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5 Ways to Sell Against a Competitor

5 Ways to Sell Against a Competitor

In this episode, Patrick is joined by Mike Paladino, our very own Head of Global Sales. Mike believes the way to a prospect’s heart (and wallet) is through a consultative approach. When we talk to a prospect we need to expect and respect the competition.

In this episode we discuss:

  • How relationships can turn into future referrals
  • How to serve as a trusted advisor in your space
  • How to give your competition credit without looking dumb