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SPORT EVENT SPONSORSHIP PROPOSAL TEMPLATE

Prepared by: ​[Sender.FirstName][Sender.LastName] ​[Sender.Company]​

Prepared for: ​[Client.FirstName][Client.LastName]​ ​[Client.Company]​

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​​This proposal template includes several standard fields that you can fill out manually using the menu on the right, or via an integration with your CRM software.

If the content on this page doesn’t quite fit your needs, you can customize it in seconds using the drag-and-drop menu on the right.

About [Sender.Company]​

​[Sender.Company] is a sports event organizer with headquarters in city. We’ve been in business for sender years in biz years. We pride ourselves on being a leading organizer of successful sports events. We’ve the behind-the-scenes team at many events around the country, including past event, past event, and past event.

We pride ourselves on building strong, lasting relationships with our sponsors. In fact, most of our sponsors continue to work with us over several years, and sponsor various sports events in markets around the country in partnership with our team.

Every sponsor we work with is assigned a dedicated sponsorship account manager, who is responsible for ensuring that your partnership with [Sender.Company] helps you reach your advertising goals.

About [Event.Name]​

Event name is a event type sports event taking place on date. More than expected attendance attendees will converge on event venue during the duration of the event. This event is highly interactive, and sponsors will have the opportunity to engage directly with event attendees throughout the venue.

Here’s a bit more background regarding [Event.Name]:

(event description)

Sponsor satisfaction is extremely important to the [Sender.Company] team. Without satisfied sponsors, we simply would not be able to remain in business.

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Take a look at what our past sponsors have to say about [Sender.Company]:

Image 8

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Sponsor Name

Company

Image 9
Image 11

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Sponsor Name

Company

Sports sponsorship options

Gold Sponsors’ Package

Many first-time sponsors and small businesses choose to test sports event sponsorship for the first time by partnering with [Sender.Company]. We created the Gold Sponsors’ Package as an entry-level sponsorship opportunity for companies who are eager to explore the benefits of sports event sponsorship, but aren’t quite ready to allocate substantial financial resources.

The Gold Package includes the following:

  • Gold perk

  • Gold perk

  • Gold perk

Image 12

Silver Sponsors’ Package

Once you’re sure that sports event sponsorship works well for your brand, we recommend the Silver Sponsors’ Package. This package increases your brand’s exposure in the event’s promotional materials and throughout the venue during the event, and gives you a few extra perks that you’ll find extremely valuable.

The Silver Package includes the following:

  • Silver perk

  • Silver perk

  • Silver perk

Image 13

Platinum Sponsors’ Package

The Platinum Sponsors’ Package is limited to one sponsor per event. This package is reserved for our headline sponsor, and is a wonderful opportunity for a brand that really wants to maximize exposure during event name. If you’re interested in becoming the Platinum Sponsor for event name, you’ll take part in our sponsor selection process. Should your brand not be chosen as the Platinum Sponsor, you’ll still be able to participate as a Gold or Silver Sponsor.

The Platinum Sponsors’ Package includes a wealth of sponsorship benefits, including:

  • Platinum perk

  • Platinum perk

  • Platinum perk

  • Platinum perk

  • Platinum perk

Image 14

Selection & Package Costs

The table below displays the prices for each of the above listed sponsorship packages. To begin the process of becoming a sponsor for event name, simply choose your desired package below and sign the bottom of this proposal.

A member of our team will reach out to you to discuss your sponsors’ package selection and begin the process of gathering the assets necessary to include you in our promotional material.

Thanks for considering joining [Sender.Company] as a proud sponsor of event name!

Name

Price

QTY

Subtotal

Item 1

Description of first item

$35.00

5

$175.00

Item 2

Description of second item

$55.00

1

$55.00

Item 3

Description of third item

$200.00

1

$200.00

Subtotal

$230.00

Discount

-$115.00

Tax

$23.00

Total

$138.00

This proposal template can be signed from any computer or mobile device, all without your client needing to download any special apps or software!

[Sender.Company]

​[Client.Company]

​

MM / DD / YYYY
Signature

​

MM / DD / YYYY
Signature

FAQ

  • The first 5 elements are (1) about us (2) services offered (3) USP (4) proposed pitch and (5) strategy behind execution. Then next 5 elements are (1) company research (2) creative approach (3) personalised pitch (4) interesting hook and (5) including only relevant information.

  • Begin your sports sponsorship proposal by giving an overview of your company. Then write the event description, past sponsor testimonials, sponsorship options (include the benefit they’ll be getting from the sponsorship), and package cost. End the contract with space to accept it.

  • An event sponsorship proposal is a document created by the person hosting the event for prospective sponsors. It includes details about the event, the benefit they’d be getting by sponsoring the event, sponsorship packages and price, and terms and conditions of the agreement.

Sports Event Sponsorship Proposal PandaDoc

Looking for sponsors for your next sports event? This proposal includes three sponsorship tiers, a custom pricing table, and plenty of space for you to show off client testimonials.

Disclaimer

Materials (e.g. templates, educational articles, blog posts and informational content), made available through PandaDoc, including via any integrations, connectors, extensions, plugins, or third-party AI platforms (e.g. ChatGPT, Claude, or similar tools) are for general information purposes only and are provided "as is." These materials do not constitute legal, regulatory, or compliance advice and should not be construed as such. It is your responsibility to ensure materials meet your specific legal requirements. Consult a qualified attorney licensed in your jurisdiction before relying on these materials. PandaDoc disclaims all warranties, express or implied, including fitness for a particular purpose or non-infringement.

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