CRM Partner Manager
BD Remote (USA)
PandaDoc is seeking a high-impact Partner Manager to own, expand, and operationalize our strategic partnerships with strategic CRM partners with an initial focus on Salesforce and also HubSpot and Pipedrive. This role sits at the center of the CRM ecosystem and drives revenue by co-selling with partner Account Executives, aligning PandaDoc to CRM field priorities, and delivering joint marketing and pipeline-building programs.
You will be the face of PandaDoc in the CRM ecosystems—working closely with Partner managers across priority verticals and segments.
In this role, you will:
1. Drive CRM pipeline generation
Strategizing with PandaDoc partner marketing team on campaigns and marketing activities that, upon execution, will lead to top-of-funnel leads and pipeline
Aligning with the CRM marketing teams on joint co-marketing opportunities, which can include elements such as webinars, events, promotions, and communications
Communicate and articulate strategies both cross-functionally and to executive management
Working with the CRM partner manager on scheduling field enablement and other awareness-driving initiatives targeting CRM AE’s and SE’s
Facilitating co-sell efforts between CRM AE’s and PandaDoc sales and account management
Executing on defined strategies and tactics to drive the pipeline directly from CRM ISV and from solution partners servicing CRM’s
Build deep, trust-based relationships with CRM AEs across assigned territories and industry teams
2. Recruitment and activation of CRM partner network
Create a prioritized list of specific CRM partners to engage with
Develop partner value proposition and incentives
Launch outreach and awareness strategies about PandaDoc’s partnership value, targeting priority CRM partners
Working with the PandaDoc partner enablement team for certification and enablement of partners recruited
Lead partner account mapping and co-selling on named accounts
3. CRM Partnership Management & Program Execution
Conduct regular QBRs with CRM partner managers, field leaders, and internal sales leadership
Manage and execute joint account plans with the CRM partner manager
Update PandaDoc content and marketing materials for internal CRM use and distribution
Support PandaDoc events at CRM events (Dreamforce, World Tours, Inbound ) in partnership with Sales, Product, and Partner Marketing.
Serve as the internal subject-matter expert on CRM strategies, program updates, incentives, and co-sell and marketing initiatives
4. Execute against an overall CRM ISV partnership strategy
Responsible for helping to define CRM partnership goals and KPI’s with support from management
Develop roadmap and timelines for delivering on key milestones and tactics required to achieve goals
Communicate and articulate strategies both cross-functionally and to executive management
Optimize, pivot, or eliminate strategies based on ongoing progress
About you:
5+ years of experience in partnerships, alliances, channel management, or enterprise SaaS sales.
Experience partnering with CRM’s —such as co-selling with AEs, working at a leading CRM ISV/SI, or managing AppExchange GTM.
Demonstrated success in influencing pipeline and revenue via field relationships.
Strong understanding of Salesforce Sales Cloud and other CRM platforms.
Excellent communication, presentation, and relationship-building skills.
Ability to operate cross-functionally and influence without authority.
Experience managing partner marketing programs or field-level co-marketing initiatives.
Ideal Candidate Attributes
CRM Native – Deep understanding of how AEs are incentivized, how territories are structured, and how to land co-sell alignment quickly.
Ecosystem Strategist – Can navigate CRM alliances, AppExchange and Marketplace requirements, and field-level motions with ease.
Marketing Mindset – Collaborative with marketing teams to build campaigns that resonate with CRM customers.
Cross-Functional Influencer – Able to coordinate sales, marketing, product, and leadership around shared goals.
Why Join PandaDoc
High-impact role directly tied to PandaDoc’s growth in one of our most important ecosystems.
Opportunity to build and scale a top-tier ISV partnership with CRM industry leaders.
Work with a dynamic, collaborative Partnerships team and supportive cross-functional stakeholders.
Competitive compensation, equity, and benefits.
A culture that values ownership, innovation, and results-driven partnership development.
The annual salary for this position is up to $180k USD
Application deadline: 1/25
Company Overview:
PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com.
Company Culture:
We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
Benefits:
Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.