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Graphic Design Proposal Template


Created by:

[Sender.FirstName] [Sender.LastName][Sender.Company]

Created for:

[Client.FirstName] [Client.LastName]   [Client.Company]


Dear [Client.FirstName],

ladyThank you for considering [Sender.Company] for your graphic design needs. After learning more about the project, I’m confident that our team can deliver fantastic results on time and within budget.

This graphic design proposal outlines the scope of work and pricing of our services. If you have any questions, please contact me directly over email or phone.

To accept this proposal, please sign below.

Thank you!
[Sender.FirstName] [Sender.LastName]


PandaTip: The executive summary provides an overall summary of the graphic design proposal detailed below. You can be fairly succinct here.

[Client.Company] is looking to revamp its brand identity, which includes logo redesign, corporate brand book design, and a website revamp. [Sender.Company] handled a number of graphic design projects for businesses in [Client.Industry]. Our work has demonstrated significant achievements in business growth and brand development helping our clients to garner lasting results. We hope to provide [Client.Company] with similar success through our outstanding graphic design services.

Our team will work with your marketing department aiming at [Date] as the completion date for this project. You can expect the following deliverables by this date:

1. New logo identity
2. Letterhead/template for company’s electronic documents
3. Template for business cards
4. Set of graphic designs, illustrations and concepts for corporate swag (mugs, pens, etc.)

We have consulted multiple companies in the area of graphic design. It is crucial that
your brand speaks to the end customer, causes positive emotions, and expresses the values of your company.

When working with [Sender.Company], you’re in good hands.


PandaTip: The Assessment section is where you, as the designer, elucidate the strengths and weaknesses of the Client’s current design/brand/website, etc. This section can also contain analysis of market trends in the Client’s industry. Evaluating your Client’s competitors can help you have a firm grasp of the situation, and will allow you to anticipate your Client’s needs more quickly. You can also demonstrate here you and your company’s understanding of your Client’s own unique brand.


Started in [Foundation Year] by [Founders], [Sender.Company] has always aimed at being a boutique, consultative graphic design firm.

We live and breathe graphic design, which is the main area of our focus. In addition, our team members have many years of experience within the fields of marketing, advertising, web design, and computer programming. We’re passionate about client’s success and go the extra mile to ensure ultimate satisfaction.

Portrait of team creative people together looking at camera. Young designers meeting for finalizing a project layout.

Visit our cozy office at [Address], let’s have coffee, talk marketing, branding, identity and graphic design.


When it comes to graphic design for print or promotional materials, there are endless options. These are our top picks for logo, brand books, business cards, and/or brochures design.



PandaTip: This section breaks down the creative strategy into specific tasks that you will follow in your work for the Client. While Creative Strategy demonstrates your awesome, unique approach to the design work, the Process section shows just how this will all play out.

The goal of a creative process in graphic design is to set clear milestones and deadlines ensuring timely delivery of the project. By its own nature, creativity is hard to harness into a predictable and linear set of stages, but it is extremely important to do so.

While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process, outlined below:



PandaTip: In a straightforward manner, this section will plainly state what the established fees are for this work. This section will let the Client know if you wish to charge a flat fee, or if work will be billed hourly. It is best to be very specific in this section, and include all projected tasks and their assigned fees.

fees and finance


PandaTip: Here you can give an overall timetable for completion of the project, or include a timetable detailing the individual tasks. (The latter choice is especially suggested for a lengthy, ongoing project). This is also a great section in which to include specifics about when the company or designer will contact the Client, and how often this communication will occur. Lastly, this section can outline when Client will be Invoiced, and can include information on payment deadlines and any late fees.

50% of the project total is due on the signing of this graphic design proposal. The remaining 50% is due on the [Date].

Please choose your preferred payment method:payment-method


Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with the [Client.Company] at the discretion of [Sender.Company].


PandaTip: Depending on the specific needs of the Graphic Design proposal, or if you will utilize a separate contract document, this Acceptance section can be omitted.

Your signature below indicates acceptance of this Graphic Design proposal and entrance into a contractual agreement with [Sender.Company] beginning on the signature date below.