Growing an audience with authenticity
Today, we’re joined by Cassie Tucker. Cassie is the Founder of CAMM Media and co-host of the Marketing Happy Hour Podcast.
Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you’ve poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can’t figure out why.
We always blame the algorithm for poor engagement and stalled audience growth. But if we’re being honest, it might just be your content. In this episode, Cassie and Travis discuss how you can use authentic content to break through the noise and build an audience of loyal fans.
By the end of this episode, you’ll learn:
- How to use humor to engage your audience
- Why overly curated content flops and authenticity wins every time
- How to find the sweet spot between relatable and controversial content