How do you write a proposal for sponsorship of an event?

<span data-sheets-value="{"1":2,"2":"Craft an event sponsorship proposal that converts by staying true to your brand voice, making it easy to read, including necessary information that leaves the reader with no assumptions or questions, and ending it with a call to action on the further steps you want the reader to take."}" data-sheets-userformat="{"2":13057,"3":{"1":0},"11":4,"12":0,"15":"Montserrat","16":8}">Craft an event sponsorship proposal that converts by staying true to your brand voice, making it easy to read, including necessary information that leaves the reader with no assumptions or questions, and ending it with a call to action on the further steps you want the reader to take.

What should be in a sponsorship proposal?

<span data-sheets-value="{"1":2,"2":"An event sponsorship proposal typically mentions details about the promotion, payment, terms and conditions of the sponsorship, deliverables promised, and any applicable laws. The proposal begins with an overview of the event and ends with a place for signatures for both parties to accept the proposal."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">An event sponsorship proposal typically mentions details about the promotion, payment, terms and conditions of the sponsorship, deliverables promised, and any applicable laws. The proposal begins with an overview of the event and ends with a place for signatures for both parties to accept the proposal.

What is an event concept proposal?

<span data-sheets-value="{"1":2,"2":"An event concept proposal demonstrates how you can apply industry concepts to help clients achieve their goals. It includes details such as the style of the event, timing, location of the event, the theme of the event, food served, target demographic that will attend the event, etc."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">An event concept proposal demonstrates how you can apply industry concepts to help clients achieve their goals. It includes details such as the style of the event, timing, location of the event, the theme of the event, food served, target demographic that will attend the event, etc.

[Event] Sponsorship proposal

[Sender.Company] is a [Location] -based company that has offered /*Product or service*/ for over [Years in business] years. We are dedicated to /*Overview of sales company’s mission*/. We believe that a strategic partnership with /*Sponsor company*/ at [Event] will be mutually beneficial to both of our companies.

Event

[Event]

[Sender.Company] would like to propose that you come in as a sponsor for our [Event] . [Event] is /*Event.Description*/ which will be occurring on [Event.Date] . As you are in /*Industry of sponsor*/, we feel that you would be a great fit and [Event] would be an outstanding opportunity to raise your brand’s awareness.

What sponsorship of [Event] can do for you:

As a featured sponsor, [Signer.Company] would be prominently featured in front of a crowd of an estimated /*Attendance estimate*/, many of whom are part of your target market. As you can see from the nature of [Event] , it is clearly apparent how [Signer.Company] will benefit from this relationship:

[Event] Sponsorship contract

This [Event] Sponsorship Contract (the “Contract”) states the terms and conditions that govern the contractual agreement between [Sender.Company] having its principal place of business at [Sender.Address] (the “Company”), and [Signer.Company] (the “Sponsor”) who agrees to be bound by this Agreement.

WHEREAS, the Company is conducting [Event] , [Event.Description] , on [Event.Date] (the “Event”); and
WHEREAS, the Sponsor agrees to sponsor the Event according to the terms and conditions herein. NOW, THEREFORE, In consideration of the mutual covenants and promises made by the parties hereto, the Company and the Sponsor (individually, each a “Party” and collectively, the “Parties”) covenant and agree as follows:

Promotion

The Sponsor hereby authorizes the Company to utilize the Sponsor’s logo and associated trademarks, approved versions of which the Sponsor agrees to provide to the Company in a timely manner, in promoting the Event.

Payment

The total cost to be paid to the Seller by the Purchaser for the sponsorship shall be [Written dollar amount] dollars ( [Numerical dollar amount] ). The dates on which payments are due are listed on the payment schedule attached hereto as Schedule B.

Sponsor presence at event

The Sponsor [IS REQUIRED/IS NOT REQUIRED] to send a representative to the Event.

Sponsorship

The Company shall feature the Sponsor in the manner described on Schedule A attached hereto.

No modification unless in writing

No modification of this Sponsorship Contract shall be valid unless in writing and agreed upon by both Parties.

Default

The failure to make any payment on or before the date indicated on the payment schedule attached hereto as Schedule B shall be considered a full and material breach of this Sponsorship Contract.

Applicable law

This Sponsorship Contract and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of [State] and subject to the exclusive jurisdiction of the federal and state courts located in [County], [State].

IN WITNESS WHEREOF, each of the Parties has executed this Sponsorship Contract, both Parties by its duly authorized officer, as of the day and year set forth below.

[Sender.Company]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Client.Company]

Signature

MM / DD / YYYY

[Client.FirstName][Client.LastName]