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Facebook Marketing Proposal Template

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Reviewed by Hanna Stechenko

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Facebook Marketing Proposal Template

Prepared by:[Sender.FirstName][Sender.LastName]​ ​[Sender.Company]

Prepared for:[Client.FirstName][Client.LastName]​ ​[Client.Company]

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With more than 2.4 billion users, Facebook is one of the most popular social media platforms in the world. People across the globe spend a lot of time there, whether a few hours at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it.

And that’s where [Sender.Company] comes into play.

We are a compact, bright team of marketing professionals who have passion and expertise for social media campaigns. For the past (number) years, we’ve helped startups, mom-and-pop shops, and big corporations alike realize the potential of Facebook marketing to grow a customer base, retain those customers, and bring new ones on board. Our innovative strategies show you how to take advantage of the wealth of information that Facebook offers, helping you reach out to a wider, more targeted audience for your products and services.

Facebook is much more than a social media platform. If used right, it can unlock an almost limitless audience from all over the world, and can also present you with insights about them to help you better market your products and services. This means that it can be a huge resource for [Client.Company] if used properly. One of your main goals is to increase the number of leads for your business, and Facebook is the place to do it. Let us show how we can do just that.

Please contact (Lead sales person) to answer your questions and to discuss additional details and specifics regarding sales.


With the ongoing shift toward the digital age, businesses need to evolve or risk getting left in the dust. That is where we come in. Since our inception in (year), our company has been at the forefront of the digital revolution, leading other companies to more digital means of marketing their product. Our specialty is Facebook marketing, capitalizing on its many avenues of reaching customers and bringing it to you. Be it advertising or organic marketing, our experts are well versed in the various ways to utilize Facebook’s UI/UX to ensure your brand is front and center.


[Sender.Company] has been great to work with. They have helped my brand reach an audience in a foreign country through their extensive knowledge of Facebook targeting and this has given us a surge of income to gain traction during our initial years.”

“We reached out to [Sender.Company] on (date) for help with our online presence. While we already had an established account with a good number of followers, maintaining it was tough and our posts were not gaining any traction. Their new ideas and fresh campaigns helped to reinvigorate our page.”

(Client.FirstName) (Client.LastName)

(Client.Title), (Client.Company)

(Client.FirstName) (Client.LastName)

(Client.Title), (Client.Company)


We’ve seen a lack in the number of posts on your page. There has been a disconnect between one post to another due to a missing design strategy. Due to the relatively few posts up on your page, prospective customers who visit [Client.Company]’s FB page may have a limited understanding of what services [Client.Company] provides, how to get in touch with you, and how your services would be able to help them.

Another issue we’ve noticed with your posts was the timing and time gaps between posts. Your first few posts went up instantly, with 2 to 3 posts going up in 2 days. Then there's a gap of a week and then an entire month between posts. Furthermore, the time these posts were uploaded are not optimized for the best reach for the audience that [Client.Company] has.

Ads are a huge part of Facebook marketing. While you may think that spending your marketing budget on Facebook may not be the best path for you, ads can give you an edge over your competitors by not only allowing you to reach a wider audience but also by allowing you to steal attention away from them — even with their regular posting.

While [Client.Company] sees a return c/o the interaction on posts about sales and offers, there is a potential to get even more traffic to these posts with the use of videos, stories, and more posts. This can come in the form of a campaign that would take advantage of all of Facebook’s resources to better connect with a potential customer, both organically and through advertising.


Below, you’ll find details about how we structure Facebook advertising campaigns at [Sender.Company].


First and foremost, [Sender.Company] needs to know as much as possible about your existing customer base. This includes what kind of habits they have on social media and elsewhere online. This information will also inform our approach to attracting new customers.


After identifying your audience, we will figure out how to communicate with them most effectively. What do they respond to and why? This will also trigger future marketing ideas for attracting new customers.


There are many ways our team will approach your Facebook marketing campaign, but any activity will be inefficient at best unless we are targeting the right audience. Here is a rundown of how we can scale your marketing on Facebook to optimize results:

  1. Customization: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. This information will then be matched to as many user profiles as possible.

  2. Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.

  3. Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.

  4. Age, Gender, Language: Unless your target demo is one extremely specific niche requiring zero data analysis to identify, honing in on the right age, gender, and native language of users is important for effective marketing. Luckily, this is easy to do on Facebook.

  5. Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.


If we find that one advertisement did better than the others, we will take note. That ad, after tracking well, can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time. This will help you save on resources as well as allow us to pump out more content so that your audience sees [Client.Company]’s posts more often on their feed.


Any Facebook marketing campaign calls for systematic monitoring. That's why [Sender.Company] will measure analytics such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to ​[Client.Company] on a monthly basis. We may also be able to sync reports with your preferred CRM.

These reports will provide a better understanding of how we are helping you acquire new customers. We also use these reports to gather information to further tailor our campaigns and strategies in order to give you the most bang for your buck when it comes to marketing on Facebook.


Here are some Facebook promotion examples in similar verticals to yours:



Description: (Outline previous client details, market, and ad campaign requirements)

  • Total ad spend

  • Number of new clients

  • Average return on investment (ROI)

(Include a client testimonial from the company above. Client Name, Job Title)

Description: (Outline previous client details, market, and ad campaign requirements)

  • Total ad spend

  • Number of new clients

  • Average return on investment (ROI)

(Include a client testimonial from the company above. Client Name, Job Title)


Facebook marketing campaigns are an ongoing process. We respond to what works and quickly move away from what doesn’t. Therefore, we anticipate approximately two months transpiring from our initial cooperation to the date your campaign is launched. After that, we monitor and adjust, presenting reports to [Client.Company] on a monthly basis. Throughout the entire process we keep you in the loop, ensuring that you are the final decision maker on any post, campaign or advertisement.

Here’s how the process will look:



Estimated Completion

Research and development

3 weeks

Late June

Campaign creation

5 weeks

Early August


1 week

Mid August

Monitoring, analytics, adjustments



There are several components that factor into the cost of a Facebook marketing campaign. First and foremost, Facebook charges for ads in two different ways: cost per click or cost per 1,000 ad views. And the rate depends on the size of your company. Please select which method you prefer:

  1. Cost per click (average rate: $0.24 per click)

  2. Cost per 1,000 ad views (average rate: $0.66)

These rates will be billed separately from the [Sender.Company] invoice, but [Sender.Company] will set up this Facebook Ads account for [Client.Company].

[Sender.Company] charges the following for its services, and will present them as such (pricing arranged as a hypothetical invoice):





Item 1

Description of first item




Item 2

Description of second item




Item 3

Description of third item





Upon signing this agreement, [Client.Company] agrees to pay half of the indicated total in order for [Sender.Company] to begin work immediately. The other half is due after the first campaign launch, and monthly costs will be invoiced accordingly.

Please keep in mind that monitoring, analytics, adjustments, and reports constitute an ongoing flat rate of: $1,500/month.







Facebook Marketing Proposal Template

Used 7,382 times

Reviewed by Hanna Stechenko

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