Surviving and leveraging PR scandals in marketing and sales
All press is good press, right?
Clearly, the person who said those famous words has never seen their brand on the verge of cancellation. The last thing anyone wants to see is #CancelBrandX on social media or their brand making headlines from a scandalous decision someone on the executive team made in college.
Unfortunately, most brands don’t really think about PR crisis management and scandals until it happens. In this episode, our host Travis Tyler looks at how Airbnb and Better.com handled their PR crisis in 2021.
This episode will cover:
- how to keep your business resilient during a PR crisis
- sales trigger events and how to leverage them in prospecting
- bouncing back from a PR scandal