2025 CPQ trends report: Preparing for the next wave in sales technology

Revenue teams are under pressure to shorten the sales cycle and drive more predictable growth. That means stopping friction in its tracks or solving issues before they start — and quoting is often a major bottleneck. Manual workflows slow down deal velocity, introduce errors, and create silos between sales, finance, and operations.

That’s where CPQ (Configure, Price, Quote) software makes the difference. CPQ solutions optimize sales processes, changing the way quotes are built, priced, and approved — while giving RevOps the automation and visibility they need to move faster.

This CPQ trends report is your go-to resource for understanding how top-performing revenue teams are using CPQ tools to move faster, work smarter, and close bigger deals. You’ll get data-backed insights, benchmarks, and expert perspectives on the future of quoting and pricing.

• How CPQ adoption is growing across industries and company sizes
• Why AI is changing the game for quoting, pricing, and approval
• The success metrics RevOps teams are tracking to measure impact
• How CPQ helps shorten sales cycles and increase deal value
• Where CPQ is headed — and how to stay ahead of the curve