Sponsorship Proposal Template

 

 

 

Prepared for:
[Client.FirstName] [Client.LastName]
[Client.Company]

Prepared by:
[Sender.FirstName] [Sender.LastName]
[Sender.Company]

PandaTip: This Sponsorship Proposal Template was prepared for those who are looking to pitch a sponsorship deal for an event. When preparing an event proposal, it is essential that the proposal resonate with the prospective sponsor(s) and explain why their product(s) or service(s) should be associated with your event. Customize your cover page for free, like the one above, within the PandaDoc application to fit the theme of your event.

[NAME OF EVENT]

[EVENT DATE]

[EVENT LOCATION]

The annual [NAME OF EVENT] is our marquee event, which attracted over [NUMBER OF ATTENDEES] people last year. This year is going to be bigger and better because of:

According to our survey, [PERCENTAGE OF ATTENDEES] of our attendees are your clients.[EVENT NAME] is an opportunity to showcase [SPONSOR NAME]‘s products and increase market share. But act soon – Sponsorships are now [PERCENT OF COMMITTED SPONSORS] full.

Attendee Profile

PandaTip: When looking at “the numbers,” people generally respond better to visual stimuli. Add an infographic to break up the monotony of text in your proposal. It will bring your proposal to life and make it look even more professional.

Screen Shot 2015-07-03 at 1.39.34 PM

Event Purpose

The [EVENT NAME] started because [STORY WITH CHALLENGE]. We decided the best way to solve this problem is to [SOLUTION]. Since then, it has helped [BENEFICIARY].

We have come a long way, but we still need your support. Your generous contribution will help us extend our [MISSION STATEMENT] by [USE OF FUNDS].

Event Video

PandaTip: Sometimes words and pictures just can’t do justice for what you can offer to a sponsor. This is where you may want to add a video. Videos are a good way to keep the text portion of your proposal short, while still providing a prospective sponsor with a lot of informational content about your event and how they can benefit from it. Just remember to keep your video as succinct as possible.

Screen Shot 2015-07-03 at 1.44.34 PM

Sponsorship Packages

PandaTip: It is important to identify and highlight the benefits of being one of the highest ranking sponsors for your event.

                 GOLD SPONSOR

                SILVER SPONSOR

                  BRONZE SPONSOR

Naming Rights to the event

Live plugs in opening & closing speech

Brand promotion on Swag

[NO. OF VIP TICKETS]

Booth Space

Booth Space

[NO. OF PRINT COLLATERAL] (e.g. flyers, banners, invitations)

[NO. OF PRINT COLLATERAL] (e.g. flyers, banners, invitations)

[NO. OF PRINT COLLATERAL] (e.g. flyers, banners, invitations)

[NO. OF ELECTRONIC COLLATERAL]
(e.g. web, email, video)

[NO. OF ELECTRONIC COLLATERAL]
(e.g. web, email, video)

[NO. OF ELECTRONIC COLLATERAL]
(e.g. web, email, video)

[NO. OF STANDARD TICKETS]

[NO. OF STANDARD TICKETS]

[NO. OF STANDARD TICKETS]

[VALUE OF GOLD]

[VALUE OF SILVER]

[VALUE OF SILVER]

Feature [SPONSOR NAME] at [EVENT NAME] today!

Item

Contribution

Quantity

Subtotal

Gold Sponsor

$5,000.00

1

$5,000.00

Silver Sponsor

$3,000.00

0

$0.00

Bronze Sponsor

$1,000.00

0

$0.00

.

Subtotal $5,000.00

Total $5,000.00

Sponsorship Terms & Conditions

PandaTip: Adjust these sponsorship terms and conditions to suit your specific needs.

This [EVENT NAME] Sponsorship Contract (the “Contract”) states the terms and conditions that govern the contractual agreement between  [SPONSOR COMPANY] having its principal place of business at [SPONSOR ADDRESS] (the “Sponsor”), and [EVENT HOST] (the “Host”) who agrees to be bound by this Agreement.

WHEREAS, the Host is conducting [EVENT NAME], [DESCRIPTION OF EVENT], on [EVENT DATE] (the “Event”); and

WHEREAS, the Sponsor agrees to sponsor the Event according to the terms and conditions herein.

NOW, THEREFORE, In consideration of the mutual covenants and promises made by the parties hereto, the Company and the Sponsor (individually, each a “Party” and collectively, the “Parties”) covenant and agree as follows:

Contribution

The total contribution provided by the Sponsor is [CONTRIBUTION AMOUNT], to be paid in full by [MMDDYYYY]

Term/Termination

This Contract will terminate automatically upon completion of [TERMINATION DATE OR MILESTONE].

Changes/Cancellations

Any changes made to this Contract must be made in writing and signed by all parties. If the Event is canceled, refunds are [insert term(s)].

[ADDITIONAL TERMS & CONDITIONS]

.

Sponsor Signature:        _______________________       Date:   _______________

Event Host Signature:   ________________________     Date:   _______________

.

.

This document is private, confidential, and contain valuable information that is for privileged individuals only.

[EVENT HOST] © [CURRENT YEAR]

[HOST NAME]

[HOST EMAIL]

[HOST PHONE]

Approved by industry professionals
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