Graphic Design Proposal

Created by:

[Sender.FirstName] [Sender.LastName]

Prepared for:

[Client.FirstName] [Client.LastName]

Cover letter


Dear [Client.FirstName],

Thank you for considering [Sender.Company] for your graphic design needs. After learning more about the project, I’m confident that our team can deliver fantastic results on time and within budget.

This graphic design proposal outlines the scope of work and pricing of our services. If you have any questions, please contact me directly over email or phone. To accept this proposal, please sign below.

Thank you!


[[Sender.FirstName]] [[Sender.LastName]]

Executive Summary

[Client.Company] is looking to revamp its brand identity, which includes logo redesign, corporate brand book design, and a website revamp. [Sender.Company] handled a number of graphic design projects for businesses in [Client.Industry]. Our work has demonstrated significant achievements in business growth and brand development helping our clients to garner lasting results. We hope to provide [Client.Company] with similar success through our outstanding graphic design services.

Our team will work with your marketing department aiming at [Date] as the completion date for this project. You can expect the following deliverables by this date:

  • New logo identity
  • Letterhead / template for company’s electronic documents
  • Template for business cards
  • Set of graphic designs, illustrations and concepts for corporate swag (mugs, pens, etc.)

We have consulted multiple companies in the area of graphic design. It is crucial that your brand speaks to the end customer, causes positive emotions, and expresses the values of your company.

When working with [Sender.Company], you’re in good hands.

The Assessment section is where you, as the designer, elucidate the strengths and weaknesses of the Client’s current design/brand/website, etc. This section can also contain analysis of market trends in the Client’s industry.

Evaluating your Client’s competitors can help you firmly grasp the situation, and will allow you to anticipate your Client’s needs more quickly. You can also demonstrate here you and your company’s understanding of your Client’s own unique brand.


Our team

Started in [Foundation.Year] by [Founders], [Sender.Company] has always aimed at being a boutique, consultative graphic design firm.

We live and breathe graphic design, which is the main area of our focus. In addition, our team members have many years of experience within the fields of marketing, advertising, web design, and computer programming. We're passionate about client's success and go the extra mile to ensure ultimate satisfaction.

Visit our cozy office at [Address], let's have coffee, talk marketing, branding, identity and graphic design.


When it comes to graphic design for print or promotional materials, there are endless options.
These are our top picks for logo, brand books, business cards, and/or brochures design.



The goal of a creative process in graphic design is to set clear milestones and deadlines ensuring timely delivery of the project. By its own nature, creativity is hard to harness into a predictable and linear set of stages, but it is extremely important to do so.

While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process, outlined below:

Milestone Timeline
Client discovery 1st — 7th day after signing
Industry discovery 7th — 12th day after signing
Application discovery 12th — 15th day after signing
Sketching 15th — 22nd day after signing
Drafting designs 22nd — 35th day after signing
Refinement 35th — 50th day after signing
Development of collateral and branding materials 50th — 70th day after signing

Fees and finances

Name Price QTY Subtotal
Consulting on brand identity
Charged hourly
$100.00 10 $1000.00
Logo design
3 change requests / iterations are included in the price
$500.00 1 $500.00
Brand book development
3 change requests / iterations are included in the price
$1000.00 1 $1000.00
Promotional materials (swag) design
3 change requests / iterations are included in the price
$500.00 1 $500.00
Subtotal $3,000.00
Government Tax 10% $300.00
Total $3,300.00

Pricing & Terms

Billing and schedule

50% of the project total is due on the signing of this graphic design proposal. The remaining 50% is due on the [Date].

Please choose your preferred payment method:

Payment Method


Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with the [Client.Company] at the discretion of [Sender.Company].


Your signature below indicates acceptance of this Graphic Design proposal and entrance into a contractual agreement with [Sender.Company] beginning on the signature date below.




[Client.FirstName] [Client.LastName]

Use template