PandaDoc Expands CPQ Suite with Salesforce Integration to Streamline Sales Cycles

PandaDoc CPQ Delivers a Seamless Sales Experience for Revenue Teams

SAN FRANCISCO, CA – February 19, 2025 —PandaDoc, a leading provider of document management software, has announced a major update to its CPQ suite with the release of PandaDoc Configure, Price, Quote (CPQ) for Salesforce. Built directly within Salesforce, the industry’s most widely used CRM, PandaDoc CPQ for Salesforce allows revenue teams to generate quotes accurately the first time and consolidate point solutions to execute contracts within Salesforce. This addition builds upon PandaDoc’s existing embedded CPQ solution for HubSpot with further expansion to other CRMs coming in 2025.

Available as a paid add-on for PandaDoc Enterprise and App Volume customers, the new solution is tailored for revenue operations leaders looking to eliminate inefficiencies often associated with traditional CPQ systems for AEs, AMs, and CSMs. With PandaDoc CPQ for Salesforce, revenue teams can manage the entire deal cycle — from quote generation to contract execution — within Salesforce, enabling faster approvals, fewer errors, and greater efficiency.

“PandaDoc CPQ for Salesforce is a game-changer for revenue organization leaders who are seeking to streamline their quoting process and close deals faster,” said Keith Rabkin, President at PandaDoc. “Our solution empowers sales teams to stay entirely within Salesforce, using guided selling and dynamic pricing tools to simplify complex workflows and speed up every stage of the sales cycle.”

“Upgrading our subscription to take advantage of PandaDoc CPQ has been well worth it. I had tried other CPQ options and they were all subpar,” said Emerson McCuin, Director of Revenue Operations at HAAS Alert in Chicago, IL. “I’m super happy with our choice and can’t stress enough how much we needed this solution.”

Features and benefits of PandaDoc CPQ for Salesforce

• Native Salesforce integration: Built entirely within Salesforce, ensuring a familiar UI and seamless workflow

• Guided selling: Pre-configured workflows that guide AEs, AMs, and CSMs through quote generation, reducing errors and ensuring compliance

• Flexible pricing rules: Support for complex pricing rules, like dynamic pricing, volume discounts, bundled pricing, and complex product catalogs