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  3. Startup Business Plan Template

Startup Business Plan

Prepared by:[Sender.FirstName][Sender.LastName][Sender.Company]

Prepared for:[Client.FirstName][Client.LastName][Client.Company]

Image 1

EXECUTIVE SUMMARY

[Sender.Company] was created by [Sender.FirstName][Sender.LastName]in (creation year). The business will open in [Sender.City], [Sender.State], with a plan to become profitable by (year).

To fulfill our vision, we will require (amount) in capital, which will be allocated roughly according to the following table:

Amount

Use of Capital

(Amount)

(Use of Capital)

(Amount)

(Use of Capital)

(Amount)

(Use of Capital)

If we are fully capitalized, we hope to be profitable by (MM / DD / YYYY).

Year 1

Year 2

Year 3

Year 4

Year 5

Revenue

Gross Profit

​Net Earnings

COMPANY OVERVIEW

[Sender.Company]​ is a startup business, established in (year). It is located in [Sender.City], [Company.State], but we are planning to eventually launch a branch in [Sender.City], [Company.State]. Our staff will include (include main staff roles and titles).

[Sender.Company] specializes in providing customers with (include feature products).

Our mission is to help solve our customer's problems by providing high-quality products and exceptional customer service that satisfy each individual need.

INDUSTRY ANALYSIS

To fully analyze the industry, we have prepared a PEST analysis table that highlights political, economic, social, and technological threats and opportunities facing the industry.

P

E

S

T

Threats

Opportunities

CUSTOMER ANALYSIS

We have included a thorough analysis of our customers, presented in the table below

Segmentation

Details

Demographic

Geographic

Socio-economic status

Psychographic status

Behavioral analysis

COMPETITIVE ANALYSIS

Feature Comparison Matrix

[Sender.Company]

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Strengths

Weaknesses

Opportunities

Threats

MARKETING PLAN

To analyze our target market, we have taken into consideration every part of the marketing mix. This includes:

Product:

Promotion:

Price:

Place:

People:

Process:

Physical evidence:

In order to entice new customers, we are proposing special offers. These include:

Offer:

Offer:

Offer:

We are also presenting a distribution strategy with a clear channel plan:

Channel

Name

Strategy

Tone of Voice

Desired Outcome

SERVICES

[Sender.Company] will feature the following facilities and services:

Services

Description of the service

Services

Description of the service

Facility

Description of the facility

Facility

Description of the facility

OPERATIONS PLAN

[Sender.Company] will work with several suppliers:(list suppliers)

We will be recruiting for the following roles: (list roles)

[Sender.Company] will hold the following operational licenses: (list licenses)

This is our expected monthly outlay of expenses:

Name

Price

QTY

Subtotal

Item 1

Description of first item

$35.00

5

$175.00

Item 2

Description of second item

$55.00

1

$55.00

Item 3

Description of third item

$200.00

1

$200.00

MANAGEMENT PLAN

In order to operate as smoothly as possible, [Sender.Company]​ will hold many key figures. These include:

Person & role Biography Profile

Person & role Biography Profile

FINANCIAL PLAN

Here is our complete predicted financial plan for the upcoming five years. It includes assets, liabilities, and equity.

Year 1

Year 2

Year 3

Year 4

Year 5

Asset

Asset

Asset

Asset

KEY MILESTONES

At [Sender.Company]​, we expect to achieve several important milestones during the first few years in order to ensure the business is profitable. These include:

Milestone 1:

Milestone 2:

Milestone 3:

Milestone 4:

Milestone 5:

Signature
MM / DD / YYYY

[Sender.FirstName][Sender.LastName][Sender.Title][Sender.Company][Sender.Email][Sender.Phone]

MM / DD / YYYY
Signature

Received and reviewed by [Client.FirstName][Client.LastName], representative of [Client.Company].

APPENDIX

Startup Business Plan Template

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