Marketing Study: Jasper AI
Learn from 3 marketers who did a free trial of Jasper AI. Is the powerful and popular artificial intelligence tool for writing and content marketing worth the investment? Our marketers think so!
Also, get a brief history of Jasper AI and its founders. See examples of projects made with Jasper AI and determine if it’s worth it to swap from ChatGPT.
Also, our marketers do a brief roundtable share of “Marketing Made Me Buy It!” A fun segment that highlights effective marketing campaigns that were engaging enough to make our panelists buy buy buy!
🔑 Key Takeaways 🔑
🟢 Marketing campaigns that effectively incorporate humor and follow through with their branding can be more appealing to customers.
🟢 Nespresso’s marketing strategy, including social media marketing and personalized ads, can successfully attract and retain customers.
🟢 Resort Pass offers a unique service that allows customers to enjoy the amenities of luxury resorts without booking a room.
🟢 Jasper AI provides a streamlined and user-friendly experience, with the ability to generate content for various purposes.
🟢 The art generation feature of Jasper AI may need improvement, as the results can be distorted and not match the intended reference.
📚 Chapters 📚
0:01:17 Cat buys a basic driver improvement course
0:04:18 Cat compares different comedy driving course websites.
0:07:14 Kaylie gets influenced by TikTok videos to buy a Nespresso
0:15:07 Discussion on using Resort Pass to stay at luxury resorts
0:20:13 Overview of Jasper AI’s history and pivots
0:27:22 Cat shares her experience using Jasper for social media posts.
0:29:37 Cat’s attempt to use Jasper for a visual mood board.
0:32:01 Cat loves the streamlined functionality of Jasper
0:33:35 Observations about Jasper’s website
0:35:22 Jasper’s differentiation from chat GPT
0:35:22 Introducing Jasper, an AI app for content creation
0:37:11 Feedback on using Jasper and trial experience
0:38:17 Exploring Jasper’s template section
0:39:10 Using Jasper to explain what PandaDoc is
0:39:36 Reviewing the output from Jasper’s explanation
0:39:52 Jasper needs an “explain it to me like a child” feature