Facebook Marketing Proposal Template


Prepared for:
[Client.FirstName] [Client.LastName]

Prepared by:
[Sender.FirstName] [Sender.LastName]

     Identify audience
     Figure out the right approach
    Scaling your campaign
     Twice as nice
     Reporting and monitoring


PandaTip: Let your potential clients know why they should have a Facebook marketing campaign and why your company is the best option for the job. Be concise here but informative, and highlight your company’s strengths and accomplishments. Using images is a good way to convey information as well, or show a photo of your staff.

Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it. That’s where [Sender.Company] comes into play.

We are compact and bright team of marketing professionals, with an emphasis on social media campaigns. For the past 6 years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential in Facebook marketing to grow a customer base, retain those customers, and bring new ones on board.


Facebook is much more than a social media platform. In fact, it can be a huge resource for [Client.Company] if used properly. Let us show how we can do that.


First and foremost, [Sender.Company] needs to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.


After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas..


There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:

  • Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
  • Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
  • Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
  • Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
  • Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.


If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.


There is must to be gleaned from your Facebook marketing campaign. [Sender.Company] will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to [Client.Company] on a monthly basis.


PandaTip: This is all up to you and how your company works, so scale it appropriately. If you work better under time estimates rather than set dates, make that clear.

Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at minimum of two months from the start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to [Client.Company] on a monthly basis. Here’s how the process will look:

Facebook Marketing Proposal


Much goes into the cost of a Facebook marketing campaign. First and foremost, Facebook charges for ads two different ways: cost per click or cost per 1,000 ad views. And the rate depends on the size of your company. Please select which method you prefer:

  • Cost per click (average rate: $0.24 per click)
  • Cost per 1,000 ad views (average rate: $0.66)

These rates will be billed separately from the [Sender.Company] invoice, but [Sender.Company] will set up this account for [Client.Company].

[Sender.Company] charges the following for its services:

Facebook Marketing Proposal

Upon signing this agreement, [Client.Company] must pay half the total to begin work immediately. The other half is due after the campaign launches, and monthly costs will be invoiced accordingly.

Monitoring, analytics, adjustments, and reports is a flat rate of: $1,500/month

Facebook Marketing Proposal

Use template