Excellence vs. Growth: How to Balance Quality and Quantity
Are capitalism and creativity in total opposition to each other? Can organizations deliver beautiful, high-quality experiences while rapidly growing?
It’s the age-old battle of quality vs. quantity. In this episode of The Customer Engagement Lab, Travis Tyler and Carmen Zita Alayeto-Moore look at both sides of the debate and try to determine how businesses can balance quality and quantity to become more sustainable in the market.
The pair will look at business growth from the successes and failures of brands like Von Dutch and Trader Joe’s to narrow down the most important lessons in content, sales outreach, and branding.
We dive into:
- The dangers of mismanaged business growth
- How to effectively track company health using metrics like CSAT and DSAT scores