If you’re an online business, every social media like, comment, and share counts.

You never really know what propels you to social media fame.

While the competition is fierce, the abundance of new-age Artificial Intelligence (AI) tools has made it easier to manage social media campaigns, craft captivating visuals, engage audiences, and streamline your operations.

In this article, we explore four must-have social media AI tools.

Whether you’re a social media marketer, a content creator, or an aspiring influencer, these marketing tools have something for everyone.

How do social media AI tools work?

Different social media AI tools have different functions.

As a whole, social media AI tools leverage machine learning algorithms to analyze vast amounts of data and determine user behaviors and industry trends to generate results in real-time.

These tools also understand natural language processing to understand customer queries and generate personalized responses accordingly.

As an added bonus, they also constantly refine their algorithms on the go with each new query you input.

1. Canva for AI-enabled visual content creation

Canva screenshot

Social media is all about aesthetics — beautiful pictures in perfectly lit backdrops, music that pulls you in, and carefully crafted captions.

But coming up with new content ideas or developing high-quality visuals every other day isn’t a cakewalk. That’s where Canva comes into the picture.

The online graphic design tool is free to use and spoils you with its pre-designed templates.

There are templates for every industry, requirement, platform, and format, from Instagram stories to LinkedIn posts and even TikTok videos.

However, the list of templates can be overwhelming and sometimes they may not be tailored to your needs. Keeping this in mind, Canva introduced Magic Design — an AI-based feature that creates tailored templates based on your image and text query describing what you need.

Canva Magic Design

Canva also comes with a built-in AI text generator that helps you create both short and long-form content for your social media posts, blog articles, and presentations.

You can also leverage its AI-assisted image generator (also known as its Magic Media feature) to add images to your post (this automation is powered by Stable Diffusion and lets you create images and videos from your description and even turns pictures into videos).

Then you have the “Magic Edit” feature that helps you turn one object in a picture into another and the “Magic Erasure” feature to remove any object from your image.

For example, check out the reference below to see the AI technology come alive:

Canva Magic Edit feature

The overall interface and the drag-and-drop content builder are extremely intuitive and beginner-friendly.

Plus, you get tons of customization options, including the ability to add elements and tweak colors, fonts, and layouts to match your brand or personal style, making content management a breeze.

And while this doesn’t correlate to artificial intelligence specifically, Canva also has tons of social media integrations (e.g., Facebook, Instagram, WeChat, Twitter, etc.) and AI-enabled integrations (e.g., Hello QArt, Magic Morph, Avatars by NerioAI, Enhancer, etc).

How to create design in Canva

Pricing: Canva offers a free plan with access to over 250,000+ free templates, 1+ million free photos and graphics, and 5GB of cloud storage. Paid plans with more advanced features and access to premium content start at $14.99 per month for one person.

User reviews: Canva’s users rate it at 4.7/5 on G2. If you look at the reviews, it’s especially preferred by small businesses for its ease of use and drag-and-drop builder.

2. ChatFuel for AI-assisted conversations

ChatFuel screenshot

If you’re running an online business, you can’t leave your customers hanging for days before responding to their queries.

Conversations these days happen at the speed of a double tap.

That’s why you need a 24/7 AI chatbot tool on your team to solve your customers’ queries and deliver updates in real-time.

Chatfuel employs AI-driven Natural Language Processing to understand and interpret user inputs.

Its NLP algorithms analyze user messages to extract intent, entities, and context, enabling the chatbot to provide relevant and accurate responses.

Not just customer queries, Chatfuel’s AI tech also helps you qualify leads, upsell and cross-sell products, re-engage lost or existing customers, seek customer feedback, and send personalized messages to customers who abandoned their carts.

Chatfuel also leverages AI to automate responses to leads based on previous behavior, predefined rules, and patterns.

What makes Chatfuel special is how it integrates with all major social media platforms like WhatsApp, Facebook, and Instagram.

This means your chatbot can be where your audience is, ensuring a consistent user experience across platforms.

The best part? It’s a no-code chatbot, meaning you can simply map out a conversion flow without writing code or technical know-how.

Here’s how it works in action:

Mapping conversations with ChatFuel

ChatFuel also integrates with ChatGPT, allowing it to generate realistic text and images.

So your customers won’t feel like they’re talking to a lifeless robot.

Pricing: Chatfuel offers a free trial, and their paid plans start at $14.39 per month for Facebook & Instagram, and WhatsApp Business, and $300 per month for Enterprise

User reviews: Chatfuel gets 4.5/5 from users on G2 due to its user-friendly interface, robust features, and ease of building chatbots.

3. ChatGPT for generating content and ideas

Any list of “best AI tools” would be incomplete without ChatGPT.

The AI content generation tool works on natural language processing and can be your trusty companion when creating social media content.

ChatGPT doesn’t just give you AI-generated content based on whatever query you enter.

It crafts sentences similar to how humans speak and write, helping you create informative, relatable, and engaging content.

You can use ChatGPT to create:

  • Witty captions and tweets
  • Scripts for your YouTube videos
  • Relevant hashtags
  • Social media ads copy
  • Comment responses
  • Workflows
  • Content calendar
  • Social media strategy

While by default, ChatGPT’s tone is neutral, it can quickly adapt to the tone you ask it to produce content in.

Give a simple query along the lines of “keep the tone of conversation light,” and it will produce content in a conversational tone.

For example, we gave it a prompt, “Craft an engaging Instagram caption for me for a photo of a beach sunset. Keep the tone warm and poetic.”

Here are the results:

How to use ChatGBT for content creation

In a nutshell, whether you’re brainstorming ideas or need a creative boost, it’s like having a brainstorming session with your personal AI assistant.

Pricing: ChatGPT is free, but it has some limitations. For its latest version, it starts at $20 per month.

User reviews: With a score of 4.7/5 stars, ChatGPT has also received stellar user reviews. Users especially like its ability to assist with emails, essays, and captions (in a social media context).

4. Hootsuite for social media marketing and analytics

Hootsuite is one of the most popular social media apps for managing multiple social accounts from one dashboard.

The social media management tool supports all major social media channels, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

You can use it to schedule posts, engage your audience, monitor social conversations, track metrics, and analyze performance across various platforms.

Aside from its core capabilities, Hootsuite is also known for having tons of AI-based features that can enhance your social media experience and optimize your performance.

For starters, it comes with built-in chatbots and autoresponders that help you reply to your customers instantly.

Hootsuite’s AI algorithms also analyze trends and user behavior to recommend content ideas and topics most likely to resonate with your target audience.

You can also leverage the tool to monitor your social mentions, hashtags, and keywords, helping you stay updated about relevant conversations and trends.

Then, you have the built-in AI writer to help you generate content ideas, captions, and hashtags for your posts.

This AI-powered content generator leverages Generative Pre-trained Transformer technology (GPT) and prompt engineering to help you with your copywriting needs.

Moreover, Hootsuite even offers a free AI Tweet generator that comes in handy for generating tweets based on your description, style, keywords, and language.

Pricing: You can start with a free 30-day trial or skip the trial and get 20% off. The paid plans start at $49 per month.

User reviews: Hootsuite is rated 4.1/5 stars on G2 reviews. Users seem to prefer the social media AI tool for its comprehensive features, collaborative posting, and ability to schedule posts. However, some reviews also suggest that the platform could be more simplified.

Seeking online success with AI social media tools

Let’s be honest: to take your social media presence to the next level, you need a dedicated strategy and documentation in place — for example, you need to plan out content calendars, goals, briefs, decks, proposals, etc.

So, while these social media AI tools can help you with content creation, they can’t help you with documents. And that’s where PandaDoc steps in.

You can use PandaDoc’s capabilities to manage all your document needs while remaining legally compliant — click here to access our social media templates, and click here to access our full capabilities with a 14-day trial.


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