We’ve all heard the saying “first impressions count.”

That could not be more true when writing a quote for a job.

Knowing how to create a quote is essential when closing a deal after putting in time and effort generating leads for your company.

Whether it be a business quote or a sales quotation, a professional quote is a vital document that sets forth the price options a seller proposes to a potential client.

This article walks you through how to create a quote for a job that will engage customers and what tools can be instrumental for crafting quotes that have a professional look and feel.

What is the role of a professional business quote?

A professional quote is like a mirror reflecting your company brand and the way you work.

It is crucial to write a professional quotation that is accurate, value for money, and attentive to the needs of the customer.

A business quote typically uses a more formal tone and can serve as a contract.

The final pricing of any new quote document may include additional cost details such as taxes, labor, raw material total costs, and other factors.

A business quote also includes:

  • The duration for which it is valid
  • The expected duration of service completion
  • The goods delivery

What is a quotation or a quote in business?

The meaning of a quote in business is an agreement between a consumer and a service business to offer a service at a predetermined price and within a specific time frame.

This covers a pricing quote, service quote, sales quote, or any other type of quote.

A quotation is designed to fit both client needs and the business owners providing the service required.

The quote depicts a breakdown of the numerous costs that are combined together to get the final, total cost of a job.

Once a quote has been agreed upon between the service provider and the consumer, it cannot be changed unless both parties agree in writing.

Lawn care, landscaping, HVAC, cleaning, and general contracting estimates differ from quotes for items.

Comparing services is frequently more complex than comparing products because total costs differ from one company to another.

A business quote is frequently the first impression clients make of your company name; therefore, a quotation is an important step before creating a detailed proposal.

That’s why putting together a professional quote that explains the value of what you’re charging for is critical to landing more (and bigger) jobs.

How important is a quotation in business?

As prices for commodities are often fixed, you may wonder why there is a need for business quotes at all.

With fixed prices, businesses usually create an invoice to deliver the information.

However, in cases where the prices vary or depend on certain conditions, service quotes are generated before the order is confirmed.

Essentially, quotes serve a similar, but not the same, purpose as an invoice.

Sent before the invoice, business quotes shape the first point of contact with the client.

A well-prepared quote can help turn a prospective client into a real customer.

In that sense, business quotes should meet certain standards, as they add substantial value to the future relationship with the client.

In other words, quotes are very important in business, and essential to nail as best as you can, each and every time.

That doesn’t mean it has to be a struggle!

Each month, over 750 PandaDoc accounts benefit from advanced quoting software, with the ease of up-to-date product data and custom pricing at their fingertips.

In today’s competitive market, small businesses and large companies alike target the same cohort of audiences, making competition fiercer.

Today, there’s no time to dwell on things; instead, the moment an opportunity presents itself, you react.

Immediately upon receiving a request for a quote (RFQ), start composing it according to your brand guidelines and your customer’s requirements.

The best way to start drafting a business quote is to research the customer’s requirements.

To win them over, always use the client’s RFQ for more details, and take their demands into consideration.

You can also rely on your previous, successful quotes for inspiration.

How to write a professional quote for a job that attracts customers in 8 easy steps

The objective of a business quote is to motivate your customers to choose your offer over others and seal the deal.

Follow the eight comprehensive steps below to help craft the perfect quote for a job and land the business you are aiming for!

1. Choose a professional quote template

Example of a professional quote for a job

Your quote template should have your company name and/or logo, which should be left-aligned.

It would help if you also put the term “quote” upfront at the top of your page so that it’s clear what the paper is about right away.

2. Enter your quote number

A quotation number is a unique, sequential number you assign to each of the quotes you send to clients, similar to an invoice number.

Quote numbers make it simple to arrange and manage your quotes in your CRM.

Your quotation number should be prominently displayed at the top of your estimate for easy identification.

Here are a few other things you should be aware of:

  • Quotes can be alphanumeric, which means they can contain both letters and digits (no special characters or symbols).
  • Depending on how you structure your quotes, they are usually between 3-5 numbers long.
  • Add a client’s name or initials if desired.

3. Add customer information

Customer details are a must of every business quotation. Fill out the quote with your customer’s details to enable easier follow-up.

This part of your quotation for a job contains information such as their name and address.

You can also provide their phone number or email address.

4. Add product or service descriptions

As line items, list the products and/or services you’re offering in your professional business quote.

Include a description of the items and their quantities, product numbers, unit prices, and total prices (if applicable).

You can also categorize the products and services based on the stage of the project.

You might want to keep labor and material prices and payment terms separate.

This task can be made simpler by using a quotation template tailored to your industry to structure your cost breakdown.

PandaDoc Quotation example

PandaDoc offers a variety of sample quotations in various formats, allowing you to pick the one that best suits your needs.

To find the best quotation format for you, go through our template gallery.

5. Add your business and contact information

Make your contact information clear, accurate, and easy to find on your quote for a job.

If your client has any questions, they should be able to get your contact information quickly.

This information should include your:

  • Business name and logo
  • Address
  • Phone number
  • Email address
  • Fax number, if applicable

6. Include the issue date

Make sure to include the date of issue on your quote, which is the day you send it to the client. It’s key for tracking when the quote was sent.

Also, add a deadline for how long the quote for a job is valid.

This is crucial since supplier prices, seasonal demand, and staff availability change over time, and so do your prices.

An expiry date keeps your quote accurate and ties into your business proposal later.

Usually, quotes are good for about 14 to 30 days, with 30 days being the most typical time frame.

7. Specify the terms and conditions of your business quote

This is where you spell out your and your customer’s responsibilities, and quoting software is here to help.

A precise estimate disclaimer helps you avoid client disagreements and establishes expectations from the beginning.

Without terms and conditions, a quote for a job is incomplete. The following are examples of what we mean:

Term of payment

This can contain things like a deposit that needs to be paid up in advance, different payment methods you accept (digital wallets or bank transfers), and a time period you anticipate to be paid.

Costs of additional work

If the project requires any further work, you can safeguard your company from not being paid by putting additional work fees in the terms and conditions of your contract.

A contractor may, for example, charge for some deliverables, but not for others.

For instance, they’ll have a fixed price for the labor required to install kitchen cabinets but not for the cost of picking up the cabinets from the store (which the homeowner can choose to do instead).

Changes to the project that were not anticipated

This is especially crucial for firms that operate outdoors and rely on favorable weather to complete their tasks.

To find your subtotal, add up all of the expenditures. Then, if applicable, add the tax to get the total.

8. Include notes and/or additional details

After you’ve added the necessary information, make any additional comments, such as:

  • Any potential price reduction (i.e. if you are applying a seasonal or referral discount)
  • A section for signatures (e-signature to ease the signing process)
  • Purchase order number (from the client)
  • A discount (if any)
  • A note expressing gratitude for their collaboration

Aim to send a quote for a job as soon as possible or as soon as the client contacts you to request one — ideally, within 24 hours of the initial contact.

Also, always double-check that everything is right before sending your business quote.

This includes correcting any price errors or misspellings so that your quotes reflect your professionalism.

How to send a quote to your client by text or email

Sending a quote for a job to your client by text or email is a common and efficient way to provide pricing and details for your products or services.

Remember that in both cases, professionalism and clarity are key.

Ensure that your quote is well-structured and easy for the client to understand, and be responsive to any inquiries or feedback they may have.

Follow our step-by-step guide on how to do it.

Sending a job quote by email

Infographic with PandaDoc document statistics

Prepare the quote

Create a detailed job quote that includes the scope of work, pricing, terms, and any other relevant information.

When calculating what you expect the cost to be, you can utilize the pricing table feature along with over 42,000 PandaDoc clients.

This feature will help you import data directly from your CRM or from your catalogs.

You can then customize pricing tables to match the look and feel of your documents.

Compose an email

Start a new email in your preferred email client.

In the “To” field, enter the client’s email address.

In the “Subject” line, include a clear and descriptive title, such as “Job Quote for [Client’s Name].”


Begin the email with a professional and friendly greeting.

Briefly explain the purpose of the email, such as “I am pleased to provide you with a quote for the [specific job or project].”

Attach the quote

Attach the job quote document you created in step 1 to the email.

Ensure it’s in a format that can be easily opened and read by the recipient (e.g., PDF or Word document).

Provide details

In the body of the email, offer a summary or overview of the quote, highlighting key points, important terms, and any special instructions or conditions.

Express interest

Express your continued interest in the job and your availability to answer any questions or discuss the quote further.


Use a polite and professional closing, such as “Sincerely” or “Best regards.”


Include your name, title, contact information, and any relevant links to your website or social media profiles.

Nearly 100,000 of our clients currently use e-signature to ease the signing process.

This feature will help you protect your documents from unauthorized access while ensuring that every document is verified, signed, and shared with security.

Fast, legal e-signatures on a universal, easy to access platform from any device. No printing, signing, scanning or photography needed.

Max B.
Co-Founder, VP of Marketing, Business Development and Operations


Before sending, thoroughly review the email and attached job quote document for accuracy, clarity, and completeness.

Send the email

Sounds obvious, but all your hard work literally goes nowhere unless you hit that “send” button!

Sending a quote for a job by text message

Sending a job quote via text is more condensed due to character limitations, but here’s how you can do it:

Prepare the quote

Create a concise and well-formatted job quote that includes the essential details.

Open your messaging app

Launch your text messaging app on your mobile device.

Select the recipient

Choose the client’s contact from your phone’s address book.

Compose the message

Start by addressing the client by name or with a polite greeting, e.g., “Hi [Client’s Name].”

Present the job quote in a clear and concise manner, including the scope of work, pricing, and any crucial terms.

Ensure the message is easy to read and understand within the character limit.

Request confirmation or questions

Encourage the client to confirm receipt or ask any questions by saying something like, “Please let me know if you have any questions or if you’d like to get more comprehensive project plans.”


Sign the text with your name and a brief contact detail, such as a phone number.

Send the message

Tap the “Send” button to deliver the job quote via text.


After sending the job quote, be ready to follow up with an email containing a more detailed quote or additional information if needed.

You’ll also want to track recipient behavior using an audit trail to see who opened your document and when — a feature used by over 73,000 registered PandaDoc accounts to keep a streamlined record of quote generation and progress.

How to request a quote

If a small firm has to employ a subcontractor or specialist for work outside of their expertise, they may obtain a bid.

They can submit a “request for quote letter” to one or more vendors, who will respond with price estimates.

A letter requesting a quote is different from a request for proposal. It should be concise and include the date by which you need the price.

Include the number of items you want to order. Indicate the services you’re interested in when it comes to services.

Sample quote request

How to decline a quote

Received a pricing quote that you don’t like? Perhaps the price was too high, or you chose to work with a different firm?

That’s all fine. However, since the company took the effort to generate the quote, you could take the time to let them know of your decision.

Thank them for their work and explain why you are unable to accept their offer.

Sample quote rejection

Checkpoints before you hit the send button on your quote for a job

A superior business quote will help conversions turn into invoices.

To ensure success, here are a few crucial checkpoints to go through before sending your professional quote.

Double-check the calculation

The main intention of any business quotation is to provide accurate and relevant pricing information.

Recheck all your numbers before you send a quote to the prospective client.

A wrong calculation may not only mislead the prospect but also read unprofessional.

Stay on top of your formatting

Proper formatting ensures your quote for a job is laid out correctly in terms of appearance.

Choose clear fonts, highlight headings, and keywords, and choose soothing colors (if required).

This will make your business quote easy to read and presentable.

Cross-check spelling and grammar

Your business quotation must be accurate.

Complicated language or a tiny spelling or grammatical error can confuse the client and leave a wrong impression, reducing your chances of deal closure.

To avoid mistakes and errors, look through the final quotation before sending it for the client’s review and approval.

Notes for clarity

If certain information in the terms and conditions or your pricing structure is a bit complex, you can include a disclaimer and/or add small notes for clarity.

These notes should provide additional info to help your potential client decide.

Optional details

A business quotation is typically a concise document.

However, you can include some extra information like other services you offer, discounts, time frames you usually take to complete tasks, etc.

These optional details could be a stepping stone into persuading a prospective client to choose you.

How to write a quote for a job that wins more business

Although it may appear a small part of the business process, writing attractive business quotations is essential in seeking and retaining potential customers.

To win the deal, you need to create accurate and concise quotations that meet customers’ requirements, with layouts customized from quote templates that present you and your team as professional.

With the help of workflow approval software, you can speed up and smooth out document creating processes, while elevating your business name and reputation on the market.

And when those quotes turn into deals that benefit from modern contract management, we’ve got you covered there as well.

Schedule a quick demo today!

Sales Quote Template

Used 6766 times

Use this free Sales Quote template to let your prospective client know how you can help them, as well as how much it may cost them.

Use this template – free

Frequently asked questions

  • There are several kinds of professional quotes. These include service quotes, pricing quotes, sales quotes, etc. Professional quotes are mainly there to inform clients how much a company’s services would cost and the required time those services would take to execute.

  • You can write an official quote by mentioning the services you offer, their cost, terms and conditions of agreement, contact information of all parties, etc. Many businesses usually use RFQ templates to produce official quotes, which you can borrow here.

  • A quote is usually confused with a proposal. While these documents can be used for the same purposes, they still differ in several aspects. 

    Job quotes primarily focus on providing a cost estimate for a specific job, are often legally binding, and are more concise. Proposals, on the other hand, are comprehensive documents that include not only pricing but also detailed solutions, are generally not legally binding, and are designed to persuade clients to choose your business for a project. 

    The choice between a job quote and a proposal depends on the specific needs and expectations of the client and the nature of the business relationship.

  • A quote is a document sent to a potential buyer before the work is done. The document informs them of the price they’ll pay for the selected goods and services provided.

    An invoice is a financial document that requests payment when work has been finished or a pre-determined progress milestone has been met. An invoice also shows the dates when a set of services or a product was finished, as well as the exact amount owed by your client for each line item and the total amount owed for all items.

  • PandaDoc is a great place to start. The PandaDoc template library offers +1000 templates that will jumpstart your document creation time savings and give your customers the ultimate doc experience. Discover the perfect business proposal template and customize it to suit your needs.

  • You can inspire a business owner by touching on all the necessary checkpoints, such as grammar, calculation, clarity, formatting, etc. in your quote. Adding automation to your business is another trick through which you impress business owners, as it allows you to streamline processes.


PandaDoc is not a law firm, or a substitute for an attorney or law firm. This page is not intended to and does not provide legal advice. Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm. Use of PandaDocs services are governed by our Terms of Use and Privacy Policy.

Originally published May 3, 2017, updated April 25, 2024