web-together-seo
 
 
 

Facebook Marketing Proposal Template

 
 

Prepared for:
[Client.FirstName] [Client.LastName]
[Client.Company]
[Client.AddressLine1]
[Client.AddressLine2]
[Client.PhoneNumber]
[Client.Email]

Prepared by:
[Sender.FirstName] [Sender.LastName]
[Sender.Company]
[Sender.PhoneNumber]
[Sender.Email]
[Sender.Website]

Why You Should Choose CRM

INTRODUCTION
HOW WE MARKET ON FACEBOOK
     Identify audience
     Figure out the right approach
    Scaling your campaign
     Twice as nice
     Reporting and monitoring
SCHEDULE
BILLING AND AGREEMENT

INTRODUCTION

PandaTip: Let your potential clients know why they should have a Facebook marketing campaign and why your company is the best option for the job. Be concise here but informative, and highlight your company’s strengths and accomplishments. Using images is a good way to convey information as well, or show a photo of your staff.

Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it. That’s where [Sender.Company] comes into play.

We are compact and bright team of marketing professionals, with an emphasis on social media campaigns. For the past 6 years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential in Facebook marketing to grow a customer base, retain those customers, and bring new ones on board.

HOW WE MARKET ON FACEBOOK

Facebook is much more than a social media platform. In fact, it can be a huge resource for [Client.Company] if used properly. Let us show how we can do that.

IDENTIFY AUDIENCE

First and foremost, [Sender.Company] needs to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.

FIGURE OUT THE RIGHT APPROACH

After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas..

SCALING YOUR CAMPAIGN

There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:

TWICE AS NICE

If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.

REPORTING AND MONITORING

There is must to be gleaned from your Facebook marketing campaign. [Sender.Company] will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to [Client.Company] on a monthly basis.

SCHEDULE

PandaTip: This is all up to you and how your company works, so scale it appropriately. If you work better under time estimates rather than set dates, make that clear.

Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at minimum of two months from the start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to [Client.Company] on a monthly basis. Here’s how the process will look:

Facebook Marketing Proposal

BILLING AND AGREEMENT

Much goes into the cost of a Facebook marketing campaign. First and foremost, Facebook charges for ads two different ways: cost per click or cost per 1,000 ad views. And the rate depends on the size of your company. Please select which method you prefer:

These rates will be billed separately from the [Sender.Company] invoice, but [Sender.Company] will set up this account for [Client.Company].

[Sender.Company] charges the following for its services:

Facebook Marketing Proposal

Upon signing this agreement, [Client.Company] must pay half the total to begin work immediately. The other half is due after the campaign launches, and monthly costs will be invoiced accordingly.

Monitoring, analytics, adjustments, and reports is a flat rate of: $1,500/month

Facebook Marketing Proposal
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