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Facebook Marketing Proposal Template

Prepared for:
[Client.FirstName][Client.LastName]
[Client.Company]
Prepared by:
[Sender.FirstName][Sender.LastName]
[Sender.Company]

Introduction

With more than 2.4 billion users, Facebook is one of the most popular social media platforms in the world. People all over the world spend significant amounts of time using it, whether a few hours at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. This information includes much more than just your age, gender, and alma mater. While those things are valuable for digital marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it. That’s where [Sender.Company] comes into play.

We are a compact and bright team of marketing professionals, with an emphasis on social media marketing campaigns. For the past six years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential of Facebook marketing to grow a customer base, retain those customers, and bring new ones on board.

Facebook is much more than a social media platform. In fact, it can be a huge resource for [ Client.Company] if used properly. Let us show how we can provide everything you need to do that.

Please contact [ Lead sales person] to answer questions and discuss additional details and sales points.

How we market on facebook

Below, you’ll find details about how we structure Facebook advertising campaigns at [ Sender.Company].

Identify audience

First and foremost, [ Sender.Company] needs to know as much as possible about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers through our marketing services.

Figure out the right approach

After identifying your audience, we will figure out how to communicate with them most effectively. What do they respond to and why? This will also trigger future marketing ideas for attracting new clients.

Scaling your campaign

There are many ways our team will approach your Facebook Marketing campaign, but any activity will be a disaster unless we are targeting the right audience.

Here is a rundown of how our marketers will scale your marketing on Facebook to optimize results:

  • Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. This information will then be matched to as many user profiles as possible.
  • Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
  • Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
  • Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important for effective marketing. Luckily, this is easy to do on Facebook.
  • Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.

Twice as nice

If we find that one advertisement did better than the others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as for the first time.

Reporting and monitoring

Any Facebook marketing campaign calls for systematic monitoring. That's why [ Sender.Company] will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to [ Client.Company] on a monthly basis. We may also be able to sync reports with your preferred CRM.

TESTIMONIALS AND CASE STUDIES

Here are some Facebook promotion examples in similar verticals to yours:

SAMPLE AD CAMPAIGN No. 1

Description: [Outline previous client details, market, and ad campaign requirements]

  • Total ad spend:
  • Number of new clients:
  • Average return on investment (ROI)

[“Include a client testimonial from the company above.” Client Name, Job Title]

SAMPLE AD CAMPAIGN No. 2

Description: [Outline previous client details, market, and ad campaign requirements]

  • Total ad spend:
  • Number of new clients:
  • Average return on investment (ROI)

[“Include a client testimonial from the company above.” Client Name, Job Title]

Schedule

Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t. Therefore, we anticipate at least two months from our cooperation start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to [ Client.Company] on a monthly basis. Here’s how the process will look:

TaskTimeEst. completion
Research and development3 weekslate June
Campaign creation5 weeksearly August
Launch1 weekmid-August
Monitoring, analytics, adjustmentsongoing

Billing and agreement

Much goes into the cost of a Facebook marketing campaign. First and foremost, Facebook charges for ads in two different ways: cost per click or cost per 1,000 ad views. And the rate depends on the size of your company. Please select which method you prefer:

  • Cost per click (average rate: $0.24 per click)
  • Cost per 1,000 ad views (average rate: $0.66)

These rates will be billed separately from the [ Sender.Company] invoice, but [ Sender.Company] will set up this Facebook Ads account for [Client.Company].

[Sender.Company] charges the following for its services:

NamePriceQTYSubtotal
Up to 7 Campaigns per month$699.001$699.00
Up to 9 Campaigns per month$999.001$999.00
Up to 15 Campaigns per month$1,499.001$1,499.00
Flat rate for monthly monitoring, analytics, adjustments, and reports$1,500.001$1,500.00
$4,697.00
Subtotal$4,697.00
Discount$0.00
Tax$0.00
Total$4,697.00

Upon signing this agreement, [ Client.Company] must pay half the total to begin work immediately. The other half is due after the campaign launches, and monthly costs will be invoiced accordingly.

Monitoring, analytics, adjustments, and reports is a flat rate of: $1,500/month

[Sender.Company]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Client.Company]

Signature

MM / DD / YYYY

[Client.FirstName][Client.LastName]

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