HTML 5 App & Website Proposal


Prepared for:
[Client.FirstName] [Client.LastName]

Prepared by:
[Sender.FirstName] [Sender.LastName]

This HTML 5 App & Website Proposal is perfect for the development firm that wants to impress prospective clients. We wrote this template so that it can be used by any development team, but feel free to change colors, fonts, or layouts to make it your own.


Thanks for reaching out to [Sender.Company] regarding your upcoming development project. We specialize in HTML 5 app and website design and development, and are excited to work with you to accomplish your goals. I’ve prepared this document as a more thorough introduction to [Sender.Company] as well as a detailed breakdown of the deliverables and pricing for your upcoming project.

About [Sender.Company]

A good proposal includes a scope of work and price. A great one tells your story and differentiates you from the competition. Take some time to add information to the following sections that shows who your company is and why your prospect should work with you. If you have existing customer testimonials or even a video, you can embed it to really have an impact.

[Sender.Company] is a development firm specializing in HTML 5 apps and websites. Our development team designs, builds, and supports websites for private and public institutions around the world. We apply a well-tested framework to each project that allows us to complete web development and application projects on time and on budget without sacrificing features or functionality.

Our Approach

[Sender.Company] applies a six step framework to every development project. This allows us to break projects down into distinct phases so that we can monitor progression and results along the way.

1. Planning

Every project begins in the planning phase. In this phase, we work with the customer to discover what your needs, wants, and true objectives are. This allows us to thoroughly plan a complete project up front, avoiding costly delays and unforeseen challenges later on.

2. Design

In this phase, we create mockups and prototypes based on earlier discussions. By allowing you to review a visual representation of our understanding of your needs early on in the project, we can further solidify your requirements and discover any additional needs or challenges that did not present themselves in the planning phase.

3. Build

In this phase, we begin the process of building your app or website. We place a heavy emphasis on adhering to the technical and design specifications laid out in the planning phase, and perform regular functional tests, which allows us to correct any problems during the build rather than addressing them after project completion.

4. Test & Train

We perform thorough testing on all sites and apps prior to final launch. We simulate heavy stress to measure performance, and test various browsers, operating systems, and devices with the site or app to be sure that it is responsive and performs well across all platforms. We also perform training with your staff, so that they will be able to easily make minor adjustments or publish new content once your site or app is live.

5. Launch

The live launch of your site or app can be a stressful period. Even with thorough testing throughout development, unforeseen challenges can arise. That’s why the [Sender.Company] team provides full monitoring and support during the launch period. We stand ready to make sure that your launch is successful, and are ready to quickly address any issues that arise.

6. Support

Once your site launches successfully, you’ll still require a technical partner to support ongoing needs. We offer a wide variety of support services for our completed projects, including monitoring and optimization.

Project Timeline

PandaDoc has two types of tables, one for general use and one just for pricing. Take some time to play around with each of them here. You can adjust them extensively to fit your needs, and the pricing table supports advanced functionality including discounts, taxes, optional items, and editable quantities.

Here’s how your project breaks down, according to preliminary analysis and our standard execution process:


Date Complete




Test & Train



Project Cost

Here’s how the costs associated with the project break down:






 Website Build
 12 Months Monitoring & Optimization

By signing electronically below, you agree to the scope of work and pricing laid out in this document. You agree to adhere to [Sender.Company]’s standard terms and conditions, which can be found on our website.

Once you send your proposal, your customer will be able to view and sign it on their computer, smartphone, or tablet.


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