received your specifications and requirements document and proposal to deliver on all functionality as described therein.

We understand the importance of simplicity in user experience for any e-commerce website, as well as your need for high-end design and we propose to deliver on all fronts.

Please review the attached samples e-commerce projects we have successfully completed:

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Company name

Link to their e-commerce website/app

Company name

Link to their e-commerce website/app

Company name

Link to their e-commerce website/app

We propose to use the following technologies for this project:




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Designer background & qualifications

We think our vast experience with e-commerce websites such as this make us the right fit for your project.

For # years, [Sender.Company] has been the source of some of the best e-commerce websites out there. Our clients are happy to work with us and keep coming back.

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What Our Clients Say

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I want to thank you for a job well done. Your design team professionally created our site with a keen appreciation of our target market and budget. We receive leads and compliments on the site daily. You really delivered big!

Sarah Brown

Head of marketing at LaModa

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As per usual, [Sender.Company] team did a fantastic job! We are thrilled with the new responsive site. It looks great visually, and most importantly, we've already seen an uptick in conversion rates within this first week of being live.

Mike Snow

CMO at OhMyCart

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Scope of work/deliverables

Designer will perform the work as described in each phase of the project below.

Research Stage:

1. Finalize specifications 2. Research target market 3. Set strategy to accomplish [Client.Company] goals 4. Finalize design and development plan for the e-commerce website 5. Determining the full and final in-depth scope of the project

Total Hours:

Total Estimated Research Cost:

Planning Stage:

1. Determine main goals of user pathways. 2. Determine the website flow 3. Prepare wireframes 4. Optimize the NAV

Total Hours:

Total Estimated Planning Cost:

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Web Design:

1. Finalize graphical theme of website and web application (colors, general look and feel, etc.)

2. Finalize layout and structure design

3. Create all graphical elements

Total Hours:

Total Estimated Web Design Cost:

Front End Development:

1. Web pages coding

2. Integration of latest front end technologies to enhance UX

Total Hours:

Total Estimated Front End Development Cost:

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Back End Development:

1. Integrate databases 2. Application programming 3. Programming of administration (backend) 4. Integration of e-commerce features, including shopping cart, checkout, membership accounts, etc.

Total Hours:

Total Estimated Back End Development Cost:

Quality Assurance:

1. Testing to ensure no errors in code and the application being generally bug free 2. Configuration and setup of host server    3. Migration to the live server

Total Hours:

Total Estimated QA Cost:

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Project schedule

We estimate that the project will take approximately

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Payment schedule

The deposit of (add a corresponding deposit amount) will be due upon contract signing. The remaining balance will be paid in accordance with the following schedule:





Item 1

Description of first item




Item 2

Description of second item




Item 3

Description of third item




If you are willing to move forward with the e-commerce development solution as it is described in this proposal, simply sign below to indicate your approval.







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E-Commerce Proposal Template

Used 5,767 times

Use this template — free