Growth marketing experiments: Running tests with a $4M Marketing R and D Budget

Our speakers

Travis Tyler

Travis Tyler Sr. Digital Content Producer

Tim Davidson

Tim Davidson VP, Digital Marketing @ Directive

Experimentation sounds like fun, right? Take a creative hunch you have, and then validate it through rigorous testing. And afterward, you’ll have crazy new insights that will fundamentally change your business for the better! Well, Tim Davidson, believes much of the actual experimental work is rather boring but still incredibly important. With a 4 Million Dollar R&D Budget, Tim and the Directive team have learned quite a lot they’re ready to share with idea-hungry business professionals.

In this episode, you’ll learn about:

  • How to start a real culture of experimentation at your org
  • Surprising results (both good and bad) from marketing experiments
  • What “hype” growth strategies are and why to avoid them